How to Build a Bigger, More Engaged Audience with Ashley Berset
05/27/20 • 32 min
Previous Episode
The Right Approach to Twitter Marketing: How Kum & Go Builds Clout
Season 2 is in full swing and we are kicking things off strong!
In today’s episode, we’re talking to Ariel Rubin, Director of Communications for convenience store chain, Kum & Go. With 400 locations, they may not be the biggest player in the category, but you wouldn’t know that by the amount of clout they’ve built up as a brand. Ariel has certainly had a hand in that.
Heading up communications for a company that services hundreds of thousands of customers is no small feat. Yet, Ariel is on the front lines of the Kum & Go’s Twitter, because of the upside the platform has for both PR & brand awareness.
- In today’s episode, we discuss the hurdles companies need to overcome to be authentic
- what it really takes to build momentum on social media
- And why sleeping on twitter is a huge mistake
Links mentioned in the episode:
Ariel's Book Recommendation: Anti-Social by Andrew Morantz
Kum & Go Social Pages:
- Twitter: @kumandgo
- Instagram: @kumandgo
- TikTok: @realkumandgo
Connect with Ariel on Twitter: @arieljrubin
Next Episode
How to Win as a Challenger Brand with Simran Sablok of The Meatless Farm
In this episode, we’re chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while they just entered the US market eight months ago, they have some big plans for expansion.
Simran’s expertise is in marketing products that warrant a change in consumer behavior or mindset, ergo plant-based meat substitute. It’s what she’s done for the majority of her career, including nine years with Yum Brands helping launch some of their game-changing products into untapped markets. You might say that Simran specializes in helping high potential brands maximize their upside. She’s now leading The Meatless Farm’s growth throughout the world, by tapping into the unique cultural nuances of each market.
In this episode, you’ll learn:
- Why a traditional media strategy won’t be enough to build your brand
- What it takes to gain traction in a new market
- And how to break through when you can’t outspend the competition
Links from the Interview:
- Simran’s Recommended Reads
Connect with The Meatless Farm Co.:
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