FMN 048: Using Social Data to Be a Smarter Marketer with Lauren Shafer

08/10/17 • 36 min

Food Marketing Nerds Restaurant and CPG Marketing Podcast

On the show today, we have Lauren Shafer of Michele’s Granola, and we’re talking all about social media, and how to find what works for your brand.

Michele’s Granola is a fast-growing brand that makes delicious, small batch granola products you can find in stores across the country. Since joining the company, Lauren has grown into her role of marketing manager, where she leverages the social media data, to constantly improve how Michele’s Granola communicates with their customers.

In the episode, you learn

Why your current approach to Facebook and Instagram is probably too similar
What brand partnerships can do for you on social that influencer marketing doesn’t
How to organically get more positive reviews on Amazon

And plenty more.

Previous Episode

FMN 047: How Organic Brands Are Crushing It On QVC with Serafina Palandech

Today we’re chatting with Serafina Palandech of Hip Chick Farms. Serafina’s company makes a line of extremely high quality organic chicken products, like nuggets and tenders, and was founded 4 and half years ago in an effort to provide healthy food to people and children on a mass scale.

From being on a reality show to selling out of inventory on QVC, her company has had amazing success and is growing like crazy.

On the show today, we discuss:

How being on QVC works and what effect it has on your business
What core marketing areas you should focus on to grow a cult like following
How to use data to know when a packaging redesign might be in order

And a lot more...

Next Episode

FMN 049: Using Social Ads Like a Boss, with Nik Ingersoll

We’ve got an awesome interview lined up for you today.

I’m chatting with Nik Ingersoll, Co-Founder of Barnana. Nik is on the list of Forbes 30 Under 30 and just an all around cool dude.

Before starting Barana, Nik founded a digital agency which eventually formed into an augmented reality firm. And today, we dive into how he’s leveraged creative thinking and guerrilla and social marketing tactics to grow Barnana so quickly.

In this episode, you’ll learn:

How creative food startups are opening doors with big retail partners using Facebook Ads
What it takes to pull off an attention grabbing PR stunt
Why traditional industry thinking might stunt your company’s growth

And so much more. It’s a bit of a shorter episode, but it is packed with tons of unfiltered, actionable advice for food marketers.

We discuss a lot of extremely useful Facebook Ad Tactics in a short amount of time, so rather than having you pause and write down notes every couple seconds, we’ve compiled all the best tips into a downloadable PDF, at FoodMarketingNerds.com/facebook-ads/.