How Break Through Your Brand's Growth Plateau with David Klavsons, CEO of Calypso Lemonade

09/23/20 • 32 min

Food Marketing Nerds Restaurant and CPG Marketing Podcast

We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has staged a massive turnaround, helping Calypso in all areas from marketing and branding to sales and distribution. In his words, Calypso has focused on mastering the basics, and that approach is paying dividends.

David has extensive CPG experience, having worked at Pepsi, Kraft, and Frito Lay - helping companies thrive in the industry is basically second nature for him. Thankfully, he was happy to dumb things down to help me understand. While this specific conversation focuses a lot on bottle beverages specifically, a lot of the topics would be make perfect chapters in a “Winning in CPG for dummies” book.

In this episode, you’ll learn

What hires are most crucial for breaking through a plateau
Why you shouldn’t write off a smaller social media following
What metrics matter in leading a company turnaround
Why fact-based selling is crucial to successful product sell-through

And plenty more. David is awesome, and I know you’re about to learn a ton from his interview.

Learn more about Calypso:

On Facebook
On Instagram

In this episode, you’ll learn

What hires are most crucial for breaking through a plateau
Why you shouldn’t write off a smaller social media following
What metrics matter in leading a company turnaround
Why fact-based selling is crucial to successful product sell-through

And plenty more. David is awesome, and I know you’re about to learn a ton from his interview.

Learn more about Calypso:

On Facebook
On Instagram

Previous Episode

The Do’s and Don’ts of Social Video in 2020 with Matt Oesterle

On the show today, we’re jumping into some do’s and don’ts of social media video. With how aggressively social platforms change and release new features, we brought on Matt Oesterle, manager of video production at our own Blue Bear Creative, to talk through the latest best practices relevant to food marketing in 2020.

If you’re looking to up your content game on social, this episode offers plenty of practical insights on how to set your videos up for success.

Let’s get after it.

Next Episode

Performance Marketing Like the Pros with Margaret Fortner of Hydrant

We’re chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, Hydrant. The company has thrived as a direct to consumer brand; so much so, they’ve recently expanded into the retail space. Hydrant is as data-driven as companies come, which has helped them dominate the world of e-commerce.

As Head of Growth, a big part of Margaret’s role is to help make sense of the company’s sales and marketing data, making sure important learnings are taken into account throughout her team’s ongoing efforts. Looking at their digital advertising, Hydrant may have 50 or more different ads running at any given moment, testing and uncovering what levers deliver the highest ROI.

And in this episode, you’ll learn:

How to adapt the creative review process for rapid iteration
What incentives convert interested leads into buying customers
Why you need to update your approach to split testing

And plenty more.

Just a friendly heads up, in a couple of sections of the conversation, we get a little more into the weeds of data analysis than usual, but those parts are relatively short. If that’s not your thing, bear with us, because there’s plenty of practical insights around performance marketing applicable to all food and beverage brands with a growing digital presence, D to C or otherwise.

So without further adieu!