FMN 033: Marketing Tech You Should Know About with Andrew Borella

03/23/17 • 18 min

Food Marketing Nerds Restaurant and CPG Marketing Podcast

We're changing pace a little bit in today's episode, talking about the new advances in marketing technology and automation.

Marketers barely have enough time as it is to get their own work done, let alone invest the added time in researching the latest innovations in marketing tech.

That's exactly why we reached out to today's guest, Andrew Borella, Director of Business Development for Zenreach out of San Francisco. Zenreach is a super interesting company, working to quantify the foot traffic to grocery stores and restaurants as a result of your digital marketing efforts.

They've received some pretty substantial investments lately, and after this interview, I think you'll start to understand why. Joining us for San Francisco, let's go chat with Andrew...

For show notes, and more information on the podcast, visit FoodMarketingNerds.com.

We're changing pace a little bit in today's episode, talking about the new advances in marketing technology and automation.

Marketers barely have enough time as it is to get their own work done, let alone invest the added time in researching the latest innovations in marketing tech.

They've received some pretty substantial investments lately, and after this interview, I think you'll start to understand why. Joining us for San Francisco, let's go chat with Andrew...

For show notes, and more information on the podcast, visit FoodMarketingNerds.com.

Previous Episode

FMN 032: Why a Great Product Isn't Enough with Pete Truby

Whether you're thinking of launching a new CPG brand, or just finding ways to differentiate a product that's already on the shelves, today's guest is a wealth of knowledge in the natural foods startup space.

We're talking with Pete Truby, founder of Salazon Chocolate. From working at Mrs. Meyer's when it was in its early stages, to being one of the first employees at Honest Tea, Pete has been a sponge - soaking up knowledge and information when it comes to startups, entrepreneurship, and the natural foods industry.

Today, you'll get to hear how he's applied that knowledge in bootstrapping Salazon into a brand with national distribution.

In our interview, you're going to learn:

Why Pete believes branding is equally, or more, important than product value
What the pros and cons are of taking outside investment money
How to compete in-store with competitors that have deeper pockets than you

And a whole lot more...

Pete teaches at a local university, so I think you'll really appreciate the way he approaches my questions.

For show notes or to get more information about the podcast, go to FoodMarketingNerds.com.

Thanks for listening!

Next Episode

FMN 034: A Facebook Ad Strategy to Increase Your ROI

This week’s episode is a solo-cast - which means you’re hanging out with yours truly. We’re talking about smart Facebook ad strategies to grow your sales without breaking the bank.

As a marketing consultant, I firmly believe there is no better place to spend advertising dollars right now than Facebook, which is why I wanted to do an episode solely focus ed on this topic.

While we have another solocast planned on Facebook ads for restaurant brands, this episode focuses primarily on how CPG brands can grow their sales with a few simple tactics.

In this episode, you’ll learn:

Why you should absolutely be advertising on Facebook if you’re not already
What are the most common mistakes brands make with Facebook advertising
How to set up a process that will drive higher ROI for your brand

And a lot more...

If you’re a Facebook ads whiz, go ahead and skip this episode. But if you’re not, or you’re starting to dabble in Facebook ads and want to up your game, then don’t go anywhere just yet.

For transcripts or more information, visit FoodMarketingNerds.com.