Are You Neglecting Your LinkedIn Company Page? with Michelle J Raymond

02/15/24 • 43 min

Summary

Michelle J Raymond shares her expertise on leveraging LinkedIn for business growth. She emphasises the importance of LinkedIn as a trusted platform and the need for businesses, both B2B and B2C, to have a presence on the platform. Michelle discusses the differences between personal profiles and company pages on LinkedIn and provides insights on managing multiple staff members' profiles. She also highlights the importance of posting content on both personal profiles and company pages, as well as the value of different types of content, such as videos, articles, and newsletters. Michelle offers practical tips for reviving a dead LinkedIn company page and maximising its potential. She also encourages businesses to explore LinkedIn Live as a way to humanise their brand and build a community. In this conversation, Ben is inspired by Michelle J. Raymond to put more effort into their LinkedIn company page and do more live videos on LinkedIn. Michelle shares her expertise on LinkedIn and encourages listeners to bring their company pages and LinkedIn profiles back to life. Ben and Michelle plan to connect further in San Diego and improve their LinkedIn game in the future.

Takeaways

LinkedIn is a trusted platform and a valuable tool for business growth.
Both personal profiles and company pages are important on LinkedIn, and businesses should invest time and effort into both.
Different types of content, such as videos, articles, and newsletters, can be effective on LinkedIn, and businesses should consider their audience's preferences when choosing the format.
Reviving a dead LinkedIn company page requires updating and optimising the page, posting regularly, and repurposing existing content.
LinkedIn Live is a powerful tool for humanising a brand and building a community. Invest time and effort into improving your LinkedIn company page.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected]

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Summary

Takeaways

LinkedIn is a trusted platform and a valuable tool for business growth.
Both personal profiles and company pages are important on LinkedIn, and businesses should invest time and effort into both.
Different types of content, such as videos, articles, and newsletters, can be effective on LinkedIn, and businesses should consider their audience's preferences when choosing the format.
Reviving a dead LinkedIn company page requires updating and optimising the page, posting regularly, and repurposing existing content.
LinkedIn Live is a powerful tool for humanising a brand and building a community. Invest time and effort into improving your LinkedIn company page.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected]

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

Rate the Engage Video Marketing Podcast on iTunes

Previous Episode

[BEST OF 2023] How to Win Bigger Client Work in 2024 (Ep290 Replay)

In this episode of the Engage Video Marketing Podcast, I had the opportunity to speak with Christy Poulos, the Global Partnerships Director of Genero. We discussed the changing landscape of video marketing and the relationship between agencies, content creators, and brands. Christy shared insights into how Genero is filling the gap in the market by connecting brands with a global network of professional creatives and providing opportunities for video producers to work with big brands. We also explored the importance of understanding social media platforms and creating content that is tailored to their specific requirements. Overall, it was a fascinating conversation that shed light on the future of video marketing and the role of creativity in this evolving industry.

Christie Poulos is a content, digital communications, and creative leader with 20+ years of experience working for leading cross-functional teams to produce compelling creative and content experiences that engage people, solve problems, and drive growth for clients. Currently, she is the Global Partnerships Director of Genero – a creative technology solution for in-house marketing teams, enabling marketing leaders to transform their creative and production approach for greater efficiency. Previously at King Content – a world-leading content marketing agency – Christie led the global Creative, Editorial, and Paid Media teams. As Head of Content for Red Bull UK, Christie led TV, film, and communications projects around the world and was part of the global communications team for the Red Bull Stratos Mission to the Edge of Space.

Next Episode

What's What in Digital Marketing for 2024 with Mike Allton

In this episode, Ben and Mike Allton discuss the importance of strategy in digital marketing and the danger of focusing too much on tactics. They explore the state of digital marketing in 2024 and the role of video within marketing strategies. They also discuss the changing audience perceptions of video and the impact of AI on the marketing space. Overall, they emphasise the need for businesses to adapt to the changing landscape of digital marketing and leverage AI to improve their strategies.

Takeaways

Strategy is crucial in digital marketing, as it provides the foundation for effective tactics.
Businesses should focus on building relationships with their audience and understanding their needs and challenges.
Video plays a significant role in marketing strategies, and businesses should consider a mixed approach of high-quality production and raw, authentic content.
AI is transforming the marketing space, impacting tools, platforms, and tactics. Businesses should embrace AI and leverage its capabilities to improve their strategies.
The digital marketing landscape is constantly changing, and businesses need to stay informed and adapt to new trends and technologies.