Engage Video Marketing Podcast

In episode 107 of the Engage Video Marketing Podcast your host Ben Amos (founder of Engage Video Marketing) is breaking down the critical factors that influence video ranking and optimization on Facebook.

Back in May 2019 Facebook released some indepth information about what factors they take into consideration when ranking videos natively across their platform and with this provided some important insight for anyone using Facebook Video to market their products, or services or to engage an audience.
Learn more on the shownotes page at engagevideomarketing.com/episode107

Summary

Michelle J Raymond shares her expertise on leveraging LinkedIn for business growth. She emphasises the importance of LinkedIn as a trusted platform and the need for businesses, both B2B and B2C, to have a presence on the platform. Michelle discusses the differences between personal profiles and company pages on LinkedIn and provides insights on managing multiple staff members' profiles. She also highlights the importance of posting content on both personal profiles and company pages, as well as the value of different types of content, such as videos, articles, and newsletters. Michelle offers practical tips for reviving a dead LinkedIn company page and maximising its potential. She also encourages businesses to explore LinkedIn Live as a way to humanise their brand and build a community. In this conversation, Ben is inspired by Michelle J. Raymond to put more effort into their LinkedIn company page and do more live videos on LinkedIn. Michelle shares her expertise on LinkedIn and encourages listeners to bring their company pages and LinkedIn profiles back to life. Ben and Michelle plan to connect further in San Diego and improve their LinkedIn game in the future.

Takeaways

• LinkedIn is a trusted platform and a valuable tool for business growth.
• Both personal profiles and company pages are important on LinkedIn, and businesses should invest time and effort into both.
• Different types of content, such as videos, articles, and newsletters, can be effective on LinkedIn, and businesses should consider their audience's preferences when choosing the format.
• Reviving a dead LinkedIn company page requires updating and optimising the page, posting regularly, and repurposing existing content.
• LinkedIn Live is a powerful tool for humanising a brand and building a community. Invest time and effort into improving your LinkedIn company page.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected]

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In this episode I'm pleased to welcome Nick Nimmin to the show to explore more about YouTube Live and the opportunity right now for business.

Still a widely underutilised platform (perhaps overshadowed by Facebook Live), YouTube Live can become a significant tool for fast video publishing, audience building and channel engagement over the long term but despite this really must be used strategically in a marketing strategy and not simply as another platform to push out content on.

My guest to today Nick Nimmin helps content creators grow their brands and businesses using YouTube. On his personal channel, where he shares the tools, resources, and information video creators need to grow their presence online, Nick has grown his own YouTube subscriber base by over 420k subscribers, added 10’s of thousands of targeted readers to his email list, and turned his website TuberTools.com into a growing resource for the video making community.

What is covered in this episode:

• Nick Nimmin's story and how he moved into the world of YouTube and YouTube Live
• What the opportunity is right now for businesses considering YouTube Live
• When to Use YouTube Live (and when not to!)
• How to approach the technical aspect of planning for YouTube Live
• Where YouTube Live fits into the wider live video ecosystem (and how to work out where it fits for your business)
• What's next for Live Video?

In this week’s episode of the Engage Video Marketing Podcast, we’ll be diving into creating videos with a plan, a purpose, a system and a strategy.

My guest in this episode is the CEO of HollyGStudios.com, Holly Gillen. Holly empowers high performing leading lady entrepreneurs to save time on both sides of the camera & teaches them the skills they need to create not just video but Business CinemaTM.

If you’re a creative business owner like me you probably struggle with, tune out and drift away when people start talking about completely rational things like systems, standard operating procedures, processes.

It’s for exactly this reason that I wanted to bring Den Lennie from Filmmakers Business Academy on the show today... Quite simply, to grow our businesses sustainably we need to develop systems... and Den is a filmmaker turned business coach who has done just that.

What is covered in this episode:

• Den's Story and what led him into the coaching he does now with video business owners
• Why creating systems and procedures in business is something that creatives tend to struggle with
• The difference that having Systems and Procedures in a business can make
• How to understand the value of your time as a creative business owner, and why outsourcing low value tasks just makes sense
• Den shares a number of his favourite tools for building systems and efficiencies in business such as SystemHUB, Draw.io and Loom for video screen recording.