EVM104 YouTube Live for Business with Nick Nimmin

08/05/19 • 51 min

In this episode I'm pleased to welcome Nick Nimmin to the show to explore more about YouTube Live and the opportunity right now for business.

Still a widely underutilised platform (perhaps overshadowed by Facebook Live), YouTube Live can become a significant tool for fast video publishing, audience building and channel engagement over the long term but despite this really must be used strategically in a marketing strategy and not simply as another platform to push out content on.

My guest to today Nick Nimmin helps content creators grow their brands and businesses using YouTube. On his personal channel, where he shares the tools, resources, and information video creators need to grow their presence online, Nick has grown his own YouTube subscriber base by over 420k subscribers, added 10’s of thousands of targeted readers to his email list, and turned his website TuberTools.com into a growing resource for the video making community.

What is covered in this episode:

Nick Nimmin's story and how he moved into the world of YouTube and YouTube Live
What the opportunity is right now for businesses considering YouTube Live
When to Use YouTube Live (and when not to!)
How to approach the technical aspect of planning for YouTube Live
Where YouTube Live fits into the wider live video ecosystem (and how to work out where it fits for your business)
What's next for Live Video?

In this episode I'm pleased to welcome Nick Nimmin to the show to explore more about YouTube Live and the opportunity right now for business.

What is covered in this episode:

Nick Nimmin's story and how he moved into the world of YouTube and YouTube Live
What the opportunity is right now for businesses considering YouTube Live
When to Use YouTube Live (and when not to!)
How to approach the technical aspect of planning for YouTube Live
Where YouTube Live fits into the wider live video ecosystem (and how to work out where it fits for your business)
What's next for Live Video?

Previous Episode

EVM103 What to say in YouTube Videos for Maximum Engagement with Dane Golden

What can you do to encourage people to keep watching the videos you create for your business? In Episode 103 of the Engage Video Marketing Podcast, Dane Golden joins us again to share his expertise on what to say and share when creating content that keeps the audience watching and wanting more.

Dane Golden is the CEO of Hey.com, a company that is dedicated to bringing their customers more value for their video marketing efforts. They offer services on YouTube channel management and optimization services. Dane is also the Vice President of Marketing and Growth for VeeRoll, a platform that helps businesses create targeted YouTube ads.

What is covered in this episode:

Dane’s backstory on the work he does in the world of video.
The core services of Hey.com
How businesses should approach YouTube in 2019 and beyond.
Producing YouTube content for your target audience to help grow your business.
The difference of communication on videos and blogs
Understanding how to create effective value-based content.
Tips on structuring tutorial content that provides value for the audience instead of just trying to sell your product.
Interesting data unpacked byHey.com and TubeBuddy in their recent survey that can help you in creating effective videos.
How to keep people watching your videos and build on your retention.
The key thing to remember when creating value-based content.
Moving people from watching your content to buying from your business.

Links mentioned in the show

Episode 100 - Dane Golden

Hey.com Website

Video Marketing Value Podcast

Hey.com YouTube Channel

Rate the Engage Video Marketing Podcast on iTunes

Next Episode

How Systems Supercharge Your Business with Den Lennie

If you’re a creative business owner like me you probably struggle with, tune out and drift away when people start talking about completely rational things like systems, standard operating procedures, processes.

It’s for exactly this reason that I wanted to bring Den Lennie from Filmmakers Business Academy on the show today... Quite simply, to grow our businesses sustainably we need to develop systems... and Den is a filmmaker turned business coach who has done just that.

What is covered in this episode:

Den's Story and what led him into the coaching he does now with video business owners
Why creating systems and procedures in business is something that creatives tend to struggle with
The difference that having Systems and Procedures in a business can make
How to understand the value of your time as a creative business owner, and why outsourcing low value tasks just makes sense
Den shares a number of his favourite tools for building systems and efficiencies in business such as SystemHUB, Draw.io and Loom for video screen recording.