Eat, Sleep, Invest

Paul do Campo is a real estate entrepreneur and copywriter. He has been through different asset classes and today, he is investing more passively so he can stay focused on copywriting with different companies, all for the real estate investing space.

Listen to this episode to learn more about Paul, how he came to be a copywriter, and what it takes to write good sales copy for real estate investing!

Key Talking Points of the Episode

00:00 Introduction

00:34 Who is Paul do Campo?

02:16 Why is it important to understand motivated sellers when copywriting?

03:45 What does copywriting mean?

05:22 What does OmniDrip specialize in?

06:10 What kind of copy does Paul like writing the most?

07:57 What is the main purpose of the drips?

09:27 What parts of your business should you be automating?

10:28 What type of buckets should people have for their leads?

13:30 Why is segmentation important for all kinds of businesses?

14:12 How can you give value through copywriting?

15:10 What is benefit-driven copy?

17:20 How can you sell the click in the sequence? 19:55 What is the real goal of follow up marketing?

21:07 Why is social proof important in follow up marketing?

23:03 How do you know what benefits to sell in your marketing copy?

24:05 What is the importance of your call-to-action?

25:30 How does Paul keep his copy agnostic?

28:27 Why is personality important in writing copy?

30:51 How can you get in touch with Paul?

31:56 What comes with the services that are offered at OmniDrip?

34:27 What is Paul’s favorite book?

Quotables

“It’s very important to know what’s a motivated seller versus someone that just wants to sell their house.”

“The drips are gonna help cut the manual follow up that you need and it’s gonna make sure that the leads are organized.”

“Segmentation is a big moneymaker in any industry, in any business out there. We segment so that we can tailor the message very specifically to that person.”

“Follow up marketing, it has multiple goals. It’s not just to get a response for that one message you sent out.”

“The goal of cold following up is to build credibility, build value, make us the expert in the subject, so that when they are ready, it’s a no-brainer choice for them.”

“When you’re writing, make sure you don’t sound like you’re from the HR department. That’s the biggest, simplest tip that I can give out.”

“Make sure you have personality inside the copy. It’s not about sounding professional.”

Links

Website: OmniDrip

https://www.reiomnidrip.com/

Book: The Boron Letters

https://www.amazon.com/Boron-Letters-Gary-C-Halbert/dp/1484825985

Are you a dentist and wondering how you can invest in real estate? In this episode, I interview David Phelps, a thriving entrepreneur who shifted from dentistry to real estate. David is the host of the Dentist Freedom Blueprint podcast. He has a passion for real estate and seeks to help his former colleagues to generate income from their net worth.

David began his career as a dentist. After 20 years in the practice, he quit and joined real estate, which has been his passion since college. While in college, he would attend real estate meetings and learn more about investing in this niche. After college, he started buying real estate. The desire to make money inspired him to join real estate.

In this episode, David shares his story and advises on how to invest in real estate. Tune in and get inspired. Remember to take some notes for reference.

Key Talking Points of the Episode:

[00:38] Getting to know David

[02:38] Quitting dentistry to focus on real estate

[06:21] Importance of surrounding yourself with the right people

[09:37] David explains the mastermind program in the education space

[13:55] Areas of focus in the real estate markets

[17:15] Planning and preparing for pivot

[18:48] Adapting to the economy

[22:09] Preparing for recessions

[25:17] David discusses his book on inflation

[28:01] Importance of the author narrative in audiobooks

[28:49] Connect with David

Magical Quotes from the Episode:

"It all starts somewhere. But I think you've to be willing to have open eyes and test different ideas as you go along."

"Smart as you might be willing to work as hard as everybody listening to this today has proven, don't do it yourself. Find the right people."

"When net worth is seven figures, that's meaningless unless that net worth can produce income when you need the income."

"The markets are not always liquid."

"The tendency in the market is that the time to buy is when nobody wants to buy."

Connect With David Phelps:

Website: https://www.freedomfounders.com/

Podcast: https://dentistfreedomblueprint.com/

YouTube: https://www.youtube.com/channel/UCIfa2etFpK3LY8YzWRX7y7g

Mike Fallat is the founder of Dream Starters Publishing, a company that helps entrepreneurs publish books and share their stories. In this episode, Mike shares how writing a book can establish your name as a real estate investor, making it easier for people to know you and understand your work.

Listen to this episode to learn what types of books real estate investors typically write and how you can make your own book without you doing all the work!

Key Talking Points of the Episode

00:00 Introduction

01:00 What is Mike Fallat's background?

01:50 How does Mike make it easier for people to publish a book?

03:09 What should real estate investors write about?

04:33 How many books do real estate investors need to write?

05:31 How can publishing a book help you establish credibility?

07:00 How can free plus shipping help you with generating leads?

08:11 How does free plus shipping work?

09:20 How did the 10X Growth Conferences Help Mike grow his business?

10:24 What did Mike learn from attending Grant Cardone’s 10X Growth Conferences?

11:29 Why should you connect with individuals who have similar interests?

12:29 How can writing a book create opportunities for real estate investors?

14:02 Why aren't many real estate investors writing books?

15:02 How does impostor syndrome hold you back from sharing your story?

16:32 How can writing a book give you more clarity on what you’re doing?

17:57 What does the process of writing a book look like?

20:36 Why is your story important in the process of writing a book?

22:16 How can you get in touch with Mike?

Quotables

“We love taking pride in our work, but that could come back to hurt us if we think we can do everything ourselves.”

“The winners out there, the most successful, are not putting a book out there and then being done with it. You need to now stay relevant now, tomorrow, next year, 10 years from now.”

“I just think that you got to find a tribe that is sort of in alignment with your core values.”

“Top of mind really matters in this world and if you are top of mind, when a problem becomes so great and they think of you first, you have their dollar.”

Links

Website: Dreamstarters Publishing

https://dreamstarterspublishing.com/

LinkedIn: Mike Fallat

https://www.linkedin.com/in/michaelfallat/

Jamie Lane is the Vice-President of Research at AirDNA, a leading short-term rental data and analytics company. In this episode, Jamie shares his extensive expertise in real estate, data analysis, and revenue management strategies for short-term rental investments.

Listen to this episode to learn more about short-term rentals and analyzing real estate data!

Key Talking Points of the Episode

00:00 Introduction

00:27 What is Jamie Lane's background in real estate?

01:26 Where does AirDNA gather data?

02:21 What kind of data does AirDNA track?

03:06 What does AirDNA’s Rentalizer do?

04:16 What are market cycles like in the short-term rental space?

06:22 What are the occupancy levels like for short-term rentals?

07:48 How does long-term data help in making better decisions for your rentals?

08:34 What are the top problems investors are trying to solve in the short-term rental space?

10:35 How does AirDNA help owners manage their rates?

11:30 What are strategies to implement in revenue management?

12:57 What strategies are working on getting short-term rentals booked during down seasons?

13:36 How does AirDNA data help owners plan for on and off-peak seasons?

14:18 How does AirDNA help investors find the property manager they need?

15:45 How do bedroom counts impact the performance of short-term rentals?

17:02 What amenities should investors provide for short-term rentals?

18:15 Why is the demand for short-term rentals higher today?

20:26 What does the future look like in the short-term rental space?

21:20 How can you improve your short-term rental through AirDNA data?

22:35 Who is the best client for this software?

23:57 What’s the average cost of Jamie’s software?

25:05 How can you connect with Jamie?

23:55 What are the benefits of subscribing to AirDNA?

Quotables

“People started to get out again and they wanted to travel. They weren't necessarily willing to stay in a hotel. So they looked to short-term rentals.”

“What are the amenities that I could add to my property that would actually differentiate me and get more bookings than my competitors.”

“I'm gonna take what's doing really well in Gatlinburg and try to replicate it in this other destination and beat out the competition that way.”

Links

Website: AirDNA

https://www.airdna.co/

Website: AirDNA Blog

https://www.airdna.co/blog/best-places-to-invest-in-us-vacation-rentals-2023

Podcast: STR Data Lab

https://podcasts.apple.com/us/podcast/str-data-lab-by-airdna/id1648542434

EPISODE 189: Moving is tough for adults, but it’s even more challenging for children!

That’s why today’s guest, Katelyn Starceski, wrote a book to help them manage all the big feelings that come with moving. Katelyn Starceski is an experienced real estate agent in Pittsburgh who has always valued having a strong relationship with her clients. Through her work, she realized that kids often get overlooked in the moving process, which inspired her to write her first book, This House is SO Special to Me!

In this episode, we discuss her writing process, how she found the right editor and illustrator, and how she self-published her book. We also talk about her approach as a real estate agent and her tips for building strong bonds with her clients.

Tune in!

Key Takeaways:

• 00:00 Intro
• 00:32 Katelyn’s background
• 02:37 What inspired Katelyn to write a book for children
• 08:10 Writing and editing process
• 23:36 Utilizing Amazon KDP as an author
• 25:21 ISBN explained
• 26:10 Where to get Katelyn’s book and reach out to her
• 27:30 Outro

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If you want to watch the video episode, go to: www.motivatedleads.com/podcast/episode-189-helping-kids-cope-with-moving---a-real-estate-agents-solution-with-katelyn-starceski

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Get in touch with Katelyn Starceski:

👉 Instagram: https://www.instagram.com/kstarhomespgh/

👉 Book: https://a.co/d/3yE5Ilj

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Go to https://go.ml-leads.com/yt and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money

💸 Take your marketing to the next level

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👉 TikTok: https://www.tiktok.com/@motivatedleads

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Follow the Eat, Sleep, Invest podcast:

💸 YouTube: @MotivatedLeads

💸 Apple Podcasts: https://apple.co/43uYD0p

💸 Spotify: https://open.spotify.com/show/77k7PYSfYOtkws31bYgE2d

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Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality seller leads.

This podcast is powered by Motivated Leads: https://go.ml-leads.com/yt

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