How to Use Storytelling to Succeed in Real Estate | Steve Rawling

03/14/24 • 35 min

EPISODE 145: You probably didn’t expect that we’d be talking about storytelling. But here we are!

A couple of months ago, I realized that I just couldn’t get my message across. So, I made it my personal goal to figure out how to tell better stories to boost my business. And that’s when I came across Steve Rawling!

Steve was a journalist at BBC Television for nearly 20 years. While working there, he realized that while everyone has the ability to tell a good story, it is rare for people to do so at work. So he decided to start teaching people how to tell better stories in their businesses. He wrote Storytelling Tactics, a deck of cards that I can only recommend, and started training people like me one-on-one.

He’s here today to share some of his storytelling magic with you! We focus mainly on the use of storytelling in real estate investing, so this should be particularly helpful to you guys!

Tune in.

Key Takeaways:

00:00:00 Intro
00:02:02 How Steve helped me tell better stories
00:06:07 Can you point a camera at it?
00:13:19 Building trust through storytelling
00:17:44 How storytelling coaching helped me
00:23:14 Testimonials are the best stories you can tell
00:29:55 Stories within your funnel
00:32:11 Outro

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Buy Storytelling Tactics and start telling better stories:

👉 Website: https://pipdecks.com/products/storyteller-tactics

—

Message Steve on LinkedIn for a FREE Movie Time Card:

👉 LinkedIn: https://www.linkedin.com/in/steverawling/

—

If you want to watch the video episode, go to: http://www.motivatedleads.com/podcast/episode-145-how-to-use-storytelling-to-succeed-in-real-estate-steve-rawling

—

Go to https://go.ml-leads.com/yt and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money

💸 Take your marketing to the next level

—

👉 LinkedIn: https://www.linkedin.com/company/motivated-leads/

👉 Instagram: https://www.instagram.com/motivated_leads/

👉 Facebook: https://www.facebook.com/motivatedlead/

👉 TikTok: https://www.tiktok.com/@motivatedleads

—

Follow the Eat, Sleep, Invest podcast:

💸 YouTube: @MotivatedLeads

💸 Apple Podcasts: https://apple.co/43uYD0p

💸 Spotify: https://open.spotify.com/show/77k7PYSfYOtkws31bYgE2d

—

Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality seller leads.

This podcast is powered by Motivated Leads: https://go.ml-leads.com/yt

Don’t forget to follow so you never miss an episode!

EPISODE 145: You probably didn’t expect that we’d be talking about storytelling. But here we are!

He’s here today to share some of his storytelling magic with you! We focus mainly on the use of storytelling in real estate investing, so this should be particularly helpful to you guys!

Tune in.

Key Takeaways:

00:00:00 Intro
00:02:02 How Steve helped me tell better stories
00:06:07 Can you point a camera at it?
00:13:19 Building trust through storytelling
00:17:44 How storytelling coaching helped me
00:23:14 Testimonials are the best stories you can tell
00:29:55 Stories within your funnel
00:32:11 Outro

—

Buy Storytelling Tactics and start telling better stories:

👉 Website: https://pipdecks.com/products/storyteller-tactics

—

Message Steve on LinkedIn for a FREE Movie Time Card:

👉 LinkedIn: https://www.linkedin.com/in/steverawling/

—

If you want to watch the video episode, go to: http://www.motivatedleads.com/podcast/episode-145-how-to-use-storytelling-to-succeed-in-real-estate-steve-rawling

—

Go to https://go.ml-leads.com/yt and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money

💸 Take your marketing to the next level

—

👉 LinkedIn: https://www.linkedin.com/company/motivated-leads/

👉 Instagram: https://www.instagram.com/motivated_leads/

👉 Facebook: https://www.facebook.com/motivatedlead/

👉 TikTok: https://www.tiktok.com/@motivatedleads

—

Follow the Eat, Sleep, Invest podcast:

💸 YouTube: @MotivatedLeads

💸 Apple Podcasts: https://apple.co/43uYD0p

💸 Spotify: https://open.spotify.com/show/77k7PYSfYOtkws31bYgE2d

—

Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality seller leads.

This podcast is powered by Motivated Leads: https://go.ml-leads.com/yt

Don’t forget to follow so you never miss an episode!

Previous Episode

Predictive Index Personality Types & the Ideal Job Roles for Them | Austin McCurdy

EPISODE 144: You can have the best business idea and enough initial capital, but without a good team your business will still fail!

Having the right team is absolutely crucial to your success. That’s why I’m joined today by Austin McCurdy from Sharper Business Solutions, a company that specializes in business consulting and coaching. As a PI Certified Partner, they use the Predictive Index Behavioral Assessment method to help businesses optimize their recruitment process and be as efficient as possible with their current team.

In this interview, Austin McCurdy breaks down the 17 different PI personality types and explains which roles are best suited for them. This is incredibly useful information for anyone who wants to optimize and grow their business, so don’t miss out!

Key Takeaways:

00:00:00 Introduction to the Predictive Index (PI)
00:07:49 The ideal positions for different social profiles
00:18:59 The most significant benefit of the PI
00:27:58 The ideal positions for different stabilizing profiles
00:35:09 The ideal positions for different persistent profiles
00:36:39 The ideal positions for different analytical profiles
00:39:34 The most crucial hiring tip
00:42:45 Outro

—

Get in touch with Austin McCurdy:

👉 Website: https://sharperprocess.com/

—

If you want to watch the video episode, go to: http://www.motivatedleads.com/podcast/episode-144-predictive-index-personality-types-the-ideal-job-roles-for-them-austin-mccurdy

—

Go to https://go.ml-leads.com/yt and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money

💸 Take your marketing to the next level

—

👉 LinkedIn: https://www.linkedin.com/company/motivated-leads/

👉 Instagram: https://www.instagram.com/motivated_leads/

👉 Facebook: https://www.facebook.com/motivatedlead/

👉 TikTok: https://www.tiktok.com/@motivatedleads

—

Follow the Eat, Sleep, Invest podcast:

💸 YouTube: @MotivatedLeads

💸 Apple Podcasts: https://apple.co/43uYD0p

💸 Spotify: https://open.spotify.com/show/77k7PYSfYOtkws31bYgE2d

—

Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality seller leads.

This podcast is powered by Motivated Leads: https://go.ml-leads.com/yt

Don’t forget to follow so you never miss an episode!

Next Episode

How to Conquer Big Land-Flipping Goals WITHOUT Getting Overwhelmed

EPISODE 146: Jesse Bibbee successfully finished the Ultraman triathlon in 2024.

That includes a 6.2-mile swim, a 261.4-mile bike ride, and a 52.4-mile ultra-marathon run.

Most people find this impossible to fathom.

In fact, most finishers also do. As Jesse Bibbee told me in our interview, he probably wouldn’t have been able to finish the race if he hadn’t broken down his big goal into smaller, more manageable action items.

And this mindset doesn't apply just to endurance sports. Jesse applies the same logic to his land flipping business and has achieved remarkable success, closing 41 deals in his first year.

Wanna adopt some of this mindset yourself and start tackling your goals like a winner?

Then tune in to this super insightful interview with a truly remarkable athlete and real estate investor.

Key Takeaways:

00:00:00 Intro
00:00:38 How Jesse got into land flipping
00:01:48 Treating your business like a machine
00:05:21 Scalable real estate investing strategies
00:11:48 The energy audit and saving time
00:17:00 Advice for aspiring land flippers
00:19:43 The impossible list
00:23:23 On collective genius and being surrounded by the right people
00:28:10 Outro

—

Connect with Jesse Bibbee:

👉 LinkedIn: https://www.linkedin.com/in/jesse-bibbee/

👉 Instagram: https://www.instagram.com/jesse_bibbee/

👉 Jesse’s impossible list: https://jessebibbee.com/impossible-list/

—

If you want to watch the video episode, go to: www.motivatedleads.com/podcast/episode-146-how-to-conquer-big-land-flipping-goals-without-getting-overwhelmed

—

Go to https://go.ml-leads.com/yt and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money

💸 Take your marketing to the next level

—

👉 LinkedIn: https://www.linkedin.com/company/motivated-leads/

👉 Instagram: https://www.instagram.com/motivated_leads/

👉 Facebook: https://www.facebook.com/motivatedlead/

👉 TikTok: https://www.tiktok.com/@motivatedleads

—

Follow the Eat, Sleep, Invest podcast:

💸 YouTube: @MotivatedLeads

💸 Apple Podcasts: https://apple.co/43uYD0p

💸 Spotify: https://open.spotify.com/show/77k7PYSfYOtkws31bYgE2d

—

Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality seller leads.

This podcast is powered by Motivated Leads: https://go.ml-leads.com/yt

Don’t forget to follow so you never miss an episode!