EP79: How to Maximize Your Digital Marketing for Motivated Seller Leads with Paul do Campo

Paul do Campo is a real estate entrepreneur and copywriter. He has been through different asset classes and today, he is investing more passively so he can stay focused on copywriting with different companies, all for the real estate investing space.

Listen to this episode to learn more about Paul, how he came to be a copywriter, and what it takes to write good sales copy for real estate investing!

Key Talking Points of the Episode

00:00 Introduction

00:34 Who is Paul do Campo?

02:16 Why is it important to understand motivated sellers when copywriting?

03:45 What does copywriting mean?

05:22 What does OmniDrip specialize in?

06:10 What kind of copy does Paul like writing the most?

07:57 What is the main purpose of the drips?

09:27 What parts of your business should you be automating?

10:28 What type of buckets should people have for their leads?

13:30 Why is segmentation important for all kinds of businesses?

14:12 How can you give value through copywriting?

15:10 What is benefit-driven copy?

17:20 How can you sell the click in the sequence? 19:55 What is the real goal of follow up marketing?

21:07 Why is social proof important in follow up marketing?

23:03 How do you know what benefits to sell in your marketing copy?

24:05 What is the importance of your call-to-action?

25:30 How does Paul keep his copy agnostic?

28:27 Why is personality important in writing copy?

30:51 How can you get in touch with Paul?

31:56 What comes with the services that are offered at OmniDrip?

34:27 What is Paul’s favorite book?

Quotables

“It’s very important to know what’s a motivated seller versus someone that just wants to sell their house.”

“The drips are gonna help cut the manual follow up that you need and it’s gonna make sure that the leads are organized.”

“Segmentation is a big moneymaker in any industry, in any business out there. We segment so that we can tailor the message very specifically to that person.”

“Follow up marketing, it has multiple goals. It’s not just to get a response for that one message you sent out.”

“The goal of cold following up is to build credibility, build value, make us the expert in the subject, so that when they are ready, it’s a no-brainer choice for them.”

“When you’re writing, make sure you don’t sound like you’re from the HR department. That’s the biggest, simplest tip that I can give out.”

“Make sure you have personality inside the copy. It’s not about sounding professional.”

Links

Website: OmniDrip

https://www.reiomnidrip.com/

Book: The Boron Letters

https://www.amazon.com/Boron-Letters-Gary-C-Halbert/dp/1484825985