EP79: How to Maximize Your Digital Marketing for Motivated Seller Leads with Paul do Campo
03/02/23 • 35 min
Paul do Campo is a real estate entrepreneur and copywriter. He has been through different asset classes and today, he is investing more passively so he can stay focused on copywriting with different companies, all for the real estate investing space.
Listen to this episode to learn more about Paul, how he came to be a copywriter, and what it takes to write good sales copy for real estate investing!
Key Talking Points of the Episode
00:00 Introduction
00:34 Who is Paul do Campo?
02:16 Why is it important to understand motivated sellers when copywriting?
03:45 What does copywriting mean?
05:22 What does OmniDrip specialize in?
06:10 What kind of copy does Paul like writing the most?
07:57 What is the main purpose of the drips?
09:27 What parts of your business should you be automating?
10:28 What type of buckets should people have for their leads?
13:30 Why is segmentation important for all kinds of businesses?
14:12 How can you give value through copywriting?
15:10 What is benefit-driven copy?
17:20 How can you sell the click in the sequence? 19:55 What is the real goal of follow up marketing?
21:07 Why is social proof important in follow up marketing?
23:03 How do you know what benefits to sell in your marketing copy?
24:05 What is the importance of your call-to-action?
25:30 How does Paul keep his copy agnostic?
28:27 Why is personality important in writing copy?
30:51 How can you get in touch with Paul?
31:56 What comes with the services that are offered at OmniDrip?
34:27 What is Paul’s favorite book?
Quotables
“It’s very important to know what’s a motivated seller versus someone that just wants to sell their house.”
“The drips are gonna help cut the manual follow up that you need and it’s gonna make sure that the leads are organized.”
“Segmentation is a big moneymaker in any industry, in any business out there. We segment so that we can tailor the message very specifically to that person.”
“Follow up marketing, it has multiple goals. It’s not just to get a response for that one message you sent out.”
“The goal of cold following up is to build credibility, build value, make us the expert in the subject, so that when they are ready, it’s a no-brainer choice for them.”
“When you’re writing, make sure you don’t sound like you’re from the HR department. That’s the biggest, simplest tip that I can give out.”
“Make sure you have personality inside the copy. It’s not about sounding professional.”
Links
Website: OmniDrip
Book: The Boron Letters
https://www.amazon.com/Boron-Letters-Gary-C-Halbert/dp/1484825985
Paul do Campo is a real estate entrepreneur and copywriter. He has been through different asset classes and today, he is investing more passively so he can stay focused on copywriting with different companies, all for the real estate investing space.
Listen to this episode to learn more about Paul, how he came to be a copywriter, and what it takes to write good sales copy for real estate investing!
Key Talking Points of the Episode
00:00 Introduction
00:34 Who is Paul do Campo?
02:16 Why is it important to understand motivated sellers when copywriting?
03:45 What does copywriting mean?
05:22 What does OmniDrip specialize in?
06:10 What kind of copy does Paul like writing the most?
07:57 What is the main purpose of the drips?
09:27 What parts of your business should you be automating?
10:28 What type of buckets should people have for their leads?
13:30 Why is segmentation important for all kinds of businesses?
14:12 How can you give value through copywriting?
15:10 What is benefit-driven copy?
17:20 How can you sell the click in the sequence? 19:55 What is the real goal of follow up marketing?
21:07 Why is social proof important in follow up marketing?
23:03 How do you know what benefits to sell in your marketing copy?
24:05 What is the importance of your call-to-action?
25:30 How does Paul keep his copy agnostic?
28:27 Why is personality important in writing copy?
30:51 How can you get in touch with Paul?
31:56 What comes with the services that are offered at OmniDrip?
34:27 What is Paul’s favorite book?
Quotables
“It’s very important to know what’s a motivated seller versus someone that just wants to sell their house.”
“The drips are gonna help cut the manual follow up that you need and it’s gonna make sure that the leads are organized.”
“Segmentation is a big moneymaker in any industry, in any business out there. We segment so that we can tailor the message very specifically to that person.”
“Follow up marketing, it has multiple goals. It’s not just to get a response for that one message you sent out.”
“The goal of cold following up is to build credibility, build value, make us the expert in the subject, so that when they are ready, it’s a no-brainer choice for them.”
“When you’re writing, make sure you don’t sound like you’re from the HR department. That’s the biggest, simplest tip that I can give out.”
“Make sure you have personality inside the copy. It’s not about sounding professional.”
Links
Website: OmniDrip
Book: The Boron Letters
https://www.amazon.com/Boron-Letters-Gary-C-Halbert/dp/1484825985
Previous Episode
EP78: Why You Need to Wait to Invest to Be a Successful Investor with Jason Medley of Collective Genius
Jason Medley is the founder and CEO of the Collective Genius Mastermind, which is a mastermind built for the top real estate investors in the world. On this episode, Jason walks us through the process of creating reliable and predictable income for the tough times that are here.
Additionally, we address how you can actually scale yourself out of business and how to prevent that and create profit consistently.
0:00 Introduction
0:36 Who is Jason Medley
0:51 What is the Collective Genius
4:11 Should investors be investors in 2023?
5:13 How you can scale yourself out of business
8:28 The principles of active income and how to prepare for the down times
13:52 How to create the process for protecting your life
17:13 The method of taking chips off the table
19:34 When to start your passive income journey
21:30 Creating predictable and reliable income
25:15 The process of creating income and peace of mind in rocky times
40:01 How to protect yourself for the unexpected things coming
44:13 What type of people are a part of The Collective Genius
50:37 How to apply for the Collective Genius
Learn more about the Collective Genius Mastermind:
LearnMoreAboutCG.com
Next Episode
EP80: How Leveraging Relationships Can Fast Track Your Success in Business with Max Vollmer
Max Vollmer is a young real estate entrepreneur and athlete who started his business in 2020, right in the middle of COVID. Today, he is branching out from the business he and his wife started into many different niches and asset classes, and he’s on the show to help us understand what it takes to start and succeed in real estate today.
Listen now to learn more about Max, his journey into real estate, and how he was able to find success in this space at such a young age!
Key Talking Points of the Episode
00:00 Introduction
00:30 What does Max do in Florida?
01:45 What made it easier for Max to start in real estate at a young age?
03:20 What is Max’s background as an athlete?
05:27 How did Max’s athletic background influence his business?
07:34 What advice does Max have on consistency?
11:00 How does Max usually plan his days?
12:20 How did Max start expanding his business virtually?
14:26 Why did Max decide to shift away from wholesaling?
17:56 What is Max’s turnkey model like?
19:21 Does Max get into joint ventures too?
21:14 What advice does Max have for new investors?
24:52 What is Max’s diet like?
29:14 How can you reach out to Max and his wife?
Quotables
“Social media has given access for educators in real estate and other industries to put their info out there and everyone has access to it.”
“I guess that’s also maybe the reason why we’re doing so many things because when I was doing track, I couldn’t decide on one event either. I did them all.”
“It all starts with a thought and you put the motions to that thought to create that reality.”
“In sports, it’s really common that everyone has a plan. What I see in business is a lot of people, they have a plan, but they don’t really necessarily write down like a training plan every single day.”
“With the market turning right now, the best tip I could probably give is start seeking advice.”
“Invest in yourself and find the right network and seek the right advice and mentorship to really get from A to B and B to C. Don’t try to do it all yourself.”
“Like I see in business, you always try to make it so complicated but I guess the power is in simplicity. Just be simple, figure something out that works, and maybe adjust later on.”
Links
Instagram: Katie & Max Vollmer
https://www.instagram.com/katie_max_vollmer/
TikTok: Katie & Max Vollmer
https://www.tiktok.com/@katiemaxvollmer
Youtube: Katie & Max Vollmer
https://www.youtube.com/@katiemaxvollmer
Contact: Max Vollmer
(904) 638-0078
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/eat-sleep-invest-459853/ep79-how-to-maximize-your-digital-marketing-for-motivated-seller-leads-62284248"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to ep79: how to maximize your digital marketing for motivated seller leads with paul do campo on goodpods" style="width: 225px" /> </a>
Copy