Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold - Ep. 304- Ask Us ANYTHING❓ Marketing BUDGETS Cut? Easy No Cost Wins! 😕 Dating Advice?

Ep. 304- Ask Us ANYTHING❓ Marketing BUDGETS Cut? Easy No Cost Wins! 😕 Dating Advice?

04/09/25 • 13 min

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of the "Do This, Not That" podcast, host Jay Schwedelson tackles pressing marketing questions, including how to keep lead generation alive amid budget cuts. With a blend of humor and actionable advice, Jay not only shares his personal anecdotes but also presents innovative, low-cost strategies marketers can implement right away.

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Best Moments:

(01:04) Marketing with zero budget question from Jake in Springdale, Utah

(03:37) Using direct messaging strategies to market without a budget

(04:46) Leveraging email signatures as a free marketing tool

(05:20) Engaging in relevant online communities at no cost

(05:42) Creating swap partnerships with non-competitors

(06:14) Increasing social media posting frequency

(07:28) Implementing a referral strategy with existing clients

(08:11) Sponsor message for Marigold email platform

09:18) Dating advice questions (accidentally using ex's name, boring partner, disliking future in-laws)

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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

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MASSIVE thank you to our Sponsor, Marigold!!
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=================================================================

Best Moments:

(01:04) Marketing with zero budget question from Jake in Springdale, Utah

(03:37) Using direct messaging strategies to market without a budget

(04:46) Leveraging email signatures as a free marketing tool

(05:20) Engaging in relevant online communities at no cost

(05:42) Creating swap partnerships with non-competitors

(06:14) Increasing social media posting frequency

(07:28) Implementing a referral strategy with existing clients

(08:11) Sponsor message for Marigold email platform

09:18) Dating advice questions (accidentally using ex's name, boring partner, disliking future in-laws)

=================================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Previous Episode

Ep. 303- ▶️TARIFFS Impact on YOUR Marketing! (no politics!)💡What's Up THIS WEEK! and NETFLIX: 'The Life List' worth watching or not?

In this episode of "Do This, NOT That," host Jay Schwedelson dives into the current marketing landscape, particularly focusing on the implications of tariffs and the importance of adjusting marketing strategies during uncertain economic conditions. Jay emphasizes three critical tactics—transparency, value, and stability—that marketers must leverage to maintain customer trust and engagement.

BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com

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Best Moments
(00:53) Introduction to marketing during tariffs and uncertain economic times
(02:10) Three key marketing elements to focus on: transparency, value, and stability
(02:35) Edelman Trust barometer findings on price transparency (22% more customer retention)
(03:42) The importance of communicating pricing changes and inventory stability
(04:29) Marketing to people looking to cut costs and spend smarter
(05:34) Google data showing surges in searches for "cut costs," "reliable," and "trusted"
(06:07) The critical importance of social proof in marketing during uncertain times
(06:29) Discussion of Netflix content including "The Life List" movie
(07:33) Criticism of Meghan Markle's product launch announcement tactics
(09:01) Call to action for podcast reviews and Guru Conference registration

=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Next Episode

Ep. 305- How to Stay in the INBOX! w/GUEST: Michael Barber CMO of StarTech.com & Top Email EXPERT in U.S.!

In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Barber, formerly the head of global marketing and managing director of Grow Schools UK. He is now the CMO of StarTech.com. They discuss email marketing myths, strategies for improving email deliverability, and building a culture of testing within organizations. Michael shares insights on how emails make it to the inbox, the importance of engagement metrics, and tips for convincing executives to approve marketing tests.

Best Moments:

(01:45) Michael's background in digital marketing
(03:05) Three-step process for email deliverability
(06:41) Discussion on email placement in promotional tabs
(08:30) Strategies for building a testing culture in organizations
(10:57) Conversation about talking to strangers on planes
(14:39) Where to find Michael Barber online
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Guest Bio:
Michael Barber was the head of global marketing and managing director of Grow Schools UK. He is now CMO at StarTech.com. With over 22 years of experience in digital marketing, he has worked with some of the West Coast's best ad agencies and consulted for both B2B and B2C brands. Michael is known for his expertise in marketing strategy, content marketing, and email marketing. He currently leads a team of marketers at Grow Schools, an organization that helps school leaders secure resources for thriving educational institutions.

=================================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold - Ep. 304- Ask Us ANYTHING❓ Marketing BUDGETS Cut? Easy No Cost Wins! 😕 Dating Advice?

Transcript

00:00:00.049

we are back for Ask Us anything from the Do This Not That Podcast presented by Marigold. This is our super short episode where all week long we get in word questions, we get in super ridiculous questions. We try to tackle one of each. And if you wanna submit a question, you would absolutely rock. You just go to j schwa.com button that says podcast. Another one says, ask us anything and please submit your questions 'cause that's how we do this crazy show. So let's get