Unlocking Emotional Intelligence: The Key to Marketing Success
06/07/23 • 34 min
Emotional intelligence is not just a buzzword; it is a crucial skill that can significantly impact success in both personal and professional realms. In this episode, Brett Deister speaks with Phil Johnson, a seasoned leadership and organizational development coach, about the importance of developing emotional intelligence in today's fast-paced world. Johnson explains how staying present and lowering our emotional barriers can enhance our connections with others, ultimately leading to better outcomes in business and relationships. They also delve into how major companies like Apple leverage emotional intelligence to forge stronger ties with consumers by prioritizing understanding over mere transactions. Join Brett and Phil as they explore the transformative power of emotional intelligence and practical steps to cultivate it in your life.
On this episode of Digital Coffee: Marketing Brew, host Brett Deister welcomes Phil Johnson, a leadership and organizational development coach for 22 years, to discuss energy physics, emotional intelligence, and the significance of developing emotional intelligence in today's rapidly changing world. Johnson emphasizes the importance of staying present in the present moment and lowering our walls to connect with others genuinely. They discuss the significance of emotional intelligence in business, given all purchasing decisions are made in the emotional part of the brain, and later tie it in with the way Apple connects emotionally with consumers when introducing new products.
Takeaways:
- Emotional intelligence development is essential for navigating the accelerating changes in today's world.
- Trust is built by lowering our walls and creating genuine connections with others.
- Businesses must understand that emotional responses drive purchasing decisions, not just rational analysis.
- To enhance emotional intelligence, individuals should connect with their passions driving them forward.
- Focusing on breathing can help lower emotional walls and improve present-moment awareness.
- Emotional intelligence is not just beneficial; it is becoming crucial for long-term success in organizations.
Companies mentioned in this episode:
- Apple
- Bud Light
Review the Podcast: https://pod.link/1055772631
Check out the latest merch!
Contact Us!
- If you want to get involved, leave us a comment!
- Visit us and give us a ‘like’ on our Facebook page!
- Follow us on Twitter.
- Follow us on Instagram.
- Join our Discord!
- Email at [email protected]
Thanks for listening!
Emotional intelligence is not just a buzzword; it is a crucial skill that can significantly impact success in both personal and professional realms. In this episode, Brett Deister speaks with Phil Johnson, a seasoned leadership and organizational development coach, about the importance of developing emotional intelligence in today's fast-paced world. Johnson explains how staying present and lowering our emotional barriers can enhance our connections with others, ultimately leading to better outcomes in business and relationships. They also delve into how major companies like Apple leverage emotional intelligence to forge stronger ties with consumers by prioritizing understanding over mere transactions. Join Brett and Phil as they explore the transformative power of emotional intelligence and practical steps to cultivate it in your life.
On this episode of Digital Coffee: Marketing Brew, host Brett Deister welcomes Phil Johnson, a leadership and organizational development coach for 22 years, to discuss energy physics, emotional intelligence, and the significance of developing emotional intelligence in today's rapidly changing world. Johnson emphasizes the importance of staying present in the present moment and lowering our walls to connect with others genuinely. They discuss the significance of emotional intelligence in business, given all purchasing decisions are made in the emotional part of the brain, and later tie it in with the way Apple connects emotionally with consumers when introducing new products.
Takeaways:
- Emotional intelligence development is essential for navigating the accelerating changes in today's world.
- Trust is built by lowering our walls and creating genuine connections with others.
- Businesses must understand that emotional responses drive purchasing decisions, not just rational analysis.
- To enhance emotional intelligence, individuals should connect with their passions driving them forward.
- Focusing on breathing can help lower emotional walls and improve present-moment awareness.
- Emotional intelligence is not just beneficial; it is becoming crucial for long-term success in organizations.
Companies mentioned in this episode:
- Apple
- Bud Light
Review the Podcast: https://pod.link/1055772631
Check out the latest merch!
Contact Us!
- If you want to get involved, leave us a comment!
- Visit us and give us a ‘like’ on our Facebook page!
- Follow us on Twitter.
- Follow us on Instagram.
- Join our Discord!
- Email at [email protected]
Thanks for listening!
Next Episode
Unlocking the Metaverse: Marketing Strategies for the Future
Join host Brett Deister and guest Eric McHugh as they delve into the transformative potential of the metaverse and NFTs in marketing. They discuss how these technologies can enhance consumer experiences and provide innovative opportunities for marketers to forge deeper connections with their audiences. Eric shares his insights on the benefits of NFTs for building vibrant brand communities, showcasing successful implementations that have redefined customer engagement. The conversation also addresses the intersection of gaming and NFTs, highlighting the hesitance among gamers to embrace this technology and exploring pathways for future integration. Eric’s extensive background in web 3 is complemented by a discussion on the evolution of the internet from web 1 to web 3, emphasizing the new possibilities that await PR agencies and creators in this digital landscape.
Takeaways:
- Web3 represents a shift towards an internet where users can read, write, and own their content, enhancing individual ownership and control.
- NFTs offer brands a new way to foster community by creating unique digital assets that can unlock exclusive experiences for consumers.
- Marketers can leverage the metaverse to create immersive experiences that connect consumers with brands on a deeper level.
- As brands transition to Web3, they can create loyalty programs using NFTs to reward consumers and enhance customer retention strategies.
- Gamers have been hesitant to adopt NFTs due to perceived exploitation and lack of value proposition in their integration.
- The evolution from Web 1 to Web 3 introduces new opportunities for PR agencies to engage audiences more effectively.
Links referenced in this episode:
Companies mentioned in this episode:
- Snapchat
- ShopX
- Nike
- Reebok
- Lululemon
- Starbucks
- Gas Station
- Keurig
- Gucci
- NBA
- Fox
- Coachella
- Activision
- Fortnite
- Elden Ring
- Breath of the Wild
Digital Coffee: Marketing Brew - Unlocking Emotional Intelligence: The Key to Marketing Success
Transcript
[Music]
Mmm, that's good. And welcome to a... Well, right now it's going to be a new podcast. It's going to be called Digital Coffee Marketing Brews. It's part of my overall thing of Digital Cafe. And I got two other type of podcasts as well that you can check out. But this actual new podcast is going to be Marketing and PR. And my first guest is Phil with me. And he is all about the expertise in emotional intelligence, which what we're
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