Digital Coffee: Marketing Brew

Brett Deister and PR whiz Mickey Kennedy kick things off by diving straight into the nitty-gritty of press release marketing, highlighting its crucial role in boosting visibility and credibility for small businesses. Mickey, with a whopping 25 years in the game, spills the tea on how earned media can be a game-changer, especially for startups looking to make a mark without breaking the bank. He emphasizes the power of storytelling and strategic content—turning press releases into a goldmine of opportunities, not just a one-and-done deal. Mickey's insights reveal that the secret sauce lies in crafting relatable narratives that resonate with journalists and audiences alike. This episode is packed with practical tips and tricks that'll have entrepreneurs eager to leverage press releases like pros, ultimately transforming their PR game from zero to hero.

Takeaways:

• Mickey emphasizes that regardless of size, small businesses can snag earned media, catching journalists' attention by focusing on unique stories rather than just corporate achievements.
• He highlights the importance of storytelling in press releases, stating that a compelling narrative can greatly increase media coverage and help businesses stand out in a crowded market.
• Mickey suggests leveraging press releases as ongoing marketing tools by sharing earned media across social media and websites, transforming them into assets that enhance credibility and visibility.
• The episode discusses how small businesses should focus on strategic press releases, aiming for quality over quantity, and ideally producing six to eight per campaign for effective PR efforts.
• Mickey insists on the necessity of understanding what journalists seek: engaging narratives that resonate with their audience, which is crucial for successful press release marketing.
• Lastly, he notes that small businesses shouldn't shy away from PR, as their fresh perspectives and stories can often be more appealing to journalists than established corporations.

Companies mentioned in this episode:

• Microsoft
• Google
• E Releases
• PR Newswire
• Business Wire

Links referenced in this episode:

• ereleases.com

The future of AI in marketing is set to transform outreach strategies, making it increasingly essential for agencies to build relationships before making contact. Host Brett Deister welcomes Corey Quinn, a former CMO of Scorpion and an agency coach, who shares insights on how agencies can escape the founder-led sales trap and focus on scaling revenue. Corey emphasizes the importance of specializing in vertical markets to sharpen positioning and implement effective go-to-market strategies. The discussion also highlights the role of AI in content creation, competitive analysis, and streamlining standard operating procedures. Additionally, they explore the necessity of customer intimacy and the establishment of client advisory boards to maintain trust and avoid potential pitfalls in client relationships.

Takeaways:

• AI's impact on marketing will escalate in the next few years, requiring strategic adaptation.
• Success in B2B marketing involves establishing relationships before initiating outreach to potential clients.
• Agencies should focus on vertical markets to differentiate themselves and enhance sales effectiveness.
• A peanut butter strategy in marketing spreads resources too thin; specialization is essential.
• Customer intimacy is crucial in maintaining trust and avoiding missteps with clients.
• Using AI for competitive analysis can help agencies identify unique positioning in the market.

Links referenced in this episode:

• anyone.not.everyone.com

Companies mentioned in this episode:

• Scorpion
• Adobe
• Broadcast.com
• Pete's Coffee and Tea
• Art of Tea

Brett Deister welcomes marketing expert Neal Schaffer to discuss the transformative impact of TikTok and the revolutionary potential of AI in marketing. The conversation dives into how social media platforms are evolving, with a particular focus on understanding different generations' engagement and the ethical dilemmas marketers face in this landscape. They also explore the importance of podcasting as a powerful tool for relationship building and content creation, highlighting its unique ability to connect with audiences on a deeper level. As they navigate through the latest trends, including the influence of Elon Musk's tweets, Brett and Neal emphasize the need for marketers to adapt and innovate in an ever-changing digital environment. Grab your favorite cup of coffee and get ready to brew some valuable marketing insights in this engaging discussion.

Takeaways:

• TikTok has emerged as a significant disruptor in the social media landscape, forcing platforms to adapt to short-form video.
• AI is revolutionizing marketing, making it more accessible for small businesses and entrepreneurs to create content effectively.
• The ethical implications of using AI in marketing are complex and require careful consideration from marketers.
• Podcasting offers unique opportunities for relationship building with thought leaders and potential clients in various industries.
• Understanding different generational perspectives on social media is crucial for effective marketing strategies today.
• Live streaming adds a new dynamic to podcasting, enhancing audience engagement and content creation.

Companies mentioned in this episode:

• Twitter
• YouTube
• Google
• TikTok
• LinkedIn
• Facebook
• Instagram
• Reddit
• Clubhouse
• Jasper
• Streamyard
• Appsumo
• DaVinci Resolve

Neal on PR 360

Audio EP 1

Audio EP 2

Video EP

Join us as we dive into the evolving landscape of digital advertising with Robert from Brill Media, uncovering the critical role of creative testing in today’s marketing strategies. We explore how the convergence of podcast advertising offers a unique resonance compared to traditional models, while trust in podcasters increasingly overshadows social media influencers. Robert shares insights on the importance of skilled marketers in navigating the complexities of advertising, particularly in a tech-rich environment where AI is reshaping targeting and the deprecation of cookies is challenging data attribution. With a focus on the human touch, we discuss how effective storytelling can captivate audiences and drive engagement. Grab your mugs and prepare for a thought-provoking conversation that blends technology with the art of connection in the digital space.

Takeaways:

• In today's digital advertising landscape, creative content is becoming increasingly important compared to strict data-driven metrics.
• Robert emphasizes the need for businesses to have a solid advertising strategy to avoid poor decision-making.
• Podcast advertising is gaining traction due to its unique ability to build trust with audiences, unlike many social media influencers.
• The rise of AI in advertising will continue to shape targeting and creative strategies, making it essential for marketers.
• Privacy concerns are shifting the way advertisers approach data, making attribution more challenging yet crucial for success.
• Effective A/B testing involves creating numerous variations of ads to find the best-performing creative assets.

Links referenced in this episode:

• brillmedia.co
• brillmedia.co/creative-testing

Companies mentioned in this episode:

• Starbucks
• Brill Media
• Meta
• TikTok
• Twitter
• YouTube
• Google
• CapCut
• DaVinci Resolve
• Thrive

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Brett Deister dives into a chill convo with Paul, a realtor from Southeast Florida who's rockin' a YouTube channel with over 20,000 subscribers. They kick things off by exploring how Paul uses AI tools to up his game, making video creation smoother than a fresh cup of coffee. From crafting eye-catching thumbnails to balancing long-form content with snappy shorts, Paul spills the beans on how he keeps his audience engaged and coming back for more. He stresses the importance of consistency and finding your niche—because let's be real, nobody wants to watch a realtor in a suit when they could be vibing with a guy in flip-flops, right? As Paul shares his journey to attracting clients and generating ad revenue while staying true to himself, listeners get a front-row seat to the life-changing potential of a well-executed YouTube strategy.

Takeaways:

• Consistency is crucial for growing a YouTube channel, as Paul emphasizes that it took him a full year of regular uploads to start seeing significant engagement and leads.
• Paul highlights the importance of authenticity in his content, stating that being genuine resonates with viewers and leads to connections, which in turn generates business.
• Niche targeting can be a double-edged sword; while focusing on specific regional content helps attract serious buyers, broader topics can also draw in a wider audience and enhance visibility.
• Using AI tools for video creation can be helpful, but Paul prefers a more hands-on approach for thumbnails to maintain the unique style of his brand.
• Creating evergreen content is essential, as it allows videos to continuously attract views and leads over time, even if market conditions change.
• Engaging with the audience through community tabs and social media helps maintain viewer interest and fosters a loyal following, essential for long-term success.

Companies mentioned in this episode:

• Starbucks
• Mr. Beast
• Epidemic Sounds
• DaVinci Resolve
• Blackmagic Design