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Dental Marketing Secrets

Dental Marketing Secrets

Alyssa Ege

Dental Marketing Secrets is a podcast for anyone looking to create a thriving and successful dental practice by properly marketing your dental office. Whether you're just starting your dental practice, or you're looking for that next stage of growth, join us as we discuss what it takes to be competitive, attract new patients, and close big treatment plans. We interview amazing guests that have experience running successful practices, and we provide insight into what kind of marketing tactics work and what doesn’t. We discuss the latest and most cutting edge marketing strategies for dentists such as Facebook advertising, SEO, reviews, pay-per-click advertising, and social media marketing.
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Top 10 Dental Marketing Secrets Episodes

Goodpods has curated a list of the 10 best Dental Marketing Secrets episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Dental Marketing Secrets for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Dental Marketing Secrets episode by adding your comments to the episode page.

Dental Marketing Secrets - How to Use a Marketing Funnel to Scale Your Practice
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12/10/19 • 33 min

In this episode of Dental Marketing Secrets, we interviewed Paul Cassimus, Marketing Freelancer and Consultant. We reveal how to set up a marketing "funnel" to help promote your practice.

In today's episode we cover:

  • What is a marketing funnel?
  • What's the difference between a landing page and your website
  • Copywriting tips for successful marketing campaigns
  • The difference between Google Ads and Facebook Ads
  • What kind of content to share online
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On this episode of Dental Marketing Secrets, I interviewed Nathalia Porras from Nathalia Porras Digital Marketing.

She reveals the 4 most common mistakes that dental practices make in their marketing and how to ensure you don't make them too.

Here's what we covered: Why you should have a plan for your marketing before you jump in, what a "social media policy" is and why it's important, how to not get overwhelmed by all things marketing, why you should have your own photos over stock photography, how to allocate the right budget to marketing, what kind of ROI to expect with your marketing and how to measure that ROI.

Lots of juicy insight in this episode - enjoy!


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Dental Marketing Secrets - How to Attract Your Dream Patients with Dr. Inna Chern
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12/16/19 • 25 min

In this episode of Dental Marketing Secrets, we interviewed Dr. Inna Chern of New York General Dentistry. She reveals how she successfully stands out from the crowd in busy Manhattan.

In today's episode we cover:

  • What she's doing on Instagram to succeed (and why this is important)
  • How she attracts her ideal patients with her unique branding
  • Why it's important to be authentic on social media
  • Why you should figure out what you love before you start marketing
  • How to master work-life balance (especially as a momtrepreneur!)
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Dental Marketing Secrets - How to motivate your patients to take care of their oral health
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12/30/19 • 29 min

On this episode of Dental Marketing Secrets, we interviewed Dr. James Hyland of OraVital.

He provides some great tips for motivating your patients to take better care of their oral health, as well as internal marketing and sales tips.

Here’s what we covered:

  • How to get your patients motivated to care about their oral health
  • Interesting sales tip through your body language
  • How to use WIIFM ("what's in it for me") to increase treatment acceptance
  • The importance of hiring the right people and keeping them around
  • How to be a delegator
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Dental Marketing Secrets - Entrepreneurial Dentistry with Dr. Paul Goodman
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11/27/19 • 31 min

In this episode of Dental Marketing Secrets, we interviewed Dr. Paul Goodman, Founder of Dental Nachos. Dr. Goodman has been practicing dentistry for over 10 years and works with his brother in two locations in Mercer County, NJ. He's purchased three dental practices and shares his personal experience with retiring dentists in managing the expectations of their patients and team members during the transition process. He reveals how he's managed to cut through the noise with modern marketing techniques.

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Dental Marketing Secrets - Internal, Inexpensive Marketing with Dr. Leslie Pasco
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11/11/19 • 26 min

In this episode of Dental Marketing Secrets, guest Dr. Leslie Pasco, known as The Lifestyle Dentist, shares her strategies for internal and inexpensive marketing. We explore why kindness is the most powerful marketing strategy, all the different marketing strategies Dr. Leslie has implemented, plus how to get more referrals. Need marketing help? Visit https://sailawaymedia.com/ and get a free strategy session.

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Dental Marketing Secrets - 5 Steps to Increase Case Acceptance with Jeff Palmer
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10/27/19 • 59 min

In this episode of Dental Marketing Secrets, guest Jeff Palmer, the CEO of Case Acceptance Academy shares five steps to increase your case acceptance. We explore why it's more cost-effective to increase your case acceptance rate rather than invest more heavily into marketing, how to handle price objections, and why sales is all about the human connection.

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Dental Marketing Secrets - The Ultimate Patient Experience with Dr. David Moffet
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10/22/19 • 36 min

In this episode of Dental Marketing Secrets, our guest Dr. David Moffet reveals how to create the Ultimate Patient Experience and how he scaled his practice from one staff member and one chair to two locations. Moffet believes dentistry is a “people business” and in his presentations, he shares the inside scoop on the unique systems his practice (and those of his clients) have utilized for outstanding growth. Moffet is a dental practice coach and keynote speaker from Australia.

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Dental Marketing Secrets - How to Scale Your Practice With Dr. Shankar Iyer
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10/16/19 • 25 min

In this episode of Dental Marketing Secrets, we have Dr. Shankar Iyer on the show, internationally recognized prosthodontist and Past-President of the American Academy of Implant Dentistry. He emphasizes the importance of tackling one marketing avenue at a time and really giving it time and dedication. Once you’ve mastered that, move to the next one. We cover Dr. Iyer’s recommendations on how to successfully scale your practice, why it’s important to focus on ONE marketing avenue at a time and succeed at that rather than taking on too much, too fast, an easy method to get Google reviews from patients, how to handle price shoppers, and why proper training should come before marketing.

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Dental Marketing Secrets - How to Succeed as a Young Female Practice Owner
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06/22/20 • 26 min

On this episode of Dental Marketing Secrets, I interviewed Dr. Shelby Tesar of Aurora Dentist Office and Orthodontics.

Dr. Tesar has always dreamed of owning a practice. She shares with us how she successfully opened and grew a dental practice as a young female under the age of 30!

While there have been some hardships along the way (including a global pandemic), Dr. Tesar worked hard to keep things thriving.

She reveals how she handled keeping her practice open during COVID-19 and what marketing efforts have been most successful for her growth.

Here's what we discussed...

  • How she successfully opened up a dental practice
  • What it's been like to own practice as a female under the age of 30
  • Staffing challenges and how she's overcome them
  • How she's utilizing LinkedIn to grow her personal network and market herself
  • How she has developed a personal brand as a successful dentist
  • So much more!

Lots of great information in this episode! Let us know what you think in the comments below.

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FAQ

What is the most popular episode on Dental Marketing Secrets?

The episode title 'How Dr. Jessica Emery Attracts New Patients on Social Media' is the most popular.

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