Dental Marketing Secrets
Alyssa Ege
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How Dr. Jessica Emery Attracts New Patients on Social Media
Dental Marketing Secrets
01/14/20 • 32 min
Just when you thought you mastered Facebook... Instagram is all the rage. And now people are talking about something called Tik Tok?!
On this episode of Dental Marketing Secrets, guest Dr. Jessica Emery joins us to help us figure it all out!
We discussed what kind of content to post on social media, what marketing efforts have been more successful for Dr. Emery, how she brings in new patients using social media, and how she manages to successfully run 4 businesses.
01/14/20 • 32 min
How to Buy or Sell a Dental Practice with Ryan Kelly
Dental Marketing Secrets
01/09/20 • 18 min
In this episode of Dental Marketing Secrets, we chatted with Ryan Kelly from Practice Exchange. He revealed what you need to do before you buy or sell a dental practice.
Here's what we covered:
- What to look for when buying a dental practice
- How to make your practice sellable
- How the value of your practice is determined
- Plus... So much more!
01/09/20 • 18 min
How to motivate your patients to take care of their oral health
Dental Marketing Secrets
12/30/19 • 29 min
On this episode of Dental Marketing Secrets, we interviewed Dr. James Hyland of OraVital.
He provides some great tips for motivating your patients to take better care of their oral health, as well as internal marketing and sales tips.
Here’s what we covered:
- How to get your patients motivated to care about their oral health
- Interesting sales tip through your body language
- How to use WIIFM ("what's in it for me") to increase treatment acceptance
- The importance of hiring the right people and keeping them around
- How to be a delegator
12/30/19 • 29 min
How to Attract Your Dream Patients with Dr. Inna Chern
Dental Marketing Secrets
12/16/19 • 25 min
In this episode of Dental Marketing Secrets, we interviewed Dr. Inna Chern of New York General Dentistry. She reveals how she successfully stands out from the crowd in busy Manhattan.
In today's episode we cover:
- What she's doing on Instagram to succeed (and why this is important)
- How she attracts her ideal patients with her unique branding
- Why it's important to be authentic on social media
- Why you should figure out what you love before you start marketing
- How to master work-life balance (especially as a momtrepreneur!)
12/16/19 • 25 min
How to Use a Marketing Funnel to Scale Your Practice
Dental Marketing Secrets
12/10/19 • 33 min
In this episode of Dental Marketing Secrets, we interviewed Paul Cassimus, Marketing Freelancer and Consultant. We reveal how to set up a marketing "funnel" to help promote your practice.
In today's episode we cover:
- What is a marketing funnel?
- What's the difference between a landing page and your website
- Copywriting tips for successful marketing campaigns
- The difference between Google Ads and Facebook Ads
- What kind of content to share online
12/10/19 • 33 min
Entrepreneurial Dentistry with Dr. Paul Goodman
Dental Marketing Secrets
11/27/19 • 31 min
In this episode of Dental Marketing Secrets, we interviewed Dr. Paul Goodman, Founder of Dental Nachos. Dr. Goodman has been practicing dentistry for over 10 years and works with his brother in two locations in Mercer County, NJ. He's purchased three dental practices and shares his personal experience with retiring dentists in managing the expectations of their patients and team members during the transition process. He reveals how he's managed to cut through the noise with modern marketing techniques.
11/27/19 • 31 min
Dr. Liu's Secrets to 9 Successful Practice Locations
Dental Marketing Secrets
11/17/19 • 20 min
In this episode of Dental Marketing Secrets, we interviewed Dr. Noel Liu, Founder of Secure Dental. He reveals how he successfully expanded to 9 locations.
In today's episode we cover:
- How to treat your marketing as an investment
- How long to give your marketing time to work
- What marketing channels have been most effective for Dr. Liu
- How to provide value WITHOUT discounting your services
- How Dr. Liu successfully expanded to 9 locations
11/17/19 • 20 min
Internal, Inexpensive Marketing with Dr. Leslie Pasco
Dental Marketing Secrets
11/11/19 • 26 min
In this episode of Dental Marketing Secrets, guest Dr. Leslie Pasco, known as The Lifestyle Dentist, shares her strategies for internal and inexpensive marketing. We explore why kindness is the most powerful marketing strategy, all the different marketing strategies Dr. Leslie has implemented, plus how to get more referrals. Need marketing help? Visit https://sailawaymedia.com/ and get a free strategy session.
11/11/19 • 26 min
5 Steps to Increase Case Acceptance with Jeff Palmer
Dental Marketing Secrets
10/27/19 • 59 min
In this episode of Dental Marketing Secrets, guest Jeff Palmer, the CEO of Case Acceptance Academy shares five steps to increase your case acceptance. We explore why it's more cost-effective to increase your case acceptance rate rather than invest more heavily into marketing, how to handle price objections, and why sales is all about the human connection.
10/27/19 • 59 min
The 4 Most Common Mistakes Dental Practices Make In Their Marketing
Dental Marketing Secrets
01/27/20 • 18 min
On this episode of Dental Marketing Secrets, I interviewed Nathalia Porras from Nathalia Porras Digital Marketing.
She reveals the 4 most common mistakes that dental practices make in their marketing and how to ensure you don't make them too.
Here's what we covered: Why you should have a plan for your marketing before you jump in, what a "social media policy" is and why it's important, how to not get overwhelmed by all things marketing, why you should have your own photos over stock photography, how to allocate the right budget to marketing, what kind of ROI to expect with your marketing and how to measure that ROI.
Lots of juicy insight in this episode - enjoy!
01/27/20 • 18 min
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FAQ
What is the most popular episode on Dental Marketing Secrets?
The episode title 'How Dr. Jessica Emery Attracts New Patients on Social Media' is the most popular.
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