Entrepreneurial Dentistry with Dr. Paul Goodman
11/27/19 • 31 min
In this episode of Dental Marketing Secrets, we interviewed Dr. Paul Goodman, Founder of Dental Nachos. Dr. Goodman has been practicing dentistry for over 10 years and works with his brother in two locations in Mercer County, NJ. He's purchased three dental practices and shares his personal experience with retiring dentists in managing the expectations of their patients and team members during the transition process. He reveals how he's managed to cut through the noise with modern marketing techniques.
In this episode of Dental Marketing Secrets, we interviewed Dr. Paul Goodman, Founder of Dental Nachos. Dr. Goodman has been practicing dentistry for over 10 years and works with his brother in two locations in Mercer County, NJ. He's purchased three dental practices and shares his personal experience with retiring dentists in managing the expectations of their patients and team members during the transition process. He reveals how he's managed to cut through the noise with modern marketing techniques.
Previous Episode
Dr. Liu's Secrets to 9 Successful Practice Locations
In this episode of Dental Marketing Secrets, we interviewed Dr. Noel Liu, Founder of Secure Dental. He reveals how he successfully expanded to 9 locations.
In today's episode we cover:
- How to treat your marketing as an investment
- How long to give your marketing time to work
- What marketing channels have been most effective for Dr. Liu
- How to provide value WITHOUT discounting your services
- How Dr. Liu successfully expanded to 9 locations
Next Episode
How to Use a Marketing Funnel to Scale Your Practice
In this episode of Dental Marketing Secrets, we interviewed Paul Cassimus, Marketing Freelancer and Consultant. We reveal how to set up a marketing "funnel" to help promote your practice.
In today's episode we cover:
- What is a marketing funnel?
- What's the difference between a landing page and your website
- Copywriting tips for successful marketing campaigns
- The difference between Google Ads and Facebook Ads
- What kind of content to share online
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