#229: Natasha Willis – $70M from automated Instagram DMs

Natasha Willis is the woman behind the conversational marketing agency School of Bots, which has generated over $70,000,000 for clients like Tori Dunlap, Jenna Kutcher, and even Facebook.

In this episode, Natasha reveals how you can use automated direct messages to grow your email list, how to generate more revenue, and her secrets on how to increase your organic reach on Instagram.

@natashatwillis → message “JAY”

Full transcript and show notes

Natasha's Website / Twitter / Instagram / YouTube / LinkedIn

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TIMESTAMPS

(00:00) The Chatbot Queen

(01:04) What is Conversational Marketing

(02:28) Conversational Marketing Platforms

(04:40) Understanding the Customer Journey

(10:22) DM Automation Tools

(14:20) Can You Tell it’s Not a Real Person?

(18:33) What To Do Before You Get Started

(24:14) Does Follower Count Matter?

(25:41) Inflated Follower Counts

(30:41) The 3 Types of Instagram Posts to Grow

(35:34) $400K in 4 Months Strategy

(43:29) Simplify to Amplify

(45:43) Use Cases for DM Automation

(49:28) Using Instagram Stories

(53:47) What You Do Next

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RECOMMENDED NEXT EPISODE

→ #88: Tori Dunlap – Building an audience of millions on TikTok with Her First $100K

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