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Creator Science

Creator Science

Jay Clouse

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1 Creator

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1 Creator

Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.
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Top 10 Creator Science Episodes

Goodpods has curated a list of the 10 best Creator Science episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Creator Science for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Creator Science episode by adding your comments to the episode page.

Andrew Warner is the founder of Mixergy and host of the Startup Stories Podcast by Mixergy, where he uncovers the secrets of the world’s best founders. Over the course of 2,000+ episodes, Andrew has interviewed everyone from Barbara Corcoran, to Gary Vee, to the founders of Airbnb.

He's also the author of Stop Asking Questions: How to Lead High-Impact Interviews And Learn Anything from Anyone.

After building two startups of his own—one successful and one failed—Andrew started Mixergy as a way to learn from other entrepreneurs. Today, Mixergy is a place where successful people teach ambitious upstarts through interviews, courses, masterclasses, and events.

So in this episode, we talk about why Andrew became fascinated with learning from others, feeling starstruck as an interviewer, small ways YOU can become a better conversationalist, and how his persistence has helped him through the challenges of building a podcast and writing this book.

Learn more about Mixergy

Order Stop Asking Questions

Follow Andrew on Twitter

Full transcript and show notes

***

RECOMMENDED NEXT EPISODE

#143: Guy Raz

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

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2 Listeners

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Natasha Willis is the woman behind the conversational marketing agency School of Bots, which has generated over $70,000,000 for clients like Tori Dunlap, Jenna Kutcher, and even Facebook.

In this episode, Natasha reveals how you can use automated direct messages to grow your email list, how to generate more revenue, and her secrets on how to increase your organic reach on Instagram.

@natashatwillis → message “JAY”

Full transcript and show notes

Natasha's Website / Twitter / Instagram / YouTube / LinkedIn

***

TIMESTAMPS

(00:00) The Chatbot Queen

(01:04) What is Conversational Marketing

(02:28) Conversational Marketing Platforms

(04:40) Understanding the Customer Journey

(10:22) DM Automation Tools

(14:20) Can You Tell it’s Not a Real Person?

(18:33) What To Do Before You Get Started

(24:14) Does Follower Count Matter?

(25:41) Inflated Follower Counts

(30:41) The 3 Types of Instagram Posts to Grow

(35:34) $400K in 4 Months Strategy

(43:29) Simplify to Amplify

(45:43) Use Cases for DM Automation

(49:28) Using Instagram Stories

(53:47) What You Do Next

***

RECOMMENDED NEXT EPISODE

#88: Tori Dunlap – Building an audience of millions on TikTok with Her First $100K

***

ASK CREATOR SCIENCE

Submit your question here

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

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In this episode, I'm recording for the first time in the brand-new Creator Science home studio. Kevin Shen's team came out and visited the house, put the finishing touches on setting up the studio and it is glorious. I'm so excited to have this just steps away every moment of the day to come down here and record. I feel like this is going to be truly life and business-changing.

So, I thought this would be a great opportunity to do another listener Q&A episode. I've been asking for questions this morning on social media and in email, and I will be answering them here in this episode.

Full transcript and show notes

***

RECOMMENDED NEXT EPISODE

#227: Are memberships still viable in 2025? Creators vs. AI, creator economy pyramid schemes, and more [Ask Creator Science]

***

ASK CREATOR SCIENCE

Submit your question here

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

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2 Listeners

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Jordan Harbinger is a Wall Street lawyer turned podcast interviewer with an approachable style and knack for securing high-profile guests.

His show, The Jordan Harbinger Show was selected as part of Apple’s “Best of 2018.” And today, the Jordan Harbinger Show generates more than 6 million downloads per month.

In this episode, we talk about building strong relationships, effective sales strategies that people actually appreciate, being a great podcast host, and ALL of it really comes down to relationships.

Learn more about Jordan Harbinger

Subscribe to the Jordan Harbinger Show

Join the Creative Companion Club

Subscribe to Creative Companion

Follow Jay on Twitter / Instagram/ TikTok

Check out our curated Playlists

Full transcript and show notes

***

RECOMMENDED NEXT EPISODE

#138: Chris Williamson

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

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Creator Science - #247: How you can plan for growth in 2025
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03/18/25 • 58 min

We are almost a quarter through 2025. This is a good time to look against your goals for the year, take stock, and say, how are things tracking a quarter through the year? Do I need to refocus, redirect, and reallocate to hit these goals I set earlier in the year? Or, in some cases, maybe your goals have changed.

I typically judge the health of my business on revenue and profitability. And for a little behind-the-scenes, I'm taking some big bets in the business this year and investing a lot of dollars into those bets.

As I look at this new future where we're investing more in video and we're investing in audience growth and better content, I am asking myself, how do I increase revenue in 2025? And maybe you are asking yourself the same thing. So, in this episode, I'm going to talk about my plan for increasing revenue in 2025, give you some specific examples of how I'm thinking about that in my business, and maybe that will inspire you a little bit, too.

Full transcript and show notes

***

RECOMMENDED NEXT EPISODE

#177: Chris Hutchins – A master of podcast growth and building relationships.

***

ASK CREATOR SCIENCE

Submit your question here

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

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WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Dr. K is a Harvard psychiatrist behind the YouTube channel HealthyGamerGG, where he makes videos to help you improve your mental health and your content.

Over the past couple of years, Dr. K has gained over 2 million subscribers and done around 315,000,000 views.

In this episode, you'll learn:

  • How to improve your relationship with feedback
  • How to actually deal with burnout
  • Why you're wrong to focus on performance
  • How to just be an overall healthier creator

Full transcript and show notes

Dr. K's Website / LinkenIn / YouTube / Twitter / Creator Coaching / Instagram

***

TIMESTAMPS

(00:00) Meet the YouTuber’s Therapist

(01:37) Why YouTubers Struggle with Mental Health

(06:27) How to Improve Your Relationship with Feedback

(10:40) Effects of Burnout You Might Not Know

(15:34) How to Cure Burnout

(25:28) Ego vs Confidence

(31:25) You Can’t Ensure Anything

(35:28) Expectation Leads to Suffering

(37:37) Why Focusing on Performance is Bad

(43:57) Dr K’s Content Philosophy

(46:48) The Healthy Way to Make Content

(53:08) Dr. K’s Hot Take on Ads + CTAs

***

RECOMMENDED NEXT EPISODE

#114: Kat Norton

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

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1 Listener

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Valerie Feghali is a member of our membership community, The Lab. She impressed me immediately – and during my paternity leave, she hosted a workshop inside The Lab about how she’s used paid ads to grow her business. Namely, she used paid ads to convert to paying customers for a low-priced membership, generating enough revenue to cover the ad spend while also growing her email list.

Her story gets even more incredible because just a few years ago, she was a wellness coach serving clients 1:1. But she quickly transitioned from being a wellness coach to empowering *other* wellness coaches with all of the tools and resources she had built for her own service business.

She then went a step further by turning those resources into a custom-built web app that she sells as a monthly subscription. And her retention is through the roof. Valerie has a fantastic story, and you’ll hear how she made these transitions, how she thinks about paid ads, and what it took to build her software.

Full transcript and show notes

Valerie's Website / Instagram / Facebook / LinkedIn

***

RECOMMENDED NEXT EPISODE

#221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year

***

ASK CREATOR SCIENCE

Submit your question here

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

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1 Listener

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share episode

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Jamie Rawsthorne is formerly half of the Zac and Jay show and is a current Youtube advisor to clients like Codie Sanchez and Morning Brew.

In 2018, Zac and Jay posted "We Entered the World’s Strangest Sport," a video where they take part in the age-old Welsh tradition of bog snorkeling. That video was the catalyst for the channel's explosion, becoming one of the fastest-growing channels on YouTube.

Jamie helped grow the Zac and Jay show to 900,000 subscribers...and then he left.

So in this episode, you’ll learn

  • What’s working on YouTube today
  • Where YouTube is headed
  • How YouTubers can monetize their channel
  • And how to steal ideas for your own channel

Full transcript and show notes

Follow Jamie on Twitter / Website

***

TIMESTAMPS

00:00 - Steal Like a YouTuber

01:46 - How YouTube Has Changed Since 2018

04:11 - Does the Algorithm Hurt Innovation?

07:31 - How to Steal Videos Ethically

09:50 - How to Evaluate Video Performance

11:15 - Don’t Overthink Thumbnails

14:05 - Is YouTube TOO Optimized?

14:56 - Our Lovely Sponsor Uscreen

16:23 - Entertainment YouTube VS Education YouTube

17:43 - The Truth About YouTube Podcasts

19:46 - Monetization and Your Relationship with Your Audience

23:52 - All YouTubers NEED an Email List

27:05 - Dealing With Burnout

***

RECOMMENDED NEXT EPISODE

#159: Nuseir Yassin

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

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1 Listener

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share episode

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FAQ

How many episodes does Creator Science have?

Creator Science currently has 299 episodes available.

What topics does Creator Science cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Creator Science?

The episode title '#76: Andrew Warner – How to be a better conversationalist with the host of 2,000+ interviews' is the most popular.

What is the average episode length on Creator Science?

The average episode length on Creator Science is 52 minutes.

How often are episodes of Creator Science released?

Episodes of Creator Science are typically released every 7 days.

When was the first episode of Creator Science?

The first episode of Creator Science was released on Mar 10, 2020.

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