#150: Jamie Rawsthorne – How to steal an idea (and get millions of views)

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Jamie Rawsthorne is formerly half of the Zac and Jay show and is a current Youtube advisor to clients like Codie Sanchez and Morning Brew.

In 2018, Zac and Jay posted "We Entered the World’s Strangest Sport," a video where they take part in the age-old Welsh tradition of bog snorkeling. That video was the catalyst for the channel's explosion, becoming one of the fastest-growing channels on YouTube.

Jamie helped grow the Zac and Jay show to 900,000 subscribers...and then he left.

So in this episode, you’ll learn

• What’s working on YouTube today
• Where YouTube is headed
• How YouTubers can monetize their channel
• And how to steal ideas for your own channel

Full transcript and show notes

Follow Jamie on Twitter / Website

***

TIMESTAMPS

00:00 - Steal Like a YouTuber

01:46 - How YouTube Has Changed Since 2018

04:11 - Does the Algorithm Hurt Innovation?

07:31 - How to Steal Videos Ethically

09:50 - How to Evaluate Video Performance

11:15 - Don’t Overthink Thumbnails

14:05 - Is YouTube TOO Optimized?

14:56 - Our Lovely Sponsor Uscreen

16:23 - Entertainment YouTube VS Education YouTube

17:43 - The Truth About YouTube Podcasts

19:46 - Monetization and Your Relationship with Your Audience

23:52 - All YouTubers NEED an Email List

27:05 - Dealing With Burnout

***

RECOMMENDED NEXT EPISODE

→ #159: Nuseir Yassin

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer

***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify