THIS or THAT? Five choices to make in your marketing and messaging

09/12/23 • 36 min

Seems nowadays everyone’s got an opinion.

Some say do this.
Others say do that.
If you spend any time online or on social media, you'll see a lot of definite lines drawn in the sand, all of which say polar opposite things you "should" be doing.

It can be confusing when it comes to choosing THIS or THAT in various aspects of our businesses, marketing, and messaging. So, how do you make sense of all the noise and figure out what THIS or THAT is right for YOU?
THIS episode will help you do exactly THAT.

I'll get into:

Defining a niche vs. not
Planning your content or letting it RIP!
Crafting an elevator pitch, or speaking off the cuff
Short content vs. long content
Throwaway / garbage content or fine-tuned?

BIG thanks to this week's episode idea-generators:
Tim Shank, Melissa Snow, Jessica Terzakis, Lior Sadeh, Krista Hernandez, and Ariana Refsdal
MASSIVE thanks to our sharers of the week: Lisa Zawrotny of the Positively Living Podcast and Doug Sandler of the Nice Guys on Business Podcast
Resources and Links Mentioned:

The Marketing Momentum Lab - Starts Monday, September 25th 2023
Content with Character Episode Which Social Media Platform is Right For Your Business?
Content with Character Episode Three Reasons Your Social Media Might Not Be "Working" (and what to do about it!)
Content with Character Episode How to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!)
Simone Seol - Garbage Post Challenge

About the Host (Contact Me!)
Hello! I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I’m a question-asker, New Hampshire lover (except in the winter), wife, dog mom, auntie, friend, sister, cousin, sister-in-law, and word game nerd.... I’m sure there are more labels, but we'll stop there. I’m on a mission to be more ME and show you how to be more YOU in your marketing and messaging.
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

Text Emily!

Seems nowadays everyone’s got an opinion.

I'll get into:

Defining a niche vs. not
Planning your content or letting it RIP!
Crafting an elevator pitch, or speaking off the cuff
Short content vs. long content
Throwaway / garbage content or fine-tuned?

The Marketing Momentum Lab - Starts Monday, September 25th 2023
Content with Character Episode Which Social Media Platform is Right For Your Business?
Content with Character Episode Three Reasons Your Social Media Might Not Be "Working" (and what to do about it!)
Content with Character Episode How to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!)
Simone Seol - Garbage Post Challenge

Previous Episode

How to Get Other People to Talk About YOU!

Text Emily!

We're wrapping up our writing and talking about ourselves series with a fun one! How to get your clients, customers, listeners, your people to talk about YOU!

If you’re a regular listener, you know that I regularly read listener reviews here on the show.

I ask you almost every single week for a review once during the episode and once again at the end of the episode. This isn't because I think I’m so wildly amazing podcaster with the best podcast out there on content creation, and not so I can grow my ego or boost my self-confidence, I ask because I have a mission to help as many people with this content as possible, and as many people with visibility, marketing, messaging. And getting your reviews helps ME reach more people so they too can get their voices heard!

If I had to guess... that’s what you want too!

You want to help as many people as possible with how YOU help them.

That’s one of the many reasons we need to ask people to rave about us, help us spread the word, and share how we help others.
In this episode:

When does talking about yourself become bragging about yourself?
Why ask people for reviews and recommendations
Where reviews and recommendations can come from
Questions you can ask to make the process simple (and repeatable)
How to use the reviews and testimonials
Why social proof matters
And more!

Links Mentioned:
2023 FALL MARKETING MOMENTUM LAB is closed. Please join us next time!
Complete Show Notes for this Episode
Join my email list!
About the Host:
Emily Aborn is a Content Copywriter for women entrepreneurs, Podcast Host of Content with Character and She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries in their marketing and loves helping businesses increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

Next Episode

Make Time Your Friend (instead of just managing it)!

Text Emily!

There are tons of tips and tricks out there on time management.
A lot of it is really helpful, and a lot of it works. And, sometimes despite our best efforts, we can’t get it to stick. I think it goes a layer deeper than that and in this episode, we’re going to talk about some time befriendment strategies for you to try for yourself! So you can stop MANAGING your time and be it’s best buddy instead.
Your time matters and this episode will walk you through some tangible examples, practical advice, and actionable tips to start becoming best friends with what might now be your archnemesis: TIME.
In the episode:

What does it mean to be friends with your time?
What does it look like when we're simply managing our time?
How to review all your time commitments and evaluate them with clarity
Where to put everything you have to do!
How to start thinking about your future self NOW and draw a line in the sand
And more!

Designing the life you want to live tomorrow starts today!
Links and Resources Mentioned:
Brainz Magazine Article: Don't Manage Your Time - Befriend It!
JoAnn Krall's Blog on How to Choose a Project Management Software
Lisa Zawrotny's Positively Living Podcast - Episode on Multipassionates HERE
Content with Character Episode: Four Questions to Ask When Taking on a New Project
The Marketing Momentum Lab - kicks off Monday, September 25th!
About the Host (Contact Me!)
Welcome to Content with Character!
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast