Content with Character

Emily Aborn

1 Creator

Feeling overwhelmed by all the content and marketing advice out there?
Want to run and hide (or melt) the second you think about what you "should" be doing on social media?
Content with Character will guide you to take action, think outside the box, and experiment with some unconventional marketing approaches. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond!
Time to redefine "marketing" with Small Business Copywriter and Content Marketing Consultant, Emily Aborn.

She'll keep you laughing and learning as you create and grow with more inspiration and ease.

#15 in the Top 100 blogging All time chart

...more

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Top 10 Content with Character Episodes

Goodpods has curated a list of the 10 best Content with Character episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Content with Character for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Content with Character episode by adding your comments to the episode page.

Give Me a Break! What to Consider Before You Start Planning for 2024

Content with Character

11/14/23 • 32 min

Text Emily!

Personally, I'm craving some sort of in-between zone right now. A space where it’s not 2023 anymore but it’s also not 2024 yet. Neither here, nor there.

In this episode, I share with you about the magical gift I want us to consider giving ourselves in these final weeks of this year and that is... a pause between reflecting and planning.

Somewhere in between the taking stock and the planning, there needs to be a little bit of a nothing. Somewhere for all the creative ideas to bubble up without you planning them all and plotting your course in stone just yet. Somewhere for intention to really spark and then burn into a raging fire inside you, so you have a place to keep coming back to that’s solid inside you when you look at whether or not something is a yes or a no.
That place is what we’re going to talk about today. A pause, a breathe, a break. Call it whatever you want.

You don't have to go out with a bang and CRUSH your goals before NY
Five ideas for slowing down if you're like me and can't shut your business down for the last bit of the year
Questions to ask yourself (and your business) as you sit back and pause
And more

Resources Mentioned
Quote: “The price we pay for our errors is higher than the benefits we gain from our successes. So be careful of rushing headlong into maximalist action, convinced of your own righteousness. Be incremental and patient and steady.” - Matt Gaetz
Mahdi Woodard Instagram Post
Taking Inventory Episode

Journaling Questions:
What do I really want to create?
Dear business, how do you want me to share?
Who do you want to connect with?
Work with?
What do you really want to do?
How do you best like to organize your time? Structure your weeks?
What season are you in? Ramping up? Growing? Planting Seeds? Nourishing? Cutting back? Pivoting entirely?
What does success abundance and a joyful business you’re proud of look like for you?

Connect with me, Emily Aborn Content Copywriter
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

1 Listener

How to Know if it's Time to Let it Go

Content with Character

07/23/24 • 33 min

Text Emily!

What do you do when you run out of steam?

When you’ve tried and tried and tried to make something work, you’ve given it consistency, a considerable amount of time, energy, and effort, and it’s just NOT sticking!?

What do you do when you’re just ready to move on, end an era, and let something GO?

In this episode, we’re going to discuss exactly that! We often get excited and discuss new ideas, starting things, what’s next, what’s next, but we don’t always talk about the things we leave behind, the things we burn down along the way.

So, buckle ye' olde seatbelt, THAT’s where we’re headed in this episode!

In this episode:

How the cycles of life inspire us to let go
What era are you in?
How do you know it's time to let something go?
What are some ways to reinvigorate the steam?
Things to try before you burn it down
ROI isn't always financial
3 Rituals for letting go
And more!

Resources Mentioned:
Aviva Romm's On Health Episode with Herbalist, Olivia Amitrano, "Seeing Life Through an Herbalist's Lens"
She Built This Episode on Ending an Era (airs 7/24)
Questions for You to Consider:

Time - have you given it enough time, attention, and energy? Have you been consistent with your efforts with it?
Do you simply need to do it differently and mix it up?
Do you need professional help? A consultant? An additional set of ideas and eyeballs? Who can you bring in to help?
Do you have unrealistic expectations and goals? Did you expect something to go a different way but it wasssss, admittedly, a little far-fetched? Was it even YOUR vision to begin with? What did you WANT this thing to do for you when you started it? Is it still doing that? Was it ever?
Pausing - How does a break feel? Do you just need a break or a slow down to find energy and creativity and make space for it to breathe?
Do you need to change something ELSE in your life to open up time, space, or energy? Are you focusing on the wrong thing as the problem, and ignoring the real problem?
Is it aligned with your current direction - your current ERA? Are this and you going in the same direction? Growing together or growing apart?

About Me | Let's Connect
Leave A Voicemail!
I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.
Let's Connect!
[email protected]
Website
Facebook
Instagram
LinkedIn

1 Listener

1 Comment

Four Hidden Benefits of Creating Content

Content with Character

11/07/23 • 27 min

Text Emily!

Creating content with "character" is what this podcast is all about. Not simply creating more just for the sake of more, or because you feel like you should be, but coming from a place of depth, intention, and a desire to spark more goodness in the world.

In this episode, we’re talking about why to create content in the first place and the four hidden benefits to YOU to the creator when you do!
Discover how your content gives back to those experiencing it and to you in this episode.
Topics covered:

What is content?
How to consider why you create content in the first place
Your content can change someone else's life
9 Things your content can do for others
Four hidden benefits for you, the content creator
And more!

Resources mentioned in this episode:

Content with Character Episode: Speaking and Podcasting for Increased Visibility
She Built This podcast Bonus episode with Speaking Tips
Blog: Creating Connection through Speaking and Podcasting
Simone Seol's Instagram post referenced
Quotes:
“I write entirely to find out what I'm thinking, what I'm looking at, what I see, and what it means. What I want and what I fear.” - Joan Didion
"Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved." - Helen Keller
"Art is about the maker." - Rick Rubin
About Me, Podcast Host and Content Copywriter Emily Aborn
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

Taking Inventory

Content with Character

09/26/23 • 40 min

Text Emily!

My goal for my life is a successful, kind, simple existence that I feel proud of. One that isn't complex or complicated or confusing. From relationships to business, I'm looking for things I look forward to waking up to each and every day! For me, that's the definition of success.

The way to start achieving that, I believe, is to let go of all the things that are getting in the way.

Yet, despite my best intentions, I complicate, confuse, and get stuck in situations that I know aren’t right for me. Mismatched situations, "yes's" when I should've said "no".

I want this for you too when it comes to your marketing and visibility efforts. I want you to feel SO excited and good and passionate about what you’re doing and how you’re sharing it. So that marketing, visibility, and content creation go from loathsome to FUN! Because you’re just sharing in a way that feels good and what you’re excited about.

This episode is all about how to start working towards that as we take inventory of everything we have happening visibility-wise and go through it with a fine-tooth comb.
In this episode, I talk about Taking Inventory as it relates to your marketing as we dive into:

How and why to set time aside to review your visibility and content
How to think about your marketing efforts vs. your content creation
How to take stock of everywhere you're visible
How to realistically (and honestly) evaluate what went well and why, and what didn't!
How to provide more resounding "yes's" and clear "no's" in the future

Links Mentioned:
How to Hold a Collaborative CEO Day for Greater Success with Emily Aborn
How to Grow Your Business Faster with a CEO Day
She Built This Episode Host Swap with Kim Dawson
Emily Aborn's Strategy Sessions
👉🏻 TAKING INVENTORY CHECKLIST
About the Host:
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

Make Time Your Friend (instead of just managing it)!

Content with Character

09/19/23 • 44 min

Text Emily!

There are tons of tips and tricks out there on time management.
A lot of it is really helpful, and a lot of it works. And, sometimes despite our best efforts, we can’t get it to stick. I think it goes a layer deeper than that and in this episode, we’re going to talk about some time befriendment strategies for you to try for yourself! So you can stop MANAGING your time and be it’s best buddy instead.
Your time matters and this episode will walk you through some tangible examples, practical advice, and actionable tips to start becoming best friends with what might now be your archnemesis: TIME.
In the episode:

What does it mean to be friends with your time?
What does it look like when we're simply managing our time?
How to review all your time commitments and evaluate them with clarity
Where to put everything you have to do!
How to start thinking about your future self NOW and draw a line in the sand
And more!

Designing the life you want to live tomorrow starts today!
Links and Resources Mentioned:
Brainz Magazine Article: Don't Manage Your Time - Befriend It!
JoAnn Krall's Blog on How to Choose a Project Management Software
Lisa Zawrotny's Positively Living Podcast - Episode on Multipassionates HERE
Content with Character Episode: Four Questions to Ask When Taking on a New Project
The Marketing Momentum Lab - kicks off Monday, September 25th!
About the Host (Contact Me!)
Welcome to Content with Character!
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

The Ever-Relevant Origin Story: Telling the Story of "I"

Content with Character

07/09/24 • 37 min

Text Emily!

Leave Me a Voicemail

What's the story behind your "I"? Where you came from, how it all began, and why you do what you're doing today?
You may not have some reality-bending origin story.
Even if you didn't find your life's purpose while narrowly dodging your demise, your origin story is no less exciting and no less relevant!
In this episode, we get into how to write and tell your beautiful, multifaceted origin story and apply it to just about anything you're sharing!

What's an Origin Story?
What are some recognizable examples of Origin Stories?
6 Reasons telling your Origin Story is important
6 Questions to ask yourself when creating your Origin Story
Where to share your Origin Story
5 Tips to help your Origin Stories shine!
What to share if you haven't "arrived" yet?

Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES with questions to get you started!
People-Pleasing Episode from June 18th
Bio Builder Freebie
Bio Builder Service
Strategy Session
For the Health of It Podcast by Jenny Bruck of Spinal Corrective Center
About Me:

I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.
Let's Connect!
Leave a Voicemail!
[email protected]
Website
Facebook
Instagram
LinkedIn

What's Content Marketing Actually? And Why it Matters So Darn Much!

Content with Character

05/16/23 • 22 min

Text Emily!

What's content marketing really?
Content Marketing is using the content you generate strategically to attract new customers and clients, and keeps you TOP of mind.

In this episode, we get into what on earth content really means, what content marketing is, whether or not every business needs it, and how it might not be what you think or always thought.
We hear the word entrepreneurial buzzwords, like content, a lot, and half the time we don't even really know what they mean. Then we overthink them as these huge concepts or foreign territory and end up getting stuck.
This podcast will answer:

What's content marketing?
What's the difference between content and copy?
What's the same between content and copy?
Do you need both content and copy in your business?
How can you reframe thinking about content marketing so you can get off the overthinking hamster wheel
And more!

About the Podcast and Host, Emily Aborn:
The Content with Character podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world.

I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration.

I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE.

Connect with Me Online:
Website: www.emilyaborn.com
Email: [email protected]
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
FREE She Built This Community: www.facebook.com/groups/shebuiltthis
She Built This podcast: emilyaborn.com/she-built-this-podcast/
If you loved this episode, I welcome you to share your thoughts and aha’s with me at [email protected] AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”.

How Dandelions Can Inspire Your Marketing: An Easy Content Framework

Content with Character

05/30/23 • 32 min

Text Emily!

In this episode, I talk about Dandelions and what they have to do with your marketing.
We're actually going to get a little bit into gardening too, but we’re going to start with Dandelions. My logo for my business (designed by Lindsay Taylor Brand Designer of Taylored Image) is a dandelion.
Dandelions have a lot of whimsical memories and meanings for me personally and we can channel their energy, as it relates to our marketing, messaging, and our business' impact spreading far and wide!
Dandelions, like wildfire, are representative of how our unique voices and messages can SPREAD and flourish!

This easy content framework will help you create a simple plan and help prevent you from making one of the biggest mistakes I see when it comes to people’s content.

I get into:

Why we should have a little more R-E-S-P-E-C-T when it comes to Dandelions as a flower
A simple content strategy that will help your content garden flourish
How to consider your foundational content
How to consider your helpful content
How to consider your personal and inspirational content
How to consider your promotional content
Giving clear calls to action in a way that's uniquely YOU
A reminder of why we need to share promotional content
A mistake I see many entrepreneurs make with their content and its impact
A month's worth of content ideas
And an easy action step to get you started

What Does it Mean to Show Up?

Content with Character

07/18/23 • 31 min

Text Emily!

Visibility! It's what this podcast is all about, it's about being seen, seeing YOURSELF, showing up, and it’s a gift... AND it’s not without its challenges.
What you do in your business visibility-wise is an ongoing process and evolution. How you choose to show up and get your message out there, be seen, and create a connection is a constant work in progress.
I think you learn a lot about your business and propel yourself forward as an entrepreneur AND I think you learn a lot about yourself (and others) and grow as a human and individual when you decide to get visible and show up.

Over the past seven years, I’ve experimented in my own business in so many ways with visibility and connecting with others and lived to tell about it. In this episode, I'm sharing five lessons learned along the way and a hefty dose of inspiration for your own visibility journey:

What showing up and visibility means to me
Visibility takes time and experimentation
You surprise yourself (and others surprise you) when you decide to get visible
Visibility is a two-way street
You'll have some hits and misses
When you decide to get visible... you're more visible.

REVIEW CONTEST DETAILS:
Write Content with Character a loving review on Apple Podcasts by Tuesday, August 1st 2023 and be entered to win a hand-selected, creativity-sparking GIFT from my heart to yours! I'll snail mail you something to thank you for being YOU :)
About Me, Your Host Emily Aborn

Content copywriter who helps women entrepreneurs bring their messages to LIFE on their websites and blogs!
Podcast host of Content with Character and She Built This
Community Leader/Founder of She Built This
Dogmom, wife, auntie, sister, daughter, friend, and the tall one in the back of every photo!
Summer-loving, sock-obsessed lady living in the backwoods of New Hampshire!

Website: www.emilyaborn.com

Email: [email protected]

Instagram: www.instagram.com/emilyaborn

LinkedIn: www.linkedin.com/in/emilyaborn

She Built This podcast

THIS or THAT? Five choices to make in your marketing and messaging

Content with Character

09/12/23 • 36 min

Text Emily!

Seems nowadays everyone’s got an opinion.

Some say do this.
Others say do that.
If you spend any time online or on social media, you'll see a lot of definite lines drawn in the sand, all of which say polar opposite things you "should" be doing.

It can be confusing when it comes to choosing THIS or THAT in various aspects of our businesses, marketing, and messaging. So, how do you make sense of all the noise and figure out what THIS or THAT is right for YOU?
THIS episode will help you do exactly THAT.

I'll get into:

Defining a niche vs. not
Planning your content or letting it RIP!
Crafting an elevator pitch, or speaking off the cuff
Short content vs. long content
Throwaway / garbage content or fine-tuned?

BIG thanks to this week's episode idea-generators:
Tim Shank, Melissa Snow, Jessica Terzakis, Lior Sadeh, Krista Hernandez, and Ariana Refsdal
MASSIVE thanks to our sharers of the week: Lisa Zawrotny of the Positively Living Podcast and Doug Sandler of the Nice Guys on Business Podcast
Resources and Links Mentioned:

The Marketing Momentum Lab - Starts Monday, September 25th 2023
Content with Character Episode Which Social Media Platform is Right For Your Business?
Content with Character Episode Three Reasons Your Social Media Might Not Be "Working" (and what to do about it!)
Content with Character Episode How to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!)
Simone Seol - Garbage Post Challenge

About the Host (Contact Me!)
Hello! I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I’m a question-asker, New Hampshire lover (except in the winter), wife, dog mom, auntie, friend, sister, cousin, sister-in-law, and word game nerd.... I’m sure there are more labels, but we'll stop there. I’m on a mission to be more ME and show you how to be more YOU in your marketing and messaging.
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

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FAQ

How many episodes does Content with Character have?

Content with Character currently has 104 episodes available.

What topics does Content with Character cover?

The podcast is about Marketing, Content Marketing, Entrepreneurship, Podcasting, Storytelling, Podcasts, Business, Blogging, Copywriting and Copywriter.

What is the most popular episode on Content with Character?

The episode title 'Give Me a Break! What to Consider Before You Start Planning for 2024' is the most popular.

What is the average episode length on Content with Character?

The average episode length on Content with Character is 33 minutes.

How often are episodes of Content with Character released?

Episodes of Content with Character are typically released every 7 days.

When was the first episode of Content with Character?

The first episode of Content with Character was released on Apr 25, 2023.

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Comments

Becky Mollenkamp

@beckymollenkamp

Jun 24

I love this show for helping me feel less overwhelmed about all the content I need to create for my business. It is actionable, realistic, and peaceful. Love Emily and the show!