Content with Character
Emily Aborn
1 Creator
1 Creator
Feeling overwhelmed by all the content and marketing advice out there?
Want to run and hide (or melt) the second you think about what you "should" be doing on social media?
Content with Character will guide you to take action, think outside the box, and experiment with some unconventional marketing approaches. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond!
Time to redefine "marketing" with Small Business Copywriter and Content Marketing Consultant, Emily Aborn.
She'll keep you laughing and learning as you create and grow with more inspiration and ease.
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Top 10 Content with Character Episodes
Goodpods has curated a list of the 10 best Content with Character episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Content with Character for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Content with Character episode by adding your comments to the episode page.
Give Me a Break! What to Consider Before You Start Planning for 2024
Content with Character
11/14/23 • 32 min
Personally, I'm craving some sort of in-between zone right now. A space where it’s not 2023 anymore but it’s also not 2024 yet. Neither here, nor there.
In this episode, I share with you about the magical gift I want us to consider giving ourselves in these final weeks of this year and that is... a pause between reflecting and planning.
Somewhere in between the taking stock and the planning, there needs to be a little bit of a nothing. Somewhere for all the creative ideas to bubble up without you planning them all and plotting your course in stone just yet. Somewhere for intention to really spark and then burn into a raging fire inside you, so you have a place to keep coming back to that’s solid inside you when you look at whether or not something is a yes or a no.
That place is what we’re going to talk about today. A pause, a breathe, a break. Call it whatever you want.
- You don't have to go out with a bang and CRUSH your goals before NY
- Five ideas for slowing down if you're like me and can't shut your business down for the last bit of the year
- Questions to ask yourself (and your business) as you sit back and pause
- And more
Resources Mentioned
Quote: “The price we pay for our errors is higher than the benefits we gain from our successes. So be careful of rushing headlong into maximalist action, convinced of your own righteousness. Be incremental and patient and steady.” - Matt Gaetz
Mahdi Woodard Instagram Post
Taking Inventory Episode
Journaling Questions:
What do I really want to create?
Dear business, how do you want me to share?
Who do you want to connect with?
Work with?
What do you really want to do?
How do you best like to organize your time? Structure your weeks?
What season are you in? Ramping up? Growing? Planting Seeds? Nourishing? Cutting back? Pivoting entirely?
What does success abundance and a joyful business you’re proud of look like for you?
Connect with me, Emily Aborn Content Copywriter
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.
Email: [email protected]
Website
Facebook
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LinkedIn
She Built This Podcast
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How to Know if it's Time to Let it Go
Content with Character
07/23/24 • 33 min
What do you do when you run out of steam?
When you’ve tried and tried and tried to make something work, you’ve given it consistency, a considerable amount of time, energy, and effort, and it’s just NOT sticking!?
What do you do when you’re just ready to move on, end an era, and let something GO?
In this episode, we’re going to discuss exactly that! We often get excited and discuss new ideas, starting things, what’s next, what’s next, but we don’t always talk about the things we leave behind, the things we burn down along the way.
So, buckle ye' olde seatbelt, THAT’s where we’re headed in this episode!
In this episode:
- How the cycles of life inspire us to let go
- What era are you in?
- How do you know it's time to let something go?
- What are some ways to reinvigorate the steam?
- Things to try before you burn it down
- ROI isn't always financial
- 3 Rituals for letting go
- And more!
Resources Mentioned:
Aviva Romm's On Health Episode with Herbalist, Olivia Amitrano, "Seeing Life Through an Herbalist's Lens"
She Built This Episode on Ending an Era (airs 7/24)
Questions for You to Consider:
- Time - have you given it enough time, attention, and energy? Have you been consistent with your efforts with it?
- Do you simply need to do it differently and mix it up?
- Do you need professional help? A consultant? An additional set of ideas and eyeballs? Who can you bring in to help?
- Do you have unrealistic expectations and goals? Did you expect something to go a different way but it wasssss, admittedly, a little far-fetched? Was it even YOUR vision to begin with? What did you WANT this thing to do for you when you started it? Is it still doing that? Was it ever?
- Pausing - How does a break feel? Do you just need a break or a slow down to find energy and creativity and make space for it to breathe?
- Do you need to change something ELSE in your life to open up time, space, or energy? Are you focusing on the wrong thing as the problem, and ignoring the real problem?
- Is it aligned with your current direction - your current ERA? Are this and you going in the same direction? Growing together or growing apart?
About Me | Let's Connect
Leave A Voicemail!
I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.
Let's Connect!
[email protected]
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How to Get Other People to Talk About YOU!
Content with Character
09/05/23 • 34 min
We're wrapping up our writing and talking about ourselves series with a fun one! How to get your clients, customers, listeners, your people to talk about YOU!
If you’re a regular listener, you know that I regularly read listener reviews here on the show.
I ask you almost every single week for a review once during the episode and once again at the end of the episode. This isn't because I think I’m so wildly amazing podcaster with the best podcast out there on content creation, and not so I can grow my ego or boost my self-confidence, I ask because I have a mission to help as many people with this content as possible, and as many people with visibility, marketing, messaging. And getting your reviews helps ME reach more people so they too can get their voices heard!
If I had to guess... that’s what you want too!
You want to help as many people as possible with how YOU help them.
That’s one of the many reasons we need to ask people to rave about us, help us spread the word, and share how we help others.
In this episode:
- When does talking about yourself become bragging about yourself?
- Why ask people for reviews and recommendations
- Where reviews and recommendations can come from
- Questions you can ask to make the process simple (and repeatable)
- How to use the reviews and testimonials
- Why social proof matters
- And more!
Links Mentioned:
2023 FALL MARKETING MOMENTUM LAB is closed. Please join us next time!
Complete Show Notes for this Episode
Join my email list!
About the Host:
Emily Aborn is a Content Copywriter for women entrepreneurs, Podcast Host of Content with Character and She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries in their marketing and loves helping businesses increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
Website
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LinkedIn
She Built This Podcast
What a Tattoo Taught Me About Business
Content with Character
11/12/24 • 34 min
Leave a Voicemail
Spoiler alert: I recently got my first tattoo!
Not only am I very happy with my new ink, the experience also gave me a ton of insight into the overwhelm many of our clients and customers experience when trying to determine who to choose and work with!
Today, I bring you a personal story that taught me valuable lessons about business, standing out, sharing your values, decision-making, and more!
- Our clients feel overwhelmed by choices
- How to consider their decision-making process in what you share
- Building trust through responsiveness, clarity, and connection
- Even if we check all the boxes, they might still say no!
- You never know who's watching and waiting on every word
- Setting clear expectations for communication
- How to stand out amidst a noisy marketplace by being YOU
- And more!
Resources Mentioned:
Link to my Substack (sheer fun, you won't find business chat here!!)
Recent Content with Character Episode: Four Buyer Mindsets to Consider in Your Business
The tattoo artist: Rebeka Chase at Brass & Briar in Portland, ME
About Me:
Connect with ME!
Text Me!
Leave a VoicemailI’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing more Yahtzee than any human being should be allowed.
Email: [email protected]
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Substack
Book Your Content Strategy Session with Me!
Four Hidden Benefits of Creating Content
Content with Character
11/07/23 • 27 min
Creating content with "character" is what this podcast is all about. Not simply creating more just for the sake of more, or because you feel like you should be, but coming from a place of depth, intention, and a desire to spark more goodness in the world.
In this episode, we’re talking about why to create content in the first place and the four hidden benefits to YOU to the creator when you do!
Discover how your content gives back to those experiencing it and to you in this episode.
Topics covered:
- What is content?
- How to consider why you create content in the first place
- Your content can change someone else's life
- 9 Things your content can do for others
- Four hidden benefits for you, the content creator
- And more!
Resources mentioned in this episode:
Content with Character Episode: Speaking and Podcasting for Increased Visibility
She Built This podcast Bonus episode with Speaking Tips
Blog: Creating Connection through Speaking and Podcasting
Simone Seol's Instagram post referenced
Quotes:
“I write entirely to find out what I'm thinking, what I'm looking at, what I see, and what it means. What I want and what I fear.” - Joan Didion
"Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved." - Helen Keller
"Art is about the maker." - Rick Rubin
About Me, Podcast Host and Content Copywriter Emily Aborn
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
THIS or THAT? Five choices to make in your marketing and messaging
Content with Character
09/12/23 • 36 min
Seems nowadays everyone’s got an opinion.
Some say do this.
Others say do that.
If you spend any time online or on social media, you'll see a lot of definite lines drawn in the sand, all of which say polar opposite things you "should" be doing.
It can be confusing when it comes to choosing THIS or THAT in various aspects of our businesses, marketing, and messaging. So, how do you make sense of all the noise and figure out what THIS or THAT is right for YOU?
THIS episode will help you do exactly THAT.
I'll get into:
- Defining a niche vs. not
- Planning your content or letting it RIP!
- Crafting an elevator pitch, or speaking off the cuff
- Short content vs. long content
- Throwaway / garbage content or fine-tuned?
BIG thanks to this week's episode idea-generators:
Tim Shank, Melissa Snow, Jessica Terzakis, Lior Sadeh, Krista Hernandez, and Ariana Refsdal
MASSIVE thanks to our sharers of the week: Lisa Zawrotny of the Positively Living Podcast and Doug Sandler of the Nice Guys on Business Podcast
Resources and Links Mentioned:
- The Marketing Momentum Lab - Starts Monday, September 25th 2023
- Content with Character Episode Which Social Media Platform is Right For Your Business?
- Content with Character Episode Three Reasons Your Social Media Might Not Be "Working" (and what to do about it!)
- Content with Character Episode How to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!)
- Simone Seol - Garbage Post Challenge
About the Host (Contact Me!)
Hello! I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I’m a question-asker, New Hampshire lover (except in the winter), wife, dog mom, auntie, friend, sister, cousin, sister-in-law, and word game nerd.... I’m sure there are more labels, but we'll stop there. I’m on a mission to be more ME and show you how to be more YOU in your marketing and messaging.
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Make Time Your Friend (instead of just managing it)!
Content with Character
09/19/23 • 44 min
There are tons of tips and tricks out there on time management.
A lot of it is really helpful, and a lot of it works. And, sometimes despite our best efforts, we can’t get it to stick. I think it goes a layer deeper than that and in this episode, we’re going to talk about some time befriendment strategies for you to try for yourself! So you can stop MANAGING your time and be it’s best buddy instead.
Your time matters and this episode will walk you through some tangible examples, practical advice, and actionable tips to start becoming best friends with what might now be your archnemesis: TIME.
In the episode:
- What does it mean to be friends with your time?
- What does it look like when we're simply managing our time?
- How to review all your time commitments and evaluate them with clarity
- Where to put everything you have to do!
- How to start thinking about your future self NOW and draw a line in the sand
- And more!
Designing the life you want to live tomorrow starts today!
Links and Resources Mentioned:
Brainz Magazine Article: Don't Manage Your Time - Befriend It!
JoAnn Krall's Blog on How to Choose a Project Management Software
Lisa Zawrotny's Positively Living Podcast - Episode on Multipassionates HERE
Content with Character Episode: Four Questions to Ask When Taking on a New Project
The Marketing Momentum Lab - kicks off Monday, September 25th!
About the Host (Contact Me!)
Welcome to Content with Character!
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Taking Inventory
Content with Character
09/26/23 • 40 min
My goal for my life is a successful, kind, simple existence that I feel proud of. One that isn't complex or complicated or confusing. From relationships to business, I'm looking for things I look forward to waking up to each and every day! For me, that's the definition of success.
The way to start achieving that, I believe, is to let go of all the things that are getting in the way.
Yet, despite my best intentions, I complicate, confuse, and get stuck in situations that I know aren’t right for me. Mismatched situations, "yes's" when I should've said "no".
I want this for you too when it comes to your marketing and visibility efforts. I want you to feel SO excited and good and passionate about what you’re doing and how you’re sharing it. So that marketing, visibility, and content creation go from loathsome to FUN! Because you’re just sharing in a way that feels good and what you’re excited about.
This episode is all about how to start working towards that as we take inventory of everything we have happening visibility-wise and go through it with a fine-tooth comb.
In this episode, I talk about Taking Inventory as it relates to your marketing as we dive into:
- How and why to set time aside to review your visibility and content
- How to think about your marketing efforts vs. your content creation
- How to take stock of everywhere you're visible
- How to realistically (and honestly) evaluate what went well and why, and what didn't!
- How to provide more resounding "yes's" and clear "no's" in the future
Links Mentioned:
How to Hold a Collaborative CEO Day for Greater Success with Emily Aborn
How to Grow Your Business Faster with a CEO Day
She Built This Episode Host Swap with Kim Dawson
Emily Aborn's Strategy Sessions
👉🏻 TAKING INVENTORY CHECKLIST
About the Host:
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
The Ever-Relevant Origin Story: Telling the Story of "I"
Content with Character
07/09/24 • 37 min
Leave Me a Voicemail
What's the story behind your "I"? Where you came from, how it all began, and why you do what you're doing today?
You may not have some reality-bending origin story.
Even if you didn't find your life's purpose while narrowly dodging your demise, your origin story is no less exciting and no less relevant!
In this episode, we get into how to write and tell your beautiful, multifaceted origin story and apply it to just about anything you're sharing!
- What's an Origin Story?
- What are some recognizable examples of Origin Stories?
- 6 Reasons telling your Origin Story is important
- 6 Questions to ask yourself when creating your Origin Story
- Where to share your Origin Story
- 5 Tips to help your Origin Stories shine!
- What to share if you haven't "arrived" yet?
Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES with questions to get you started!
People-Pleasing Episode from June 18th
Bio Builder Freebie
Bio Builder Service
Strategy Session
For the Health of It Podcast by Jenny Bruck of Spinal Corrective Center
About Me:
I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.
Let's Connect!
Leave a Voicemail!
[email protected]
Website
Facebook
Instagram
LinkedIn
Making Stories Work in Your Content
Content with Character
01/21/25 • 21 min
A client asked me recently a GREAT question about using stories in her content specifically when she might not want to share ALL the details. I turned her story into one that can benefit YOU as we discuss how to tell your stories more effectively and intentionally.
I hope you walk away inspired to bring more stories into your content and less stuck in overthinking when you do!
- Why stories in your content
- Types of stories you can tell in your business and marketing
- Telling a concise Origin Story and where to use it
- Telling Client Stories with 4 simple tips
- Telling your behind-the-scenes stories with more ease
- How to keep track of your stories and bring them to life
- 4 Questions to ask yourself before sharing your story
- And more!
Resources & Links Mentioned
👉🏻 EXTENDED SHOW NOTES with story prompts/questions
Improving Your Storytelling in Your Business: She Built This Episode with Kindra Hall
The Ever-Relevant Origin Story: Content with Character
Story Stash Workbook
Let's Connect!
I’m Emily Aborn, I’m a Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Sir Clyde and wife to Jason (my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK).
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail
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FAQ
How many episodes does Content with Character have?
Content with Character currently has 110 episodes available.
What topics does Content with Character cover?
The podcast is about Marketing, Content Marketing, Entrepreneurship, Podcasting, Storytelling, Podcasts, Business, Blogging, Copywriting and Copywriter.
What is the most popular episode on Content with Character?
The episode title 'Give Me a Break! What to Consider Before You Start Planning for 2024' is the most popular.
What is the average episode length on Content with Character?
The average episode length on Content with Character is 33 minutes.
How often are episodes of Content with Character released?
Episodes of Content with Character are typically released every 7 days.
When was the first episode of Content with Character?
The first episode of Content with Character was released on Apr 25, 2023.
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Comments
@beckymollenkamp
Jun 24
I love this show for helping me feel less overwhelmed about all the content I need to create for my business. It is actionable, realistic, and peaceful. Love Emily and the show!
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