Content with Character

Text Emily!

Personally, I'm craving some sort of in-between zone right now. A space where it’s not 2023 anymore but it’s also not 2024 yet. Neither here, nor there.

In this episode, I share with you about the magical gift I want us to consider giving ourselves in these final weeks of this year and that is... a pause between reflecting and planning.

Somewhere in between the taking stock and the planning, there needs to be a little bit of a nothing. Somewhere for all the creative ideas to bubble up without you planning them all and plotting your course in stone just yet. Somewhere for intention to really spark and then burn into a raging fire inside you, so you have a place to keep coming back to that’s solid inside you when you look at whether or not something is a yes or a no.
That place is what we’re going to talk about today. A pause, a breathe, a break. Call it whatever you want.

• You don't have to go out with a bang and CRUSH your goals before NY
• Five ideas for slowing down if you're like me and can't shut your business down for the last bit of the year
• Questions to ask yourself (and your business) as you sit back and pause
• And more

Resources Mentioned
Quote: “The price we pay for our errors is higher than the benefits we gain from our successes. So be careful of rushing headlong into maximalist action, convinced of your own righteousness. Be incremental and patient and steady.” - Matt Gaetz
Mahdi Woodard Instagram Post
Taking Inventory Episode

Journaling Questions:
What do I really want to create?
Dear business, how do you want me to share?
Who do you want to connect with?
Work with?
What do you really want to do?
How do you best like to organize your time? Structure your weeks?
What season are you in? Ramping up? Growing? Planting Seeds? Nourishing? Cutting back? Pivoting entirely?
What does success abundance and a joyful business you’re proud of look like for you?

Connect with me, Emily Aborn Content Copywriter
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

Text Emily!

What do you do when you run out of steam?

When you’ve tried and tried and tried to make something work, you’ve given it consistency, a considerable amount of time, energy, and effort, and it’s just NOT sticking!?

What do you do when you’re just ready to move on, end an era, and let something GO?

In this episode, we’re going to discuss exactly that! We often get excited and discuss new ideas, starting things, what’s next, what’s next, but we don’t always talk about the things we leave behind, the things we burn down along the way.

So, buckle ye' olde seatbelt, THAT’s where we’re headed in this episode!

In this episode:

• How the cycles of life inspire us to let go
• What era are you in?
• How do you know it's time to let something go?
• What are some ways to reinvigorate the steam?
• Things to try before you burn it down
• ROI isn't always financial
• 3 Rituals for letting go
• And more!

Resources Mentioned:
Aviva Romm's On Health Episode with Herbalist, Olivia Amitrano, "Seeing Life Through an Herbalist's Lens"
She Built This Episode on Ending an Era (airs 7/24)
Questions for You to Consider:

1. Time - have you given it enough time, attention, and energy? Have you been consistent with your efforts with it?
2. Do you simply need to do it differently and mix it up?
3. Do you need professional help? A consultant? An additional set of ideas and eyeballs? Who can you bring in to help?
4. Do you have unrealistic expectations and goals? Did you expect something to go a different way but it wasssss, admittedly, a little far-fetched? Was it even YOUR vision to begin with? What did you WANT this thing to do for you when you started it? Is it still doing that? Was it ever?
5. Pausing - How does a break feel? Do you just need a break or a slow down to find energy and creativity and make space for it to breathe?
6. Do you need to change something ELSE in your life to open up time, space, or energy? Are you focusing on the wrong thing as the problem, and ignoring the real problem?
7. Is it aligned with your current direction - your current ERA? Are this and you going in the same direction? Growing together or growing apart?

About Me | Let's Connect
Leave A Voicemail!
I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.
Let's Connect!
[email protected]
Website
Facebook
Instagram
LinkedIn

Text Emily!

In this episode, we get into three things that hold many business owners back from content creation, visibility, and marketing themselves.
We talk about perfectionism, time management/organization, and a lack of inspiration or ideas as they relate to your marketing AND how to overcome these things to move forward.
Make this the year you STOP holding yourself back in content creation!
In this episode:

• How perfectionism can hold you back in content creation and marketing
• How time management and overcommitment can hold you back in your visibility efforts
• What to do when you lack inspiration or ideas
• And more!

Links Mentioned (in order of appearance):
Mahdi Woodard's Instagram post on perfectionism
Content with Character Episode: Four Questions to Ask Before Taking on a ProjectContent with Character Episode: Stop Throwing Spaghetti at the Wall
Lisa Zawrotny's Positively Living Episode with Kylie Ota on How to Figure Out your Planning Style
Content with Character Episode: Creative Dry Spells - ideas to spark creativity and inspiration
BUY FOUR, GET ONE FREE Strategy Session Sale! Through December 31, 2023
About Me, Your Host Emily Aborn

• I'm a content copywriter who helps women entrepreneurs bring their messages to LIFE on their websites and blogs!
• Podcast host of Content with Character and She Built This
• Dogmom, wife, auntie, sister, daughter, friend, and the tall one in the back of every photo!
• Blanket-skirt-wearing, puzzle-loving, sock-obsessed lady living in the backwoods of New Hampshire!

Website: www.emilyaborn.com

Email: [email protected]

Instagram

LinkedIn

She Built This Podcast

Text Emily!

Creating content with "character" is what this podcast is all about. Not simply creating more just for the sake of more, or because you feel like you should be, but coming from a place of depth, intention, and a desire to spark more goodness in the world.

In this episode, we’re talking about why to create content in the first place and the four hidden benefits to YOU to the creator when you do!
Discover how your content gives back to those experiencing it and to you in this episode.
Topics covered:

• What is content?
• How to consider why you create content in the first place
• Your content can change someone else's life
• 9 Things your content can do for others
• Four hidden benefits for you, the content creator
• And more!

Resources mentioned in this episode:

Content with Character Episode: Speaking and Podcasting for Increased Visibility
She Built This podcast Bonus episode with Speaking Tips
Blog: Creating Connection through Speaking and Podcasting
Simone Seol's Instagram post referenced
Quotes:
“I write entirely to find out what I'm thinking, what I'm looking at, what I see, and what it means. What I want and what I fear.” - Joan Didion
"Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved." - Helen Keller
"Art is about the maker." - Rick Rubin
About Me, Podcast Host and Content Copywriter Emily Aborn
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

Text Emily!

Leave a Voicemail!

Summer tends to be a high-energy, out-in-the-world, on-the-go season. We often feel spread thin, running in a million different directions, and racing to and fro.
[Insert overly busy cliche of choice here]
Summer slowdowns can occur in our businesses due to the natural seasonality of our work or be self-imposed.
The goal of this episode is to help you better focus the time you do spend working this Summer going deeper vs. wider and leaning in when most others are leaning out.
You'll hear 5 things to focus on in your business during a summer slowdown or vacation season, plus a bonus that might just liven up your personal world too!
In this Content with Character episode:

• What it means to lean in when everyone else is leaning out
• 5 Things to focus on when everyone’s on vacation
• Being intentional with your time to show up better when working and playing
• An invitation to hone in and refine
• Encouragement to reconnect and nurture existing relationships
• Thinking outside trends and tactics
• Infusing your life with micro-experiments
• And more!

Links and Resources Mentioned
My Substack: 104 Experiments "Turning everyday life into a try before you buy"
Content with Character Episode: Setting Time Boundaries for Your Business and Life
About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. I've worked with 100+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband and dog.
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Voicemail