How to Get Other People to Talk About YOU!

09/05/23 • 34 min

We're wrapping up our writing and talking about ourselves series with a fun one! How to get your clients, customers, listeners, your people to talk about YOU!

If you’re a regular listener, you know that I regularly read listener reviews here on the show.

I ask you almost every single week for a review once during the episode and once again at the end of the episode. This isn't because I think I’m so wildly amazing podcaster with the best podcast out there on content creation, and not so I can grow my ego or boost my self-confidence, I ask because I have a mission to help as many people with this content as possible, and as many people with visibility, marketing, messaging. And getting your reviews helps ME reach more people so they too can get their voices heard!

If I had to guess... that’s what you want too!

You want to help as many people as possible with how YOU help them.

That’s one of the many reasons we need to ask people to rave about us, help us spread the word, and share how we help others.
In this episode:

When does talking about yourself become bragging about yourself?
Why ask people for reviews and recommendations
Where reviews and recommendations can come from
Questions you can ask to make the process simple (and repeatable)
How to use the reviews and testimonials
Why social proof matters
And more!

Links Mentioned:
2023 FALL MARKETING MOMENTUM LAB is closed. Please join us next time!
Complete Show Notes for this Episode
Join my email list!
About the Host:
Emily Aborn is a Content Copywriter for women entrepreneurs, Podcast Host of Content with Character and She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 96 different industries in their marketing and loves helping businesses increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.
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LinkedIn
She Built This Podcast

Text Emily!

We're wrapping up our writing and talking about ourselves series with a fun one! How to get your clients, customers, listeners, your people to talk about YOU!

If you’re a regular listener, you know that I regularly read listener reviews here on the show.

If I had to guess... that’s what you want too!

You want to help as many people as possible with how YOU help them.

That’s one of the many reasons we need to ask people to rave about us, help us spread the word, and share how we help others.
In this episode:

When does talking about yourself become bragging about yourself?
Why ask people for reviews and recommendations
Where reviews and recommendations can come from
Questions you can ask to make the process simple (and repeatable)
How to use the reviews and testimonials
Why social proof matters
And more!

Previous Episode

How to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!)

Text Emily!

What’s the difference between talking about yourself and bragging about yourself?

Does everyone feel awkward in networking situations or is that just me?

When you’re on a podcast or introducing yourself from the stage, how do you avoid getting into entire life story territory but still make sure to include all the highlights?

You’re going to want to listen to this episode because I'm getting into how to about talk about ourselves verbally. You can take these ideas and apply them to podcast interviews, speaking opportunities, networking settings, and more!
In this episode about how to talk about yourself:

How to talk about yourself in a speaking engagement or workshop
How to talk about yourself as a podcast guest
Things to avoid when talking about yourself
How to talk about yourself in a networking setting
Three words NOT to start your introduction with when introducing yourself verbally
How to own and embrace the fact that we're all awkward and abnormal
And more!

Links and Resources Mentioned:

Content with Character Episode: How to Write About Yourself
Content with Character Episode: IS it About You? The About Page Debate
My guest feature on Melissa Snow's Your Relationship With Podcast: Your Relationship with Curiosity Marketing
Lisa Zawrotny's Positively Living Podcast
She Built This Episode: Five Half Truths Keeping You From Living a Full Life with Terri Trespicio
About Me, Host Content Copywriter Emily Aborn
Emily Aborn is a SUPER organized, responsive, and honest content copywriter who works to save entrepreneurs around the world from Death By Blinking Cursor and keyboard-induced headaches. She writes website copy, blogs, social media content banks, and the content you need to show off the true blue human you are and attract the clients you love working with most. She's a podcast host of Content with Character and She Built This, and daily strives to earn the title of the world's best auntie and dog mom.
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LinkedIn
She Built This Podcast

Next Episode

THIS or THAT? Five choices to make in your marketing and messaging

Text Emily!

Seems nowadays everyone’s got an opinion.

Some say do this.
Others say do that.
If you spend any time online or on social media, you'll see a lot of definite lines drawn in the sand, all of which say polar opposite things you "should" be doing.

It can be confusing when it comes to choosing THIS or THAT in various aspects of our businesses, marketing, and messaging. So, how do you make sense of all the noise and figure out what THIS or THAT is right for YOU?
THIS episode will help you do exactly THAT.

I'll get into:

Defining a niche vs. not
Planning your content or letting it RIP!
Crafting an elevator pitch, or speaking off the cuff
Short content vs. long content
Throwaway / garbage content or fine-tuned?

BIG thanks to this week's episode idea-generators:
Tim Shank, Melissa Snow, Jessica Terzakis, Lior Sadeh, Krista Hernandez, and Ariana Refsdal
MASSIVE thanks to our sharers of the week: Lisa Zawrotny of the Positively Living Podcast and Doug Sandler of the Nice Guys on Business Podcast
Resources and Links Mentioned:

The Marketing Momentum Lab - Starts Monday, September 25th 2023
Content with Character Episode Which Social Media Platform is Right For Your Business?
Content with Character Episode Three Reasons Your Social Media Might Not Be "Working" (and what to do about it!)
Content with Character Episode How to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!)
Simone Seol - Garbage Post Challenge

About the Host (Contact Me!)
Hello! I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I’m a question-asker, New Hampshire lover (except in the winter), wife, dog mom, auntie, friend, sister, cousin, sister-in-law, and word game nerd.... I’m sure there are more labels, but we'll stop there. I’m on a mission to be more ME and show you how to be more YOU in your marketing and messaging.
Email: [email protected]
Website
Facebook
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LinkedIn
She Built This Podcast