Four Hidden Benefits of Creating Content

11/07/23 • 27 min

Creating content with "character" is what this podcast is all about. Not simply creating more just for the sake of more, or because you feel like you should be, but coming from a place of depth, intention, and a desire to spark more goodness in the world.

In this episode, we’re talking about why to create content in the first place and the four hidden benefits to YOU to the creator when you do!
Discover how your content gives back to those experiencing it and to you in this episode.
Topics covered:

What is content?
How to consider why you create content in the first place
Your content can change someone else's life
9 Things your content can do for others
Four hidden benefits for you, the content creator
And more!

Resources mentioned in this episode:

Content with Character Episode: Speaking and Podcasting for Increased Visibility
She Built This podcast Bonus episode with Speaking Tips
Blog: Creating Connection through Speaking and Podcasting
Simone Seol's Instagram post referenced
Quotes:
“I write entirely to find out what I'm thinking, what I'm looking at, what I see, and what it means. What I want and what I fear.” - Joan Didion
"Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved." - Helen Keller
"Art is about the maker." - Rick Rubin
About Me, Podcast Host and Content Copywriter Emily Aborn
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm a dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

Text Emily!

What is content?
How to consider why you create content in the first place
Your content can change someone else's life
9 Things your content can do for others
Four hidden benefits for you, the content creator
And more!

Resources mentioned in this episode:

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

Previous Episode

Speaking and Podcast Guesting for Increased Visibility (Risky Business Series: Part 5) 😱

Text Emily!

For up to 75% of the population, public speaking is their greatest fear. For some, it's even more scary than death itself!
Stage and large audiences aside, this fear can even creep in with podcast guesting, showing up in your own video content, and more. In this episode, we're headed into the haunted house of speaking and giving you tips on how to get started with more confidence, why to consider it as a tool for your business visibility, how to find the ever-elusive speaking opportunities, and more!
In the episode:

How speaking be beneficial for us as business owners as we increase our visibility, develop our thought leadership, and find our voices
What constitutes "speaking"?
Why speaking is a great way to create connection and infuse storytelling
How to find the ever-elusive speaking engagements you crave (from podcasting to stages!)
Tips on pitching
Tips for overcoming nervousness when speaking
Speaking is not just another appointment in your calendar
And more!

RESOURCES MENTIONED:
Podcast Collaboration Group (paid membership)
Podcast Guest Collaboration Group on FB (free version of above)
Pod Match
Innovation Women*
CWE, SBDC, SCORE (NH & VT Chapters)
Content with Character Episode: How to Pitch Like a Human
Linda Ugelow Book: Delight in the Limelight, Linda Ugelow TikTok (speaker confidence tips)
Linda Ugelow She Built This Podcast Episode: Delighting in the Limelight
More Show Notes!

LISTENER THANKS:
Robin A., Bonnie, Debbie
About Me, Emily Aborn Content Copywriter, Speaker, and Podcast Host
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
*Please note: This is an affiliate link and I do receive a small commission if you choose to purchase an Innovation Women membership

Next Episode

Give Me a Break! What to Consider Before You Start Planning for 2024

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Text Emily!

Personally, I'm craving some sort of in-between zone right now. A space where it’s not 2023 anymore but it’s also not 2024 yet. Neither here, nor there.

In this episode, I share with you about the magical gift I want us to consider giving ourselves in these final weeks of this year and that is... a pause between reflecting and planning.

Somewhere in between the taking stock and the planning, there needs to be a little bit of a nothing. Somewhere for all the creative ideas to bubble up without you planning them all and plotting your course in stone just yet. Somewhere for intention to really spark and then burn into a raging fire inside you, so you have a place to keep coming back to that’s solid inside you when you look at whether or not something is a yes or a no.
That place is what we’re going to talk about today. A pause, a breathe, a break. Call it whatever you want.

You don't have to go out with a bang and CRUSH your goals before NY
Five ideas for slowing down if you're like me and can't shut your business down for the last bit of the year
Questions to ask yourself (and your business) as you sit back and pause
And more

Resources Mentioned
Quote: “The price we pay for our errors is higher than the benefits we gain from our successes. So be careful of rushing headlong into maximalist action, convinced of your own righteousness. Be incremental and patient and steady.” - Matt Gaetz
Mahdi Woodard Instagram Post
Taking Inventory Episode

Journaling Questions:
What do I really want to create?
Dear business, how do you want me to share?
Who do you want to connect with?
Work with?
What do you really want to do?
How do you best like to organize your time? Structure your weeks?
What season are you in? Ramping up? Growing? Planting Seeds? Nourishing? Cutting back? Pivoting entirely?
What does success abundance and a joyful business you’re proud of look like for you?

Connect with me, Emily Aborn Content Copywriter
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking and investigating fungi in the woods, reading, and sitting on the back porch (when it's not snowing) doing crosswords, word games, and drinking coffee.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast