EP19: The "Robin Hood Narrative": Becoming A Modern Day Folk Hero With Content
09/01/23 • 15 min
What if you could take the timeless narrative of Robin Hood and wield it as your secret weapon in business content? Imagine standing up for the everyman, just like Robin Hood, and positioning your brand as a champion for your audience. We discuss how to craft messages that resonate with people, and paint you as a modern-day Robin Hood, returning from successful heights with valuable knowledge to share.
Using the example of a marketing expert who, after working with big brands like Coca-Cola and Nike, decides to share their hard-earned knowledge with small local businesses, we unpack this powerful concept.
The power of the Robin Hood narrative is immense, it can transform your business into a force for equity and fairness in your industry. Tune in and learn how to become the champion your audience needs!
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If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
What if you could take the timeless narrative of Robin Hood and wield it as your secret weapon in business content? Imagine standing up for the everyman, just like Robin Hood, and positioning your brand as a champion for your audience. We discuss how to craft messages that resonate with people, and paint you as a modern-day Robin Hood, returning from successful heights with valuable knowledge to share.
Using the example of a marketing expert who, after working with big brands like Coca-Cola and Nike, decides to share their hard-earned knowledge with small local businesses, we unpack this powerful concept.
The power of the Robin Hood narrative is immense, it can transform your business into a force for equity and fairness in your industry. Tune in and learn how to become the champion your audience needs!
---------------------------------------------
If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
Previous Episode
EP18: 4 Content Tips From Ancient Myths
This week on Content Untapped we're peering back into ancient myth to see what secrets we can learn from these timeless tales.
We delve into the lives and exploits of gods like Zeus and Athena, throwing light on their human-like flaws that make them so relatable to us. Learn how you, as a content creator or business owner, can harness the power of these mythic elements to breathe life into your own narratives.
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If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
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Next Episode
EP20: 6 Pro Tips For New Podcast Hosts
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If you find these tips useful, let us know! Hit us up on LinkedIn and let's start a conversation. Links are below
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If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
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Content Untapped - EP19: The "Robin Hood Narrative": Becoming A Modern Day Folk Hero With Content
Transcript
Hey , what's up , guys ? This is Ivan Meakin and you are listening to Content Untap , sponsored by Riot Business Results . This is a show where I go on a mission to unpack all those tiny little details that make up fantastic content . I report my findings back to you and I try and give you some practical tips that you guys can take home into your next project . If you do like
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