Content Untapped
Georgia Kirke and Ivan Meakins
What makes great content? What is it about a message that enflames our emotions with joy, curiosity, anger or excitement?
Ivan Meakins is Head Of Content at Write Business Results, and when he isn't working with clients on their content, he spends his time pondering questions like this.
And now, he is on a mission to seek out the answers and report his findings back to you.
Join us as we dive into the realms of history, science, psychology and many other fields to explore the hidden secrets and techniques used by people for centuries to capture the hearts and minds of an audience, so you can improve your content and grow your own little tribe.
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Top 10 Content Untapped Episodes
Goodpods has curated a list of the 10 best Content Untapped episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Content Untapped for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Content Untapped episode by adding your comments to the episode page.
08/01/23 • 18 min
Today, on Content Untapped we unravel the profound simplicity of the 'Rule of One'.
It’s a transformative tool that giants like Apple have leveraged in their 'Think Different’ campaign and Twitter in their platform design.
But make no mistake, this rule works just as well for creating great content for tiny businesses as it does for global giants...
Come along as we dissect phenomenons such as the "von Restorff effect", to help you understand why our brains crave simplicity and how you can harness it to make your content stand out.
Books mentioned on today's episode are:
Start With WhyAtomic HabitsThe One Thing: The Surprisingly Simple Truth Behind Extraordinary Results:
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If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
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EP10: How Bad Ideas Lead to Great Content: A Toy Story
Content Untapped
07/25/23 • 13 min
In 1994 John Lassiter of Pixar Animations was up against a daunting task: creating a character to rival Disney's Simba and Alladin.
And so he created...Lunar Larry?
This episode dives into a little-known story about one of the most beloved animated characters of all time and shows us why bad ideas are a vital part of the creative process.
Join Ivan as he discusses the journey many artists go through, from disastrous train wrecks to creative masterpieces, teaching you to embrace your bad ideas and understand that they can often pave the way to impactful content.
Ditch the stress of immediate perfection and dare to let your ideas run free. Embrace the power of collaboration and the beauty of fresh perspective. We even share a special exercise to help you get all your ideas - good, bad, and downright terrible - out of your head and onto paper.
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If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
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EP8: A 'Fish Out of Water' Narrative: A Powerful Technique for Captivating Audiences
Content Untapped
07/20/23 • 14 min
Ever wondered what makes movies like Pretty Woman, Back to the Future, Avatar, and Pocahontas so captivating?
Turns out, it's an age-old storytelling technique, and it has been reeling in audiences for centuries!
Tune in to this episode of Content Untapped as Ivan Meakins, dives into the magic of this narrative strategy and why our brains can't seem to resist it.
Discover how this narrative can unravel deep truths about our capacity to adapt and grow, and learn how to harness this technique to create compelling content that resonates with your audience.
This episode is a must-listen for storytellers and content creators looking to engage audiences on a deeper level. Don't miss it!
P.S. Don't forget to hit Ivan up on LinkedIn if you want to talk more about what you hear! See below for details
Book Referenced in this episode:
Wonderworks: Literary Invention and the Science of Stories
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If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
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EP20: 6 Pro Tips For New Podcast Hosts
Content Untapped
09/15/23 • 18 min
Starting a new podcast?
This week on Content Untapped we share our 6 top tips to build an engaging show that feels authentic and allows you to show the world who you are and what you do.
Discover how to:
- Stop your show from turning into one of those typical, boring Q&A sessions with this simple technique
- How to strategically interrupt guests when they won't stop talking.
- Plan your episodes so you feel comfortable and in control of the conversation
- Hide "aces" of content up your sleeve so you always have something valuable to share.
If you find these tips useful, let us know! Hit us up on LinkedIn and let's start a conversation. Links are below
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If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
09/01/23 • 15 min
What if you could take the timeless narrative of Robin Hood and wield it as your secret weapon in business content? Imagine standing up for the everyman, just like Robin Hood, and positioning your brand as a champion for your audience. We discuss how to craft messages that resonate with people, and paint you as a modern-day Robin Hood, returning from successful heights with valuable knowledge to share.
Using the example of a marketing expert who, after working with big brands like Coca-Cola and Nike, decides to share their hard-earned knowledge with small local businesses, we unpack this powerful concept.
The power of the Robin Hood narrative is immense, it can transform your business into a force for equity and fairness in your industry. Tune in and learn how to become the champion your audience needs!
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If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
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EP18: 4 Content Tips From Ancient Myths
Content Untapped
08/30/23 • 17 min
This week on Content Untapped we're peering back into ancient myth to see what secrets we can learn from these timeless tales.
We delve into the lives and exploits of gods like Zeus and Athena, throwing light on their human-like flaws that make them so relatable to us. Learn how you, as a content creator or business owner, can harness the power of these mythic elements to breathe life into your own narratives.
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If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
EP17: Content Isn't Just For Marketing: The Power of Documentation With Alexis Kingsbury
Content Untapped
08/24/23 • 40 min
Ever wondered about the secret sauce that propels businesses to scale efficiently?
This week on Content Untapped we speak with Alexis Kingsbury founder of AirManual—an platform that's revolutionizing business processes.
We uncover the crucial role of training checklists and talk about how to document workflows that people actually engage with regardless of their personality type.
Processes aren't just mechanical lists of instructions. Alexis shows us how embedding storytelling and relatable experiences in your checklists can foster connection, and understanding, and become a tool to echo your values across your organisation.
Some useful resources from Alexis:
https://airmanual.link/discover
https://airmanual.link/ai/ebook
https://www.linkedin.com/in/alexkingsbury/
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If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
EP16: Breathing New Life into Failed Content Projects
Content Untapped
08/16/23 • 13 min
Ever wondered how to dust off a failed project and turn it into a triumph?
Join Ivan Meakins, on Content Untapped, as he cracks open the secret behind the remarkable transformation of Steven Spielberg's failed project, Night Skies into two cinema classics we all love
Discover how to find the gold in your failures with a simple exercise. Why a fresh perspective can revolutionize your failed projects. And why a second pair of eyes can be the difference between a blockbuster and the garbage bin.
In the world of content creation, no good content ever goes to waste, even if your project tanks!
Reading for this episode:
How Steven Spielberg’s Night Skies Became E.T.On Writing: A Memoir of the Craft, Stephen King
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If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
08/10/23 • 25 min
Tune in to our intimate conversation with Luke Hodson, an expert in youth culture marketing, who paints a rich picture of how the influential power of youth and street culture shapes the content strategy of some of the world's leading brands.
Discover how dissecting these cultures can prime your content proposition for future adoption, particularly for the Gen Z demographic.
Connect with Luke here:
https://www.linkedin.com/in/lukehodson/
And check out his awesome podcast "Back2Skool" here:
https://www.youtube.com/@nerdscollective
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If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
EP14: Using A "Big Idea" To Write A Successful Book
Content Untapped
08/08/23 • 18 min
Imagine if you could construct a compelling business book that resonates deeply with your audience, providing a unique framework that guides readers to their desired outcomes.
Well, with a Big Idea, you can.
Join Ivan as he dives into the world of big ideas, exploring how to harness them to create engaging and transformative business books.
Discover how to create new opportunities. Zero in on your audience's core desire without asking them to compromise. And create turn your ideas into a tangible, credible asset.
Reading for this episode:
16-Word Sales Letter - Evaldo Albuquerque
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If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
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FAQ
How many episodes does Content Untapped have?
Content Untapped currently has 20 episodes available.
What topics does Content Untapped cover?
The podcast is about Content Marketing, Business, Entrepreneurs, Podcasts, Entrepreneurship, History, Content, Society & Culture and Culture.
What is the most popular episode on Content Untapped?
The episode title 'EP20: 6 Pro Tips For New Podcast Hosts' is the most popular.
What is the average episode length on Content Untapped?
The average episode length on Content Untapped is 23 minutes.
How often are episodes of Content Untapped released?
Episodes of Content Untapped are typically released every 5 days, 15 hours.
When was the first episode of Content Untapped?
The first episode of Content Untapped was released on Mar 15, 2023.
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