EP14: Using A "Big Idea" To Write A Successful Book
08/08/23 • 18 min
Imagine if you could construct a compelling business book that resonates deeply with your audience, providing a unique framework that guides readers to their desired outcomes.
Well, with a Big Idea, you can.
Join Ivan as he dives into the world of big ideas, exploring how to harness them to create engaging and transformative business books.
Discover how to create new opportunities. Zero in on your audience's core desire without asking them to compromise. And create turn your ideas into a tangible, credible asset.
Reading for this episode:
16-Word Sales Letter - Evaldo Albuquerque
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If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
Imagine if you could construct a compelling business book that resonates deeply with your audience, providing a unique framework that guides readers to their desired outcomes.
Well, with a Big Idea, you can.
Join Ivan as he dives into the world of big ideas, exploring how to harness them to create engaging and transformative business books.
Discover how to create new opportunities. Zero in on your audience's core desire without asking them to compromise. And create turn your ideas into a tangible, credible asset.
Reading for this episode:
16-Word Sales Letter - Evaldo Albuquerque
---------------------------------------------
If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
Previous Episode
EP13: A Cloak Of Motley: Unlocking Shakespeare's 'Wise Fool' for Better Content Creation
In this episode, we take cues from Shakespeare's "wise fool", learning how to infuse content with high-arousal emotions and shock tactics to engage and persuade.
Discover how you can drape your content in a cloak of motley and enflame your audience's emotions, adding extra impact to your marketing message.
This is more than just a journey into content creation; it's about understanding human psychology to make your story stand out and resonate with your audience.
Content cited in this episode:
Parisian Love
Think Different: Apple's 1984 Superbowl Commercial
Contagious: Why Things Catch On
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If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
Next Episode
EP15: Understanding Youth Culture for Effective Content Marketing with Luke Hodson
Tune in to our intimate conversation with Luke Hodson, an expert in youth culture marketing, who paints a rich picture of how the influential power of youth and street culture shapes the content strategy of some of the world's leading brands.
Discover how dissecting these cultures can prime your content proposition for future adoption, particularly for the Gen Z demographic.
Connect with Luke here:
https://www.linkedin.com/in/lukehodson/
And check out his awesome podcast "Back2Skool" here:
https://www.youtube.com/@nerdscollective
---------------------------------------------
If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
Content Untapped - EP14: Using A "Big Idea" To Write A Successful Book
Transcript
Hey , what's up guys ? This is Ivan Meakin and you are listening to Content Untap , sponsored by Right Business Results . This is the show where I go on a mission to unpack all those tiny little details that make up fantastic content . I report my findings back to you and I try and give you some practical tips that you guys can take home into your next project . If you do like
If you like this episode you’ll love
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