EP15: Understanding Youth Culture for Effective Content Marketing with Luke Hodson
08/10/23 • 25 min
Tune in to our intimate conversation with Luke Hodson, an expert in youth culture marketing, who paints a rich picture of how the influential power of youth and street culture shapes the content strategy of some of the world's leading brands.
Discover how dissecting these cultures can prime your content proposition for future adoption, particularly for the Gen Z demographic.
Connect with Luke here:
https://www.linkedin.com/in/lukehodson/
And check out his awesome podcast "Back2Skool" here:
https://www.youtube.com/@nerdscollective
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If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
Tune in to our intimate conversation with Luke Hodson, an expert in youth culture marketing, who paints a rich picture of how the influential power of youth and street culture shapes the content strategy of some of the world's leading brands.
Discover how dissecting these cultures can prime your content proposition for future adoption, particularly for the Gen Z demographic.
Connect with Luke here:
https://www.linkedin.com/in/lukehodson/
And check out his awesome podcast "Back2Skool" here:
https://www.youtube.com/@nerdscollective
---------------------------------------------
If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
Previous Episode
EP14: Using A "Big Idea" To Write A Successful Book
Imagine if you could construct a compelling business book that resonates deeply with your audience, providing a unique framework that guides readers to their desired outcomes.
Well, with a Big Idea, you can.
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Reading for this episode:
16-Word Sales Letter - Evaldo Albuquerque
---------------------------------------------
If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
Next Episode
EP16: Breathing New Life into Failed Content Projects
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Reading for this episode:
How Steven Spielberg’s Night Skies Became E.T.On Writing: A Memoir of the Craft, Stephen King
---------------------------------------------
If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
Content Untapped - EP15: Understanding Youth Culture for Effective Content Marketing with Luke Hodson
Transcript
Hey , what's up guys ? This is Ivan Meakin and you are listening to Content Untap , sponsored by Riot Business Results . This is the show where I go on a mission to unpack all those tiny little details that make up fantastic content . I report my findings back to you and I try and give you some practical tips that you guys can take home into your next project . If you do like
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