EP12: The Science of Simplicity: The 'Rule of One' in Content Creation
Content Untapped08/01/23 • 18 min
Today, on Content Untapped we unravel the profound simplicity of the 'Rule of One'.
It’s a transformative tool that giants like Apple have leveraged in their 'Think Different’ campaign and Twitter in their platform design.
But make no mistake, this rule works just as well for creating great content for tiny businesses as it does for global giants...
Come along as we dissect phenomenons such as the "von Restorff effect", to help you understand why our brains crave simplicity and how you can harness it to make your content stand out.
Books mentioned on today's episode are:
Start With WhyAtomic HabitsThe One Thing: The Surprisingly Simple Truth Behind Extraordinary Results:
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08/01/23 • 18 min
Content Untapped - EP12: The Science of Simplicity: The 'Rule of One' in Content Creation
Transcript
In 1978 , gunnar Brommer needed some inspiration . So , as he normally did , he decided to take a walk down the cobbled stone streets of Stockholm . It was there , amongst a bunch of vintage shops , he stumbles upon one thing that really catches his attention . It's a vintage , apocatheory store , and as he opens the door , rummaging through the dusty shelves and various trinkets , he
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