EP12: The Science of Simplicity: The 'Rule of One' in Content Creation
08/01/23 • 18 min
Today, on Content Untapped we unravel the profound simplicity of the 'Rule of One'.
It’s a transformative tool that giants like Apple have leveraged in their 'Think Different’ campaign and Twitter in their platform design.
But make no mistake, this rule works just as well for creating great content for tiny businesses as it does for global giants...
Come along as we dissect phenomenons such as the "von Restorff effect", to help you understand why our brains crave simplicity and how you can harness it to make your content stand out.
Books mentioned on today's episode are:
Start With WhyAtomic HabitsThe One Thing: The Surprisingly Simple Truth Behind Extraordinary Results:
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If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
Today, on Content Untapped we unravel the profound simplicity of the 'Rule of One'.
It’s a transformative tool that giants like Apple have leveraged in their 'Think Different’ campaign and Twitter in their platform design.
But make no mistake, this rule works just as well for creating great content for tiny businesses as it does for global giants...
Come along as we dissect phenomenons such as the "von Restorff effect", to help you understand why our brains crave simplicity and how you can harness it to make your content stand out.
Books mentioned on today's episode are:
Start With WhyAtomic HabitsThe One Thing: The Surprisingly Simple Truth Behind Extraordinary Results:
---------------------------------------------
If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
Previous Episode
EP11: Behind the Veil: Leveraging Secrets for Engaging Content
Want to discover the potatoes' secret to popularity?
Join Ivan Meakins as he decodes how, in ,1776, Frederick the Great used this seemingly mundane vegetable to impart an important lesson in content creation.
Learn about the human brain's reaction to novelty, the addictive dopamine rush it triggers, and how you, too, can sprinkle this 'secret' ingredient into your content.
Together, we'll draw inspiration from Victor Schwab's '100 Good Advertising Headlines and Why They're So Profitable' as we dissect the power of secrets in compelling an audience.
From books to blogs and case studies, we'll uncover the art of keeping solutions under wraps for a dramatic reveal, all while avoiding the pitfall of clickbait.
Are you ready to trigger that dopamine rush in your audience's brain? Tune in and let's uncover these secrets together.
---------------------------------------------
If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
Next Episode
EP13: A Cloak Of Motley: Unlocking Shakespeare's 'Wise Fool' for Better Content Creation
In this episode, we take cues from Shakespeare's "wise fool", learning how to infuse content with high-arousal emotions and shock tactics to engage and persuade.
Discover how you can drape your content in a cloak of motley and enflame your audience's emotions, adding extra impact to your marketing message.
This is more than just a journey into content creation; it's about understanding human psychology to make your story stand out and resonate with your audience.
Content cited in this episode:
Parisian Love
Think Different: Apple's 1984 Superbowl Commercial
Contagious: Why Things Catch On
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If this episode sparks off any new ideas, we would love to hear them! Please email us at [email protected] OR fire us a DM on social media. Links to all our favourite haunts are below:
LinkedIn:
Instagram:
Content Untapped - EP12: The Science of Simplicity: The 'Rule of One' in Content Creation
Transcript
In 1978 , gunnar Brommer needed some inspiration . So , as he normally did , he decided to take a walk down the cobbled stone streets of Stockholm . It was there , amongst a bunch of vintage shops , he stumbles upon one thing that really catches his attention . It's a vintage , apocatheory store , and as he opens the door , rummaging through the dusty shelves and various trinkets , he
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