EP18: 4 Content Tips From Ancient Myths

08/30/23 • 17 min

This week on Content Untapped we're peering back into ancient myth to see what secrets we can learn from these timeless tales.
We delve into the lives and exploits of gods like Zeus and Athena, throwing light on their human-like flaws that make them so relatable to us. Learn how you, as a content creator or business owner, can harness the power of these mythic elements to breathe life into your own narratives.

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Previous Episode

EP17: Content Isn't Just For Marketing: The Power of Documentation With Alexis Kingsbury

Ever wondered about the secret sauce that propels businesses to scale efficiently?
This week on Content Untapped we speak with Alexis Kingsbury founder of AirManual—an platform that's revolutionizing business processes.
We uncover the crucial role of training checklists and talk about how to document workflows that people actually engage with regardless of their personality type.
Processes aren't just mechanical lists of instructions. Alexis shows us how embedding storytelling and relatable experiences in your checklists can foster connection, and understanding, and become a tool to echo your values across your organisation.
Some useful resources from Alexis:
https://airmanual.link/discover

https://airmanual.link/ai/ebook

https://www.linkedin.com/in/alexkingsbury/

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Next Episode

EP19: The "Robin Hood Narrative": Becoming A Modern Day Folk Hero With Content

What if you could take the timeless narrative of Robin Hood and wield it as your secret weapon in business content? Imagine standing up for the everyman, just like Robin Hood, and positioning your brand as a champion for your audience. We discuss how to craft messages that resonate with people, and paint you as a modern-day Robin Hood, returning from successful heights with valuable knowledge to share.
Using the example of a marketing expert who, after working with big brands like Coca-Cola and Nike, decides to share their hard-earned knowledge with small local businesses, we unpack this powerful concept.
The power of the Robin Hood narrative is immense, it can transform your business into a force for equity and fairness in your industry. Tune in and learn how to become the champion your audience needs!

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https://www.instagram.com/write_business_results/?hl=en-gb

Content Untapped - EP18: 4 Content Tips From Ancient Myths

Transcript

Speaker 100:00:04.171

Hey , what's up guys ? This is Ivan Meakin and you are listening to Content Untap , sponsored by Right Business Results . This is the show where I go on a mission to unpack all those tiny little details that make up fantastic content . I report my findings back to you and I try and give you some practical tips that you guys can take home into your next project . If you do like