Content Driven Experiences Are The Next Era of Marketing
03/02/15 • 48 min
Companies are embracing content marketing. That's the good news. But there is still a lot of work to be done according to Robert Rose, Chief Content Strategist for Content Marketing Institute. Host Pamela Muldoon talks with Robert about the new conversations happening in enterprise marketing, the two distinct roles in content that need to work in synergy and taking the marketing profession to a whole other level. Find out how Robert really feel about Native Advertising and learn the wisdom shared by his grandfather. Engaging, insightful, with a little bit of humor, you will take away some excellent information in thsi episode of Content Marketing NEXT.
Companies are embracing content marketing. That's the good news. But there is still a lot of work to be done according to Robert Rose, Chief Content Strategist for Content Marketing Institute. Host Pamela Muldoon talks with Robert about the new conversations happening in enterprise marketing, the two distinct roles in content that need to work in synergy and taking the marketing profession to a whole other level. Find out how Robert really feel about Native Advertising and learn the wisdom shared by his grandfather. Engaging, insightful, with a little bit of humor, you will take away some excellent information in thsi episode of Content Marketing NEXT.
Previous Episode
Intelligent Content Is The Future of Future Of Content
As Content Marketing Institute gets set to host the first Intelligent Content Conference since taking over this event, Pamela Muldoon talked to Scott Abel, the co-founder of ICC and Content Strategist at The Content Wrangler. Scott shares his insight and wisdom on what makes up intelligent content and why companies need to be focusing energy on ensuring this is part of their content strategy moving forward.
Next Episode
From Heavy Metal To LinkedIn: Jason Miller Slays B2B Marketing
In this episode of Content Marketing NEXT, host Pamela Muldoon talks with Jason Miller, Senior Content Marketing Manager for LinkedIn. Jason tallks about his book, Welcome To The Funnel, and his rock 'n roll viewpoing on what's New, Now and Next with social media and content marketing. Put your devil horns in the air for a heavy metal good time with Jason Miller.
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