In this episode of Content Magic, my friend Charissa Higgins came for a visit! She is a creative brand strategist obsessed with empowering women entrepreneurs. She's sharing her journey into entrepreneurship, her unique view on content and social media and how she balances her creative spirit with strategy. Tune in to discover what it takes to show up authentically and make your mark in the online business world.
00:00 Unplanned creative journey filled with self-doubt.
06:25 Social media strategy feels draining, restrictive.
09:33 Challenging traditional content approach to encourage experimentation.
12:40 Challenged by McKenna, improved skills, complementary personalities.
14:13 McKenna offers strategy; clients benefit from both.
17:42 Finding actionable strategy is the real challenge.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
CONNECT WITH CHARISSA!
Instagram: Charissa Higgins
Free Facebook Group: LearnEarnImpact
Show mixed and edited by: Cardinal Studio
Explicit content warning
01/16/24 • 20 min
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