Content Magic

I'm super excited about this episode! I'm live editing four sales pages submitted to me by colleagues!
As a copywriter, these are some of the things I look out for on a sales page:
1. Flow of information. Sometimes it's not about rewriting your entire sales page but just about moving some sections around. You want to make sure your reader is following along and the information being absorbed is not disjointed.
2. Copy! In most cases, there is simply too much information. As business owners, we know a TON about what we do and sometimes we just want to share it all. My job is to make sure you're being as concise as possible and using words that mean something to your ideal client and aren't vague or jargon-y.
3. Messaging and clarity: Usually this applies to clearly identifying your ideal client's actual problem and how and why you are the solution.
Thank you to these friends for submitting their sales pages!
Britt
Instagram: @Brittdoessocial
Sales page: Content & Community
Jyll
Instagram: @the_google_pro
Sales page: Google Ads Coaching
Julie
Instagram: @julie.m.costa
Sales page: Anchored NLP Certification
Nicole
Instagram: @hello_nicolelehman
Sales page: The Expert Educator
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
FREE: The Sales Page Blueprint
Show mixed and edited by: Cardinal Studio

In this episode of Content Magic, I'm joined by Lindsay Hyatt who is also a copywriter as well as a brand strategist and we are getting into ALL of it.
We talk about what's shifted on social media, how to shed the performative aspect of certain platforms and how to overcome that as well as what it means to go back to more traditional means to market our businesses.

We'll also dig into the challenges faced by new entrepreneurs overwhelmed by social media trends, the importance of email lists for marketing, and a personal take on using Instagram stories for therapeutic expression as well as connection to our audiences.
Together, we'll navigate through concerns over privacy, the prevalence of flashy and often misleading marketing, and the reality of entrepreneurship that rarely matches the glamorous portrayals online.

Plus, so much more! If you're marketing your business online, you have to tune into this episode.
And, don't forget to join my FREE Content Genius Bootcamp to learn even more about content and marketing.

00:00 Pandemic pushed me to start own business.
03:04 Copywriter, marketer, teacher; returns to creative writing.
06:25 Social media feels different: burnout, AI, trolls.
09:39 We can't solely rely on social media.
12:53 Effective, unglamorous email lists succeed for entrepreneurs.
18:03 Interest in investments decreases due to distrust.
20:09 Question your own goals amid peer pressure.
25:09 Instagram's visual; Threads allowed freeing writing instead.
27:44 Cherished memories of kids and embarrassing posts.
29:47 Small email lists can still benefit businesses.
34:24 Promoting local business, brand building, and mentorship.
36:18 Join Lindsay's free content genius boot camp.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
FREE Content Genius Bootcamp
CONNECT WITH LINDSAY!
Instagram: @thelindsayhyatt
Website: lindsayhyatt.com
Podcast: Reprogramming with Lindsay Hyatt
Show mixed and edited by: Cardinal Studio

Today, I'm diving into the concept of entitlement energy and how it can impact your business. I chat about my own experiences and feeling entitled in my own entrepreneurial journey, from expecting opportunities just magically appear to recognizing the importance of consistently promoting myself.
00:00 Podcast on entrepreneurship, content creation, and marketing.

06:23 Sharing daily interactions and world on Instagram.

07:55 Creating hype for new product or service.

11:48 Reevaluating relevance and rectifying past experiences.
CONNECT WITH ME
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
Show mixed and edited by: Cardinal Studio

In this episode of Content Magic I'm speaking with Jenna Holloway, intuitive business mindset coach, about her journey from school teacher to entrepreneur and you'll also learn all about how the role of the subconscious can contribute to success! We talk about limiting beliefs, hustle culture, money stories and operating your business from a a place of ease and flow instead of stress and push.
00:00 Jenna helps female entrepreneurs find mental freedom.
06:08 Jumped into hypnotherapy training, grew successful business.
09:11 Constant pursuit of opportunities, creativity in entrepreneurship.
13:04 Subconscious safety key for achieving personal goals.
14:44 Inner work, aligning content with values. Implementing authenticity.
17:54 Be proactive, empowered, and expand your desires.
21:23 Shift energy, be grateful, and create reality.
25:40 Entrepreneurs struggle with time due to conditioning.
26:51 Embrace the journey, trust, and stay committed.
30:34 Discover success and happiness within to pursue.
33:22 Instagram home, podcast host, upcoming membership launch.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
CONNECT WITH JENNA!
Instagram: @iamjennaholloway
Website: jennaholloway.com
Free masterclass: Uncover the invisible blocks holding you back.
Show mixed and edited by: Cardinal Studio

In this solo episode, I'm chatting about some of the things about me and my personality that weren't exactly celebrated in the corporate world. And, how these exact same things have become my superpowers as an entrepreneur.
00:00 Meeting of creatives and client services explained.

06:04 Journalism and advertising demand constant idea generation.

06:52 Simplify creation process, get approval, client review.

12:53 Part-time work complements full-time career.

14:05 Worked intermittently at independent toy store.
CONNECT WITH ME
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee

Show mixed and edited by: Cardinal Studio