Content Magic
Lindsay Smith
Learn how to create content that breaks through the noise with the magic combination of strategy, energy and intuition.
1 Listener
All episodes
Best episodes
Seasons
Top 10 Content Magic Episodes
Goodpods has curated a list of the 10 best Content Magic episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Content Magic for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Content Magic episode by adding your comments to the episode page.
07/16/24 • 34 min
I'm super excited about this episode! I'm live editing four sales pages submitted to me by colleagues!
As a copywriter, these are some of the things I look out for on a sales page:
1. Flow of information. Sometimes it's not about rewriting your entire sales page but just about moving some sections around. You want to make sure your reader is following along and the information being absorbed is not disjointed.
2. Copy! In most cases, there is simply too much information. As business owners, we know a TON about what we do and sometimes we just want to share it all. My job is to make sure you're being as concise as possible and using words that mean something to your ideal client and aren't vague or jargon-y.
3. Messaging and clarity: Usually this applies to clearly identifying your ideal client's actual problem and how and why you are the solution.
Thank you to these friends for submitting their sales pages!
Britt
Instagram: @Brittdoessocial
Sales page: Content & Community
Jyll
Instagram: @the_google_pro
Sales page: Google Ads Coaching
Julie
Instagram: @julie.m.costa
Sales page: Anchored NLP Certification
Nicole
Instagram: @hello_nicolelehman
Sales page: The Expert Educator
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
FREE: The Sales Page Blueprint
Show mixed and edited by: Cardinal Studio
1 Listener
04/30/24 • 28 min
On todays's episode, I'm welcoming a very special guest, my friend Joanne Bolt, founder of PodcastHer. She is a podcasting superstar and is revolutionizing the way female podcast hosts market themselves.
We chat about the importance of long form content , how to create a super simple sales funnel, and why borrowing an audience can be a game-changer for your business.
With her southern charm and wealth of knowledge, you aren't going to want to miss this one!
06:27 Podcast led to effortless coaching client conversions.
08:33 Successful shift from real estate to coaching female entrepreneurs.
12:10 Podcast helps build trust and relationships effectively.
16:46 Creating warm introductions in real estate increases opportunities.
18:45 Highlighting and personal recommendation led to 85% conversion.
22:15 Improving networking for podcast promotions and visibility.
25:02 Borrowing audience for collaborative visibility through borrowing.
28:28 Encouraging engagement and gratitude for listening.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
CONNECT WITH JOANNE!
Instagram: @itsjoannebolt
Website: PodcastHer.com
Podcast: The B-Word
Ep. 5: Entrepreneurial enlightment with Amy Traugh
Content Magic
12/18/23 • 25 min
In this episode I welcome my first guest, Amy Traugh! Amy is a business bestie, business strategist, podcast host and soon-to-be author.
We dive into the magic of building a community, redefining sales, branding and her personal journey from healthcare to entrepreneurship.
So, grab your coffee and get ready for a dose of tangible content and inspiring conversations in this episode of Content Magic!
00:00 Creating standout content for online businesses podcast.
04:41 Unexpected change led to personal and career reevaluation.
07:19 Starting a business during pandemic, facing challenges.
10:38 Collaboration and authenticity lead to abundance mindset.
15:30 Embracing clarity and aligning with personal goals.
19:58 Helping to overcome barriers to achieve success.
22:58 Authenticity is key in creating content.
24:43 Closing remarks and call to action for audience.
CONNECT WITH ME
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
CONNECT WITH AMY
Instagram: @amytraugh
Podcast: The Motivated CEO
Freebie: CEO Quarterly Review Guide
Show mixed and edited by: Cardinal Studio
01/16/24 • 20 min
In this episode of Content Magic, my friend Charissa Higgins came for a visit! She is a creative brand strategist obsessed with empowering women entrepreneurs. She's sharing her journey into entrepreneurship, her unique view on content and social media and how she balances her creative spirit with strategy. Tune in to discover what it takes to show up authentically and make your mark in the online business world.
00:00 Unplanned creative journey filled with self-doubt.
06:25 Social media strategy feels draining, restrictive.
09:33 Challenging traditional content approach to encourage experimentation.
12:40 Challenged by McKenna, improved skills, complementary personalities.
14:13 McKenna offers strategy; clients benefit from both.
17:42 Finding actionable strategy is the real challenge.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
CONNECT WITH CHARISSA!
Instagram: Charissa Higgins
Free Facebook Group: LearnEarnImpact
Show mixed and edited by: Cardinal Studio
01/10/24 • 35 min
In this episode of Content Magic I'm speaking with Jenna Holloway, intuitive business mindset coach, about her journey from school teacher to entrepreneur and you'll also learn all about how the role of the subconscious can contribute to success! We talk about limiting beliefs, hustle culture, money stories and operating your business from a a place of ease and flow instead of stress and push.
00:00 Jenna helps female entrepreneurs find mental freedom.
06:08 Jumped into hypnotherapy training, grew successful business.
09:11 Constant pursuit of opportunities, creativity in entrepreneurship.
13:04 Subconscious safety key for achieving personal goals.
14:44 Inner work, aligning content with values. Implementing authenticity.
17:54 Be proactive, empowered, and expand your desires.
21:23 Shift energy, be grateful, and create reality.
25:40 Entrepreneurs struggle with time due to conditioning.
26:51 Embrace the journey, trust, and stay committed.
30:34 Discover success and happiness within to pursue.
33:22 Instagram home, podcast host, upcoming membership launch.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
CONNECT WITH JENNA!
Instagram: @iamjennaholloway
Website: jennaholloway.com
Free masterclass: Uncover the invisible blocks holding you back.
Show mixed and edited by: Cardinal Studio
01/02/24 • 15 min
In this solo episode, I'm chatting about some of the things about me and my personality that weren't exactly celebrated in the corporate world. And, how these exact same things have become my superpowers as an entrepreneur.
00:00 Meeting of creatives and client services explained.
06:04 Journalism and advertising demand constant idea generation.
06:52 Simplify creation process, get approval, client review.
12:53 Part-time work complements full-time career.
14:05 Worked intermittently at independent toy store.
CONNECT WITH ME
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
Show mixed and edited by: Cardinal Studio
09/24/24 • 36 min
In this episode of Content Magic, I'm joined by Lindsay Hyatt who is also a copywriter as well as a brand strategist and we are getting into ALL of it.
We talk about what's shifted on social media, how to shed the performative aspect of certain platforms and how to overcome that as well as what it means to go back to more traditional means to market our businesses.
We'll also dig into the challenges faced by new entrepreneurs overwhelmed by social media trends, the importance of email lists for marketing, and a personal take on using Instagram stories for therapeutic expression as well as connection to our audiences.
Together, we'll navigate through concerns over privacy, the prevalence of flashy and often misleading marketing, and the reality of entrepreneurship that rarely matches the glamorous portrayals online.
Plus, so much more! If you're marketing your business online, you have to tune into this episode.
And, don't forget to join my FREE Content Genius Bootcamp to learn even more about content and marketing.
00:00 Pandemic pushed me to start own business.
03:04 Copywriter, marketer, teacher; returns to creative writing.
06:25 Social media feels different: burnout, AI, trolls.
09:39 We can't solely rely on social media.
12:53 Effective, unglamorous email lists succeed for entrepreneurs.
18:03 Interest in investments decreases due to distrust.
20:09 Question your own goals amid peer pressure.
25:09 Instagram's visual; Threads allowed freeing writing instead.
27:44 Cherished memories of kids and embarrassing posts.
29:47 Small email lists can still benefit businesses.
34:24 Promoting local business, brand building, and mentorship.
36:18 Join Lindsay's free content genius boot camp.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
FREE Content Genius Bootcamp
CONNECT WITH LINDSAY!
Instagram: @thelindsayhyatt
Website: lindsayhyatt.com
Podcast: Reprogramming with Lindsay Hyatt
Show mixed and edited by: Cardinal Studio
Ep. 4: Entitlement energy
Content Magic
12/05/23 • 13 min
Today, I'm diving into the concept of entitlement energy and how it can impact your business. I chat about my own experiences and feeling entitled in my own entrepreneurial journey, from expecting opportunities just magically appear to recognizing the importance of consistently promoting myself.
00:00 Podcast on entrepreneurship, content creation, and marketing.
06:23 Sharing daily interactions and world on Instagram.
07:55 Creating hype for new product or service.
11:48 Reevaluating relevance and rectifying past experiences.
CONNECT WITH ME
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
Show mixed and edited by: Cardinal Studio
Ep. 3: The importance of learning to adapt
Content Magic
12/05/23 • 19 min
In this episode, I'm chatting about the need to pivot in our business. One unexpected setback in particular had me almost rebranding myself the one-armed copywriter. Kidding. I'm also getting into that never-ending loop of comparison and how looking at content creation as an art form will change the way you show up. So, tune in and discover how to infuse your business with creativity, adaptability, and growth mindset.
00:00 Embracing change, ready to dive in.
05:42 Shift in content creation leads to growth.
08:48 Launching new ideas is an experimental process.
11:43 Moved a lot, good at Spanish, uncomfortable.
14:57 Entrepreneur for 10 years, cares less now.
17:58 Copywriting should capture brand voice authentically. Content as creative self expression, not marketing.
CONNECT WITH ME
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
Show mixed and edited by: Cardinal Studio
01/07/25 • 24 min
Welcome back to Content Magic!
We are kicking off the new year chatting with my friend Kristina Bartold. She is the co-founder of The Social Snippet and High Vibe Women events.
In this episode we are talking about the power of community through in-person events and building genuine connections, the importance of customer experience and why leading with value is more important than ever.
Kristina also shares some of the secrets to her quick business growth, her mission and values and where her and her business partner want to take things in the future.
You don't want to miss this one!
00:00 Creating effective, standout content crucial for entrepreneurs.
05:05 Canadian entrepreneurial club dislikes agency pitches; applied.
08:28 Juggling expenses, genuine communication, ethical sales approach.
11:47 Traveling and networking crucial for business growth.
13:32 Intentional networking and speaking boost growth.
17:26 Building connections supports business growth and reputation.
20:21 Team is busy, involved; building culture now.
22:52 Social Business Club membership, High Vibe Women event.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
CONNECT WITH KRISTINA!
Instagram: kristina.bartold and thesocialsnippet
Website: thesocialsnippet.com
Freebie: IG profile optimization guide
Show mixed and edited by: Cardinal Studio
Show more best episodes
Show more best episodes
Featured in these lists
FAQ
How many episodes does Content Magic have?
Content Magic currently has 59 episodes available.
What topics does Content Magic cover?
The podcast is about Entrepreneurship, Podcasts and Business.
What is the most popular episode on Content Magic?
The episode title '#38: How to create a sales page that converts. Part 2 of 2' is the most popular.
What is the average episode length on Content Magic?
The average episode length on Content Magic is 26 minutes.
How often are episodes of Content Magic released?
Episodes of Content Magic are typically released every 7 days.
When was the first episode of Content Magic?
The first episode of Content Magic was released on Dec 5, 2023.
Show more FAQ
Show more FAQ