#45: Four reasons why you're overwhelmed with creating content.

09/03/24 • 16 min

On today's episode of Content Magic, I'm sharing some of the main reasons you might be struggling with creating content for your business.
And when I say content, I'm referring to everything you're doing in the online space to market your business.
So, here's what I'm addressing in this episode:
1. Listening to the gurus.
2. Jumping into the next shiny thing.
3. Leaning on social media.
4. Trying to sound like someone else.
Tune in to find out if you're making any of these content mistakes!
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
Show mixed and edited by: Cardinal Studio

Previous Episode

#44: Are you missing out on sales if you're not on Threads?

The short answer? Not really.
The long answer is a bit more nuanced!
In this episode of Content Magic I'm talking all about Threads and what has changed in my business since joining a year ago, why it's so much fun for me and how building a business over there is much different than most social platforms.
The vibe on Threads is very community-oriented. Maybe because it's text only and there is less thinking required to post something.
The question I attempt to answer in this episode is, can we take the Threads energy over to Instagram? And, how?
Let's get started!
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
Show mixed and edited by: Cardinal Studio

Next Episode

#46: Using AI to change your business and life with Emily Baillie

Welcome back to Content Magic.
In this week's episode, I'm welcoming Emily Baillie, a marketing and AI strategist and trainer and we are chatting all about how you can use artificial intelligence responsibly and ethically to help grow your business.
Emily shares invaluable tips on using AI for marketing and workflow automation, emphasizing the importance of maintaining human oversight to ensure professionalism and accuracy.
Emily and I also get into things we wish AI could do for us which might not be that far off in the future. And Emily shares some of the dangers we need to look out for.

Tune into this episode if you've been curious about how to use AI in your daily life, businesses or just want to explore.

04:55 AI integration in marketing tools is unavoidable.
08:20 AI tools useful, not replacing human creators.
11:38 Zapier automates business tasks across multiple platforms.
14:02 Failed zap attempts and unnecessary email notifications.
20:08 Start with public info; iteratively refine tool output.
23:29 AI biases in generating gendered professional images.
25:02 Always fact-check AI content for business reliability.
28:29 Using AI as an advisor, not replacing.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
CONNECT WITH EMILY!
Instagram: @emilybailliesocial
Website: compasscontent.ca
LinkedIn: Emily Baillie
Freebie: prompt writing guide
Show mixed and edited by: Cardinal Studio