I'm super excited about this episode! I'm live editing four sales pages submitted to me by colleagues!
As a copywriter, these are some of the things I look out for on a sales page:
1. Flow of information. Sometimes it's not about rewriting your entire sales page but just about moving some sections around. You want to make sure your reader is following along and the information being absorbed is not disjointed.
2. Copy! In most cases, there is simply too much information. As business owners, we know a TON about what we do and sometimes we just want to share it all. My job is to make sure you're being as concise as possible and using words that mean something to your ideal client and aren't vague or jargon-y.
3. Messaging and clarity: Usually this applies to clearly identifying your ideal client's actual problem and how and why you are the solution.
Thank you to these friends for submitting their sales pages!
Britt
Instagram: @Brittdoessocial
Sales page: Content & Community
Jyll
Instagram: @the_google_pro
Sales page: Google Ads Coaching
Julie
Instagram: @julie.m.costa
Sales page: Anchored NLP Certification
Nicole
Instagram: @hello_nicolelehman
Sales page: The Expert Educator
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
FREE: The Sales Page Blueprint
Show mixed and edited by: Cardinal Studio
07/16/24 • 34 min
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