Ep. 23 How to use a podcast to build a successful business

04/30/24 • 28 min

On todays's episode, I'm welcoming a very special guest, my friend Joanne Bolt, founder of PodcastHer. She is a podcasting superstar and is revolutionizing the way female podcast hosts market themselves.

We chat about the importance of long form content , how to create a super simple sales funnel, and why borrowing an audience can be a game-changer for your business.
With her southern charm and wealth of knowledge, you aren't going to want to miss this one!

06:27 Podcast led to effortless coaching client conversions.
08:33 Successful shift from real estate to coaching female entrepreneurs.
12:10 Podcast helps build trust and relationships effectively.
16:46 Creating warm introductions in real estate increases opportunities.
18:45 Highlighting and personal recommendation led to 85% conversion.
22:15 Improving networking for podcast promotions and visibility.
25:02 Borrowing audience for collaborative visibility through borrowing.
28:28 Encouraging engagement and gratitude for listening.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
CONNECT WITH JOANNE!
Instagram: @itsjoannebolt
Website: PodcastHer.com
Podcast: The B-Word

Previous Episode

Ep. 22 Navigating content creation with Jasmine Hermann

In today's episode of Content Magic I'm welcoming one of my faves! Jasmine, a copy editor and community builder, has tons of value to share.
She and I chat about brand values, brand voice, the pressures of social media and the key component for whatever type of content you create. Newsflash: it's authenticity.
Jasmine is a refreshing reminder that you DON'T have to be on the two major social platforms to build a successful business.
We also talk about the difference between a copy editor and a copywriter, why repurposing content is often overlooked and how content creation has shifted in the last few years.
If you're fed up with social media, you won't want to miss this one!
00:00 Creating standout content is vital for entrepreneurs.
05:53 Hobby turned into business, selling handmade gems.
09:07 Inspiring others through strategic storytelling and sharing.
11:20 Upset by being mistaken for a copywriter.
13:41 Describing and achieving brand voice challenges many.
18:34 LinkedIn: preferred platform for job seekers. Ethical concerns about other social media.
20:46 Overwhelmed by social media, leading to comparison.
26:04 Traditional blogging may be evolving, but not dead.
27:46 Starting with a big idea for content.
32:34 Color-coded planner helps with content repurposing.
34:53 Women-only community for support, networking, and collaboration.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
CONNECT WITH JASMINE!
LinkedIn: Jasmine Hermann
Website: Boss Squad HQ
Show mixed and edited by: Cardinal Studio

Next Episode

Ep. 24 Hormones, health and business with Vandghie Badenhorst.

In this episode I am joined by my friend Vandghie - a dietician and peak performance coach for women entrepreneurs.
And, she is sharing some incredible helpful information about perimenopause, the true meaning of self-care, burnout and listening to our body's cues.
We absolutely cannot show up for our business and clients and customers if we are unwell or not filling our own cups first. Vandghie shares how we can redefine success and transform our daily productivity.
If you're a woman in business in your late 30s or 40s, you won't want to miss this!
06:19 Pediatric dietitian reflects on perimenopause's impact.
07:15 Frustrated dietitian changes career, then faces health issues.
11:36 Research lags in adapting to medical practice.
16:43 Balancing homeschooling and business, health strategy important.
17:55 Women entrepreneurs uniquely thrive in creative cycles.
23:34 Prevent burnout and chronic diseases through self-care.
27:06 Developing self-awareness and curiosity about body signals.
28:29 Frustrated due to lack of holistic medical care.
33:59 Women and moms rush through everything, feel pressured.
37:08 Adjusting with age, being intentional, and self-awareness.
39:20 Navigating business expectations: chasing ideals vs. reality.
CONNECT WITH ME!
Instagram: @lindsaysmithcreative
Website: lindsaysmithcreative.ca
Free community call: Content & Coffee
CONNECT WITH VANDGHIE!
Instagram: @vandghie
Website: vandghie.com
Podcast: The Perimenopause Podcast