TikTok Strategy with Andrea Mora

12/08/21 • 42 min

Oh, TikTok: aka the great unknown. For me, at least. Just when I was getting comfortable; my Instagram followers were steadily growing, YouTube views were up... TikTok took over. Andrea Mora is here to help clear things up.

Andrea is a viral marketer born in Venezuela, and currently based in Los Angeles. Throughout her career, Andrea has had the opportunity to help brands like Tiësto, Upwork, The Russo Brothers, Tencent, TikTok, and more, reach larger audiences and tell authentic stories through social media strategies, content production, and curation. Her multicultural and young approach breathes new life into global brands and successfully targets Millennial and Gen Z audiences.

Andrea on TikTok: https://tiktok.com/@latinapreneur

Andrea on Instagram: https://www.instagram.com/andreamorac

Andrea's Website: https://weshapethis.com

OBLL on Instagram: https://www.instagram.com/onlinebusinesslaunchlab

Latasha on Instagram: https://www.instagram.com/thelatashajames

Latasha on Twitter: https://twitter.com/thelatashajames

Andrea on TikTok: https://tiktok.com/@latinapreneur

Andrea on Instagram: https://www.instagram.com/andreamorac

Andrea's Website: https://weshapethis.com

OBLL on Instagram: https://www.instagram.com/onlinebusinesslaunchlab

Latasha on Instagram: https://www.instagram.com/thelatashajames

Latasha on Twitter: https://twitter.com/thelatashajames

Previous Episode

Founder Story

According to the American Marketing Association, “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

But what happens when the one you’ve spent years, dollars, and copious amounts of energy creating... no longer represents you anymore?

Enter: the rebrand.

Open for enrollment (class starts in January 2022) -
Online Business Launch LabTM accelerator program: https://courses.latashajames.com/courses/online-business-launch-lab/

Resources:

Built to Sell: https://builttosell.com/the-books/
Interview with Ana Skoumal: https://youtu.be/shMwwHKBQ_8
99designs by Vista: https://99designs.com/latashajames
Coolors: https://coolors.co/

Say hi:

Latasha's Twitter: https://twitter.com/thelatashajames/
Latasha's Instagram: https://www.instagram.com/thelatashajames/
OBLL Instagram: https://www.instagram.com/onlinebusinesslaunchlab/

Next Episode

Video Creation with XayLi Barclay

Video is powerful. I always say that besides face to face, video is the closest connection you can have with someone online. And we all learned that in 2020, when the world all but shut down. Suddenly, we all had to pivot our events to Zoom, our entertainment to streaming, and our favorite creators became our coworkers through their digital content.

And those connections we’ve made don’t seem to be going anywhere. By 2022, online videos will make up more than 82% of all consumer internet traffic — which according to Cisco, is 15 times higher than it was in 2017. And while short-form content like TikTok and Instagram Reels do seem to be picking up steam, educational, long-form content is still an excellent way to solidify your niche and build a relationship with a new audience.

Today’s guest knows a little something about that.

XayLi Barclay is a Video Sales & Marketing Coach, and Thinkific Expert for Online Course Creators. She specializes in helping entrepreneurs effectively stand out and make a genuine impact in the digital space. Through educational video content and online courses, she teaches others how to effortlessly create the visual learning experiences they’ve always dreamed of in order to unlock multiple revenue streams, attract paid opportunities and connect on a deeper level with their audience.

Freebie from XayLi: start getting comfortable on camera!
www.camfidence.com

XayLi on social media:
Instagram: https://www.instagram.com/xaylibarclay/
YouTube: https://www.youtube.com/channel/UCfkYw-BU8gjwP4yAL2M8Iiw

Learn more about the Online Business Launch LabTM and enjoy the new site!
https://www.onlinebusinesslaunchlab.com/obll