
Founder Story
12/01/21 • 17 min
According to the American Marketing Association, “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
But what happens when the one you’ve spent years, dollars, and copious amounts of energy creating... no longer represents you anymore?
Enter: the rebrand.
Open for enrollment (class starts in January 2022) -
Online Business Launch LabTM accelerator program: https://courses.latashajames.com/courses/online-business-launch-lab/
Resources:
- Built to Sell: https://builttosell.com/the-books/
- Interview with Ana Skoumal: https://youtu.be/shMwwHKBQ_8
- 99designs by Vista: https://99designs.com/latashajames
- Coolors: https://coolors.co/
Say hi:
- Latasha's Twitter: https://twitter.com/thelatashajames/
- Latasha's Instagram: https://www.instagram.com/thelatashajames/
- OBLL Instagram: https://www.instagram.com/onlinebusinesslaunchlab/
According to the American Marketing Association, “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
But what happens when the one you’ve spent years, dollars, and copious amounts of energy creating... no longer represents you anymore?
Enter: the rebrand.
Open for enrollment (class starts in January 2022) -
Online Business Launch LabTM accelerator program: https://courses.latashajames.com/courses/online-business-launch-lab/
Resources:
- Built to Sell: https://builttosell.com/the-books/
- Interview with Ana Skoumal: https://youtu.be/shMwwHKBQ_8
- 99designs by Vista: https://99designs.com/latashajames
- Coolors: https://coolors.co/
Say hi:
- Latasha's Twitter: https://twitter.com/thelatashajames/
- Latasha's Instagram: https://www.instagram.com/thelatashajames/
- OBLL Instagram: https://www.instagram.com/onlinebusinesslaunchlab/
Next Episode

TikTok Strategy with Andrea Mora
Oh, TikTok: aka the great unknown. For me, at least. Just when I was getting comfortable; my Instagram followers were steadily growing, YouTube views were up... TikTok took over. Andrea Mora is here to help clear things up.
Andrea is a viral marketer born in Venezuela, and currently based in Los Angeles. Throughout her career, Andrea has had the opportunity to help brands like Tiësto, Upwork, The Russo Brothers, Tencent, TikTok, and more, reach larger audiences and tell authentic stories through social media strategies, content production, and curation. Her multicultural and young approach breathes new life into global brands and successfully targets Millennial and Gen Z audiences.
Andrea on TikTok: https://tiktok.com/@latinapreneur
Andrea on Instagram: https://www.instagram.com/andreamorac
Andrea's Website: https://weshapethis.com
OBLL on Instagram: https://www.instagram.com/onlinebusinesslaunchlab
Latasha on Instagram: https://www.instagram.com/thelatashajames
Latasha on Twitter: https://twitter.com/thelatashajames
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