What Challenges Are Marketing Teams Facing and What Strategies Are They Using For Content Creation?

03/10/25 • 43 min

Shelby and Matt discuss the importance of community engagement in content creation, the challenges of data collection, and the dynamics of sales funnels in marketing by exploring data they've collected through their in-person events, Content Adventures.

Previous Episode

What is the Artist's Perspective on Brand Content? (Valentine's Day Edition w/ Melissa Johnson and Colin van't Veld)

Happy Valentine's Day! Shelby and Matt were joined by resident Made By Things artists, Melissa Johnson and Colin van't Veld for a fun co-worker version of the Newlywed Game (all themed around content marketing and the artist's perspective, of course). This is a fun episode you can't miss and will give you a better insight into the internal studio's view on branded content.

Next Episode

Marketing Leadership LIVE at Content Adventure (w/ Jess Fogal @ Provide)

In this episode, Matt is joined by Jess Fogal from Provide at Content Adventure in Columbus, OH. They discuss the evolution of Provide, a fintech company, and its marketing strategies, particularly focusing on the challenges of targeting diverse audiences. They highlight the importance of emotional storytelling and the effectiveness of podcasting as a content marketing tool. Jess shares insights on measuring ROI and the complexities of attribution in marketing, emphasizing the need for a human connection in content creation. They also discuss common mistakes made by marketing teams, the necessity of establishing a strong foundation before pursuing sales enablement, and the critical role of touchpoints in building customer relationships. The conversation also touches on the future of marketing, emphasizing the need for authenticity and the human touch in content creation amidst the rise of AI.