Content Alchemy
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Top 10 Content Alchemy Episodes
Goodpods has curated a list of the 10 best Content Alchemy episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Content Alchemy for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Content Alchemy episode by adding your comments to the episode page.
How Do You Create Belonging in a Brand? (w/ David Peregrina @ Mid-Ohio Food Collective)
Content Alchemy
02/10/25 • 52 min
In this conversation with Matt and Shelby, David Peregrina shares his journey as a designer and creative director, emphasizing the importance of creating belonging through design. He discusses his experiences in the nonprofit sector, the challenges of working with limited resources, and the significance of storytelling in connecting with communities. David also highlights the role of diversity, equity, and inclusion in organizations.
What's The Difference Between Traditional and Content Marketing? (w/ Mariah Bliss @ Travelers)
Content Alchemy
12/09/24 • 43 min
Shelby and Matt are joined by Mariah Bliss, Director of Content Marketing at Travelers, as she shares her journey in content marketing, discussing the differences between content marketing and traditional marketing, the importance of thought leadership, and the role of AI in the content creation process. She emphasizes the need for genuine connections and relationship management with thought leaders, as well as the significance of prioritizing content that aligns with business goals.
What Challenges Are Marketing Teams Facing and What Strategies Are They Using For Content Creation?
Content Alchemy
03/10/25 • 43 min
Shelby and Matt discuss the importance of community engagement in content creation, the challenges of data collection, and the dynamics of sales funnels in marketing by exploring data they've collected through their in-person events, Content Adventures.
Is Everything Just a Numbers Game? (w/ Chris Trum @ Altfest Personal Wealth Management)
Content Alchemy
11/18/24 • 49 min
Shelby and Matt chat with Chris Trum to explore the intricate relationship between numbers and marketing. They discuss the importance of both quantitative and qualitative data, how to navigate business decisions using metrics, and the role of passion in creating compelling content.
Provide (w/ Chelsea Druso)
Content Alchemy
10/28/24 • 44 min
In this conversation, Chelsea Druso discusses the unique culture at Provide, emphasizing inclusivity, flexibility, and the importance of storytelling in marketing. She shares her experiences as a mother in a predominantly female marketing team and how this environment fosters creativity and empathy. The discussion also highlights the significance of accessibility and representation in content creation, the alignment of values with external partners, and the preference for qualitative over quantitative results in measuring success. Chelsea reflects on the risks involved in storytelling and the celebration of team creativity, particularly in their impactful brand videos.
How Do You Start a Career in Marketing? (w/ Dilara Casey)
Content Alchemy
12/16/24 • 47 min
Shelby and Matt are joined by Dilara Casey, who shares her extensive journey in marketing, discussing the evolution of the field, the importance of creativity and strategy, and the impact of AI. She emphasizes the need for aspiring marketers to find their niche and the significance of mid-career transitions. Dilara also reflects on her personal experiences, including her battle with cancer, and how it shaped her perspective on work and fulfillment.
How Do You Build and Maintain Trust with Your Team, Clients, and Audience? (w/ Chris Logsdon @ Logsdon Design)
Content Alchemy
11/25/24 • 49 min
Matt and Shelby are joined by Chris Logsdon as he shares his journey through the creative industry, highlighting his experiences at VaynerMedia and the lessons learned about team dynamics, trust, and the importance of communication. He emphasizes the need for regular check-ins with team members to foster a positive work environment and discusses how these principles translate into his current work in brand identity. The discussion also touches on the relationship between clients and creatives, the audience's perception of branding, and the fulfillment derived from successful projects
10/31/24 • 52 min
On this special Halloween edition of Content Alchemy, Matt and our guest, Drysen Carsten, will be cracking the case on marketing murders and how these brands could potentially be brought back from the dead! Shelby is your storyteller and we will be chatting through 3 brands that follow a spooky theme. Play along at home!
Camp Mograph (w/ Drysen Carsten)
Content Alchemy
11/04/24 • 40 min
In this conversation Matt and Shelby discuss the multifaceted role of content strategy in marketing with Drysen Carsten. They emphasize the importance of creating engaging and emotionally resonant content that builds trust and inspires curiosity among audiences. They share insights on the significance of relatability and vulnerability in storytelling, the need for bold marketing strategies, and the critical touchpoints in the customer journey that foster brand loyalty. They also highlight the role of data and analytics in shaping effective content strategies, advocating for a balance between creativity and strategic planning in content creation.
How Important is Diversity and Inclusion in Healthcare Marketing? (w/ Harvey J. Austin)
Content Alchemy
12/02/24 • 36 min
Shelby and Matt are joined by Harvey J. Austin as he shares his journey from news to healthcare advertising, emphasizing the importance of diversity and authentic voices in marketing. He discusses the challenges faced by people of color in the industry and the need for empathy and trust in healthcare communications.
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FAQ
How many episodes does Content Alchemy have?
Content Alchemy currently has 17 episodes available.
What topics does Content Alchemy cover?
The podcast is about Branding, Video, Marketing, Podcasts, Sales, Business, Animation and Content.
What is the most popular episode on Content Alchemy?
The episode title 'Welcome to Content Alchemy' is the most popular.
What is the average episode length on Content Alchemy?
The average episode length on Content Alchemy is 46 minutes.
How often are episodes of Content Alchemy released?
Episodes of Content Alchemy are typically released every 7 days.
When was the first episode of Content Alchemy?
The first episode of Content Alchemy was released on Sep 6, 2024.
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