Is Everything Just a Numbers Game? (w/ Chris Trum @ Altfest Personal Wealth Management)

11/18/24 • 49 min

Shelby and Matt chat with Chris Trum to explore the intricate relationship between numbers and marketing. They discuss the importance of both quantitative and qualitative data, how to navigate business decisions using metrics, and the role of passion in creating compelling content.

Previous Episode

WorldStrides (w/ Paul Kidd)

In this conversation, Shelby, Matt and their guest Paul Kidd, the Executive Creative Director at WorldStrides, explore the theme of risk in creative collaboration. They discuss the importance of navigating risks in team dynamics, the role of calm leadership in stressful situations, and the significance of asking the right questions to foster creativity. The conversation also touches on the balance between speed to market and a test-and-learn approach, emphasizing the need for in-house teams to push creative boundaries while maintaining a focus on quality and purpose.

Next Episode

How Do You Build and Maintain Trust with Your Team, Clients, and Audience? (w/ Chris Logsdon @ Logsdon Design)

Matt and Shelby are joined by Chris Logsdon as he shares his journey through the creative industry, highlighting his experiences at VaynerMedia and the lessons learned about team dynamics, trust, and the importance of communication. He emphasizes the need for regular check-ins with team members to foster a positive work environment and discusses how these principles translate into his current work in brand identity. The discussion also touches on the relationship between clients and creatives, the audience's perception of branding, and the fulfillment derived from successful projects