How Do You Start a Career in Marketing? (w/ Dilara Casey)

12/16/24 • 47 min

Shelby and Matt are joined by Dilara Casey, who shares her extensive journey in marketing, discussing the evolution of the field, the importance of creativity and strategy, and the impact of AI. She emphasizes the need for aspiring marketers to find their niche and the significance of mid-career transitions. Dilara also reflects on her personal experiences, including her battle with cancer, and how it shaped her perspective on work and fulfillment.

Previous Episode

What's The Difference Between Traditional and Content Marketing? (w/ Mariah Bliss @ Travelers)

Shelby and Matt are joined by Mariah Bliss, Director of Content Marketing at Travelers, as she shares her journey in content marketing, discussing the differences between content marketing and traditional marketing, the importance of thought leadership, and the role of AI in the content creation process. She emphasizes the need for genuine connections and relationship management with thought leaders, as well as the significance of prioritizing content that aligns with business goals.

Next Episode

How Do You Produce Create Great Video Content for Brands? (w/ Rick Preston @ Global Payments)

Rick Preston shares his journey through the video production industry with Shelby and Matt, discussing his experiences from film school to his current role as Head of Creative Services at Global Payments. He emphasizes the importance of embracing opportunities, the transition from a technical to a strategic mindset, and the role of AI in the creative process. Rick also highlights the challenges of balancing in-house resources with external partnerships and the significance of fostering creativity within teams.