Chatting with Copywriters
Bobbie Maloy
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Top 10 Chatting with Copywriters Episodes
Goodpods has curated a list of the 10 best Chatting with Copywriters episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Chatting with Copywriters for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Chatting with Copywriters episode by adding your comments to the episode page.
18: Special Edition: How Marketing Has Changed no. 1
Chatting with Copywriters
05/07/19 • 22 min
In this episode, Bobbie and Kimberly breakdown old ads with modern practices in mind.
Episode 55: How to Get Your Creativity Going to Write Copy
Chatting with Copywriters
03/03/20 • 21 min
In this episode we talk about how to get the creative juices flowing to write awesome copy.
Show Notes:
- Sometimes you have to walk away from what you're doing. Give your brain space to process in the background.
- Don't discount the value of writing down your thoughts as they come to you throughout the day.
- It helps to get excited and feel creative using something that you're passionate about.
- "I would take my phone, open a document, press voice record, and walk around the house and just start talking. I let my mind ramble. Stream of consciousness captures great ideas as there aren't any clear constraints."
- Get into a creative zone by doing more research. Find one piece that is really interesting and inspires you to start writing.
- "Trying to recreate a paragraph that I like but don't know how to say differently, and coming up with my own single paragraph of alliteration, can really get me excited. It sparks the imagination that says 'Wow, that's a really interesting way to say this!'"
- Ask a seemingly random question and relate it to what your topic is!
- Alliteration Resource
- Word Cloud Resource
- Kimberly's Website
- Bobbie's Website
Thanks for listening
Episode 50: How Marketing Has Changed Vol. 4
Chatting with Copywriters
01/28/20 • 19 min
In this episode, Bobbie and I are back with another special episode of "How Marketing Has Changed"
We discuss an old ad found in a lonesome box of sugar alternative in a parent's cupboards.
Episode 48: The Hero's Journey in Marketing
Chatting with Copywriters
01/14/20 • 28 min
In this episode we interview Jenny Edwards about how to build trust and put your audience in the hero's journey into your marketing.
Show Notes:
- The power of storytelling
- What is the hero's journey
- Steps on how to use the hero's journey in your business
- How important is a story in your marketing
- How to better monetize your message by putting storytelling in your copy
- Jenny Edwards Website
- Kimberly's Website
- Bobbie's Website
Thanks for listening
Episode 43: How to Use Claims and Proof
Chatting with Copywriters
12/10/19 • 23 min
In this episode we talk about how you can effectively use claim and proof in your copy.
Show Notes:
- Why claim and proof is important
- How you balance claim and proof
- How to makes claims clear
- How you prove the claim
- Why it is important to use the proof to explain the claim
- Different ways to prove the claim
- How to make proofing claims a part of your copy
- Kimberly's Website
- Bobbie's Website
Thanks for listening
Episode 36: How Copy and Design Work Together Part 1
Chatting with Copywriters
10/22/19 • 20 min
In this episode we talk about the importance of the right visual and copy that convert.
Show Notes:
- How visual is important
- Identify what good designs that convert
- Identifying your goals and outcome that will convert
- Why it is important for designer and copywriter to work together
- How right balance of visual and words that convert
- What designers should avoid doing
- Matt's Website
- Kimberly's Website
- Bobbie's Website
Thanks for listening
Episode 27: Great Leads Part 1
Chatting with Copywriters
07/09/19 • 20 min
In this episode we talk about indirect leads and powerful they can be to capture your audience's attention.
Show Notes:
- What are the types of indirect leads?
- How you can use each lead to catch your audience attention.
- What indirect leads work best on the awareness stage?
- Great Leads by Michael Masterson and John Forde
- Kimberly's Website
- Bobbie's Website
Thanks for listening
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Chatting with Copywriters Episode 23: Adding Scarcity (Ethically)
Chatting with Copywriters
06/11/19 • 20 min
In this episode we talk about the best ways to add scarcity for your product or service so as not to come off as that "slimy marketer".
Show Notes:
- How to get people to take action now, instead of later.
- The definition of false scarcity... and how to avoid it.
- The "I only offer" method to restrict a flood of inquiries.
- How to create scarcity if you have unlimited availability.
- The power of "Because" and "That's why" to justify your limited availability.
- Breaking down the "extended for another day" trap.
- How unethical scarcity can break your customer's trust.
- 7 real ways to add scarcity no matter what your product or service is.
- Kimberly's Website
- Bobbie's Website
Thanks for listening
20: The Power of Split-Testing
Chatting with Copywriters
05/21/19 • 19 min
In this episode we talk about the power of split testing, and how it can dramatically help your copy perform.
13: The Good, the Bad and the Ugly of Social Media
Chatting with Copywriters
04/02/19 • 23 min
In this episode we interview Li Vasquez-Noone about how to use social media to help your business grow.
Show Notes:
- The fallacy of "if you build it, they will come"
- How "social" media isn't purely for social topics only.
- The advantages of posting about your business on Facebook, Twitter, or other social media presence.
- How the common perception of social media users can skew your social media marketing
- The intangibles of investing in a social media campaign
- How to use social media to give your customers the personal touch that many businesses miss out on.
- The 5 factors of a successful social media plan.
- twitter: @li_VasquezNoone
- facebook: @kismetcopywriting
- www.kismetcopywriting.com
Thanks for listening.
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FAQ
How many episodes does Chatting with Copywriters have?
Chatting with Copywriters currently has 58 episodes available.
What topics does Chatting with Copywriters cover?
The podcast is about Marketing, Entrepreneurship, Podcasts, Business, Copywriting, Marketing Strategy and Email Marketing.
What is the most popular episode on Chatting with Copywriters?
The episode title 'Episode 56: How to Craft Powerful Landing Pages' is the most popular.
What is the average episode length on Chatting with Copywriters?
The average episode length on Chatting with Copywriters is 22 minutes.
How often are episodes of Chatting with Copywriters released?
Episodes of Chatting with Copywriters are typically released every 7 days.
When was the first episode of Chatting with Copywriters?
The first episode of Chatting with Copywriters was released on Jan 3, 2019.
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