Episode 43: How to Use Claims and Proof
12/10/19 • 23 min
In this episode we talk about how you can effectively use claim and proof in your copy.
Show Notes:
- Why claim and proof is important
- How you balance claim and proof
- How to makes claims clear
- How you prove the claim
- Why it is important to use the proof to explain the claim
- Different ways to prove the claim
- How to make proofing claims a part of your copy
- Kimberly's Website
- Bobbie's Website
Thanks for listening
In this episode we talk about how you can effectively use claim and proof in your copy.
Show Notes:
- Why claim and proof is important
- How you balance claim and proof
- How to makes claims clear
- How you prove the claim
- Why it is important to use the proof to explain the claim
- Different ways to prove the claim
- How to make proofing claims a part of your copy
- Kimberly's Website
- Bobbie's Website
Thanks for listening
Previous Episode
Episode 42: How to Find Your Hook
In this episode we talk about how you can find the right hook for your product or service
Show Notes:
- How to find the hook in your product or service
- How copywriters find the hook in the stories for their clients
- Why it is important to know the story behind things in creating and finding a hook
- How past marketing material can help you know your products or service
- Why customer stories or feedback are important
- Surveys in finding that hook
- Ways to market your product
- Kimberly's Website
- Bobbie's Website
Thanks for listening
Next Episode
Episode 44: How to Properly Use Links in Your Copy
In this episode we talk about how you can properly use links in your copy.
Show Notes:
- How to properly use links to get people to follow along
- Effective ways you can use links in your copy
- How to optimize your headlines
- How to hide long URLs
- Where you can effectively use the "Learn More"
- Best practices when using affiliate links
- Link for rules and regulations on how to announced you have an affiliate link.
- Kimberly's Website
- Bobbie's Website
Thanks for listening
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