20: The Power of Split-Testing
05/21/19 • 19 min
In this episode we talk about the power of split testing, and how it can dramatically help your copy perform.
In this episode we talk about the power of split testing, and how it can dramatically help your copy perform.
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19: The Opt-In Basics
In this episode, Kimberly and Bobbie breakdown how and when to use opt-ins.
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21: Tools of the Writing Trade
In this episode we talk about the tools we use to help us write better, faster, and more efficiently.
Bobbie's List of Tools of the Trade
- Old Skool Notepad and Pens
- Google Docs
- Print out the writing and mark up with Colored Pens
- Bobbie's Favorite Tea Company
- Getting in the right frame of mind.
Kimberly's List of Tools of the Trade
- Microsoft Word
- Taking a physical break - up to 2 days - between writing
- Draftium
- Focus at will
- Kimberly's Website
- Bobbie's Website
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