
Episode 55: How to Get Your Creativity Going to Write Copy
03/03/20 • 21 min
In this episode we talk about how to get the creative juices flowing to write awesome copy.
Show Notes:
- Sometimes you have to walk away from what you're doing. Give your brain space to process in the background.
- Don't discount the value of writing down your thoughts as they come to you throughout the day.
- It helps to get excited and feel creative using something that you're passionate about.
- "I would take my phone, open a document, press voice record, and walk around the house and just start talking. I let my mind ramble. Stream of consciousness captures great ideas as there aren't any clear constraints."
- Get into a creative zone by doing more research. Find one piece that is really interesting and inspires you to start writing.
- "Trying to recreate a paragraph that I like but don't know how to say differently, and coming up with my own single paragraph of alliteration, can really get me excited. It sparks the imagination that says 'Wow, that's a really interesting way to say this!'"
- Ask a seemingly random question and relate it to what your topic is!
- Alliteration Resource
- Word Cloud Resource
- Kimberly's Website
- Bobbie's Website
Thanks for listening
In this episode we talk about how to get the creative juices flowing to write awesome copy.
Show Notes:
- Sometimes you have to walk away from what you're doing. Give your brain space to process in the background.
- Don't discount the value of writing down your thoughts as they come to you throughout the day.
- It helps to get excited and feel creative using something that you're passionate about.
- "I would take my phone, open a document, press voice record, and walk around the house and just start talking. I let my mind ramble. Stream of consciousness captures great ideas as there aren't any clear constraints."
- Get into a creative zone by doing more research. Find one piece that is really interesting and inspires you to start writing.
- "Trying to recreate a paragraph that I like but don't know how to say differently, and coming up with my own single paragraph of alliteration, can really get me excited. It sparks the imagination that says 'Wow, that's a really interesting way to say this!'"
- Ask a seemingly random question and relate it to what your topic is!
- Alliteration Resource
- Word Cloud Resource
- Kimberly's Website
- Bobbie's Website
Thanks for listening
Previous Episode

Episode 54: The Un-Brand Method
In this episode Kimberly and I talk with Copywriting expert Lindsay Hotmire about her unique Un-Branding Method.
Show Notes:
- The dangers of using "guru" swipe copy
- How frameworks and formulas can hurt your brand
- "What is my why?"
- "What's missing from my market?"
- "What can I do to make an impact?"
- The benefit of using a sounding board to discover your why
- When you understand your "who", you can better determine "who you want to be".
- Immerse yourself in your market -- Become Your Audience.
- The downfall of leading questions.
- How often to revisit the work you've done.
- The 4 statements to understand your audience better.
- How authentic am I showing up in my space?
- Resources and People we discussed in this episode:
- Simon Sinek - Start with Why
- Clotaire Rapaille - The Culture Code
- Jim Collins - Good to Great
- Max Van Manen - Phenomenology of Practice
- The Authenticity Checklist
- Kimberly's Website
- Bobbie's Website
Thanks for listening
Next Episode

Episode 56: How to Craft Powerful Landing Pages
In this episode, Bobbie and Kimberly discuss how to craft powerful landing pages.
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