Chatting with Copywriters Episode 23: Adding Scarcity (Ethically)
06/11/19 • 20 min
In this episode we talk about the best ways to add scarcity for your product or service so as not to come off as that "slimy marketer".
Show Notes:
- How to get people to take action now, instead of later.
- The definition of false scarcity... and how to avoid it.
- The "I only offer" method to restrict a flood of inquiries.
- How to create scarcity if you have unlimited availability.
- The power of "Because" and "That's why" to justify your limited availability.
- Breaking down the "extended for another day" trap.
- How unethical scarcity can break your customer's trust.
- 7 real ways to add scarcity no matter what your product or service is.
- Kimberly's Website
- Bobbie's Website
Thanks for listening
In this episode we talk about the best ways to add scarcity for your product or service so as not to come off as that "slimy marketer".
Show Notes:
- How to get people to take action now, instead of later.
- The definition of false scarcity... and how to avoid it.
- The "I only offer" method to restrict a flood of inquiries.
- How to create scarcity if you have unlimited availability.
- The power of "Because" and "That's why" to justify your limited availability.
- Breaking down the "extended for another day" trap.
- How unethical scarcity can break your customer's trust.
- 7 real ways to add scarcity no matter what your product or service is.
- Kimberly's Website
- Bobbie's Website
Thanks for listening
Previous Episode
Chatting with Copywriters Episode 22: How to Get the Best Copy from Your Copywriter
In this episode we talk about the many ways to get the most productivity and performance from your copywriter.
Show Notes:
- How sharing past marketing efforts can get you better results.
- How backend data (metrics) can help your copywriter produce better copy.
- Interviews for you and your customers that increase conversions.
- Discovering who is the best advocate for your products or service.
- Uncovering your customer's pain points and reasons for purchasing your product through this one service you most likely already have.
- Sharing the copy's performance data can help your copywriter tweak the copy for best results.
- The more specific you get, the better your copywriter can help you.
- The most helpful feedback you can give your copywriter.
- How working with your copywriter to answer questions can give you the best performing copy.
- Kimberly's Website
- Bobbie's Website
Thanks for listening
Next Episode
Chatting with Copywriters Episode 24: Using Voice of Customer Data
In this episode we talk about how powerful using voice of customer data in your business and how to convert it into sales.
Show Notes:
- Effective ways the audience can easily recognize or remember the business.
- How to attract the right target audience for your business.
- Identify the pain points of your customers and how you can provide solutions.
- How effective the voice of customer data connect with your target audience.
- Your audience can easily understand the voice of your business.
- The proper approach to your audience to convert into sales.
- Kimberly's Website
- Bobbie's Website
Thanks for listening
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