Chaos to Conversions: A Podcast on Launching and Email Marketing

In this episode, Branda dives into the world of lead magnets, spilling the tea on what makes them bomb AF or a total dumpster fire, and offers tips to create valuable opt-ins that will impress new subscribers. She also discusses the importance of a solid welcome sequence, a compelling landing page, and choosing the right format for your lead magnet. Whether you're new to creating opt-ins or looking to improve your existing ones, this episode will help you build trust and credibility with your audience from the very start.
Tune in as Branda discusses:

1. Key differences between good and bad lead magnets.
2. Building trust and credibility through lead magnets.
3. Evaluating and updating existing lead magnets.

Creating a Bomb AF Lead Magnet:
https://therelevantcolletive.ck.page/8f0c03aaec

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Plan 90 Days in 90 minutes for $32!
Grab your ticket to Email GPS: www.therelevantcollective.com/email-gps

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Ever wonder why you feel compelled to buy something when it's "limited time only" or marked down from a higher price? In this episode, Branda breaks down two powerful marketing psychology principles that influence consumer behavior every day. She dives deep into how scarcity and price anchoring work, shares practical examples from both online and traditional businesses and provides ethical guidelines to implement these strategies without being manipulative. Whether you're a business owner or a curious consumer, you'll gain valuable insights into these subtle yet effective marketing techniques.
Tune in as Branda discusses:

• How scarcity in marketing drives faster purchasing decisions and perceived value.
• Ways to implement price anchoring to showcase value and pricing strategy.
• Important ethical considerations when using these marketing psychology principles.

________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Melanie and Branda welcome Kris Jones, a StoryBrand Guide, to unravel the mysteries of effective business storytelling. Discover why your client should be the hero of your narrative, learn how to craft a compelling story even if you think your business journey is "boring," and explore practical techniques for deeply connecting with your audience. Whether you're a seasoned entrepreneur or just starting out, this conversation will revolutionize your approach to marketing and help you create a story that truly resonates with your ideal clients.
Tune in as they discuss:

1. The story formula: positioning your client as the hero and yourself as the guide.
2. Crafting a compelling narrative even without a "big" story.
3. Practical techniques for gathering customer insights and creating connections.

Connect with Kris:
Website: https://www.reddoordesigns.com/
Instagram: https://www.instagram.com/reddoordesign/
Facebook:https://www.facebook.com/reddoorportland/?fref=ts
LinkedIn: https://www.linkedin.com/in/reddoordesigns/
YouTube: https://www.youtube.com/@reddoordesign
Learn to communicate your value & write a truly compelling copy in only 5 minutes: https://www.reddoordesigns.com/free-resources

________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Melanie dives into the importance of revisiting and relaunching old offers that may not have performed well initially. She emphasizes that failure is not final and that there is value in learning from past launches. Tune in for strategies on analyzing past failures, identifying unrealistic expectations, and updating marketing approaches. Using her own experiences as examples, Melanie offers insights into understanding why offers may have flopped and how to breathe new life into them.
Tune in as Melanie discusses:

1. The importance of relaunching old offers.
2. Reflecting on past failures and learning from them.
3. Strategies for relaunching old offers successfully.

Unlock the Secret to a Less Stressful Launch

___________________________________
Plan 90 Days in 90 minutes for $32!
Grab your ticket to Email GPS: www.therelevantcollective.com/email-gps

________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Melanie guides you on selecting the perfect workshop topic for your business. She shares her tips on aligning your topic with your audience's desires, creating content that leaves participants feeling accomplished, and timing your workshop for maximum impact. Whether you're using workshops as standalone offers or to pitch larger programs, Melanie's insights will help you craft a workshop that resonates with your audience while adding value to your business.
Tune in as Melanie discusses:

1. Ensuring your workshop topic aligns with your audience's interests and goals.
2. Picking a topic with clear, actionable steps for participants.
3. Choosing a timely or time-sensitive topic that fits your offer and the season.

Create a Workshop That Converts Waitlist:
https://duxburydigital.thrivecart.com/create-a-workshop-that-converts-waitlist/

___________________________________
Plan 90 Days in 90 minutes for $32!
Grab your ticket to Email GPS: www.therelevantcollective.com/email-gps

________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective