Chaos to Conversions: A Podcast on Launching and Email Marketing

Melanie Battistelli, OBM and Branda Villacob, Copywriter

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.

Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.

Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.

Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.

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Top 10 Chaos to Conversions: A Podcast on Launching and Email Marketing Episodes

Goodpods has curated a list of the 10 best Chaos to Conversions: A Podcast on Launching and Email Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Chaos to Conversions: A Podcast on Launching and Email Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Chaos to Conversions: A Podcast on Launching and Email Marketing episode by adding your comments to the episode page.

Ep 013: 3 Elements of a Sales Page You Need

Chaos to Conversions: A Podcast on Launching and Email Marketing

05/14/24 • 21 min

In this episode, Branda tackles the daunting task of crafting effective sales pages. She shares valuable insights into what makes a sales page successful and how to ensure yours stands out. From understanding your audience's struggles to providing the solution they need, Branda covers everything you need to know to create a compelling sales page that converts. Don't miss out on these essential tips for crafting a compelling sales page!
Tune in as Branda discusses:

The qualifier: learning how to turn potential buyers on or off to your offer.
Importance of social proof to confirm the effectiveness of your offer.
Tapping into your customers' challenges and offering a tailored solution.

Mentioned in the episode:

Learn More about Launch Copy: https://www.therelevantcollective.com/launch-copy
Submit an Inquiry for Launch Copy: https://www.therelevantcollective.com/contact

________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Ep 057: The Wildly Underrated Skill That Will Make or Break Your Next Launch

Chaos to Conversions: A Podcast on Launching and Email Marketing

03/18/25 • 18 min

Launching isn’t just about strategy—it’s about mindset, self-awareness, and not spiraling into an existential crisis every time you check your cart. If you’ve ever felt like launching sends you into a stress spiral, this episode is for you.

In this episode, Melanie breaks down how your mindset can make or break your launch, how knowing yourself helps you work with your energy (not against it), and how to stay sane before, during, and after your launch. Because let’s be real—refreshing your email every three minutes isn’t a business plan.

Tune in as Melanie discusses:

Why your mindset matters more than you think when launching.
The difference between growth vs. fixed mindset and abundance vs. scarcity mindset—and how they show up in your launch.
How knowing yourself (introvert? extrovert? somewhere in between?) can help you plan a launch that works for you.
Mid-launch stress? How to pivot, stay focused, and stop panic-refreshing your cart.
The power of post-launch reflection—and why every launch is a goldmine of data.

Mentioned in the Episode:

Ep 54: www.duxburydigital.co/episode54
The Miracle Morning by Hal Elrod: https://a.co/d/5sadqcN

Ep 058: Emails Feel Disjointed? How to Streamline Your Content

Chaos to Conversions: A Podcast on Launching and Email Marketing

03/25/25 • 18 min

Feeling like your emails are all over the place with no real strategy? Without a clear plan, it’s easy to end up sending random emails that don’t work together to build momentum, nurture subscribers, or drive sales.

In this episode, Branda breaks down how to create a streamlined email strategy that moves your audience through a journey—instead of sending content that feels like it’s going nowhere. If you want your emails to feel intentional, aligned, and effective, this episode is for you!

Tune in as Branda discusses:

Why disjointed emails hurt engagement and conversions.
The power of strategic email planning to align with your business goals.
How to create content pathways that guide your audience toward action.
The importance of multiple touch points to nurture and convert subscribers.
How to use quarterly goals to build an email strategy that actually works.

Mentioned in the episode:

Episode 55 - How Quarterly Planning Helps You Avoid Shiny Object Syndrome
Join the EmailGPS Challenge for hands-on support: https://www.therelevantcollective.com/email-gps-waitlist

Ep 006: Email Marketing Between Launches: the Do’s and Don'ts

Chaos to Conversions: A Podcast on Launching and Email Marketing

03/26/24 • 13 min

In this episode, Branda discusses essential strategies for maintaining audience engagement between launches in an online business. She emphasizes the importance of nurturing subscribers and providing value during this downtime, rather than solely focusing on sales pitches. Branda breaks down the marketing funnel concept and shares practical do's and don'ts for effective email marketing between launches. From utilizing data to teasing upcoming offers and promoting waitlists, she offers actionable tips to keep subscribers engaged and primed for future sales opportunities.
Tune in as Branda discusses:

Importance of maintaining engagement with email subscribers between launches.
Strategies for keeping the audience engaged between launches.
Using data to make informed marketing decisions and understanding audience needs.

Ep 019: You Ghosted Your Email List. Now What?

Chaos to Conversions: A Podcast on Launching and Email Marketing

06/25/24 • 18 min

In this episode, Branda dives into what happens when you ghost your email list. Do you dust off the cobwebs, pretend nothing happened, or address your absence head-on? Tune in for tips to bounce back, assess your list's current state, craft a strategic re-engagement plan, and reconnect with your audience.
Tune in as Branda discusses:

Evaluating your list's current engagement after ghosting.
Crafting a strategic content plan to re-engage your audience.
Reconnecting with subscribers using tailored re-introduction strategies.

Mentioned in the episode:

Join the Email RX Waitlist: https://therelevantcolletive.ck.page/email-rx

Ep 017: The Power of Collaboration to Grow Your Network with Lauren Fulton

Chaos to Conversions: A Podcast on Launching and Email Marketing

06/11/24 • 35 min

In this episode, Branda and Melanie welcome Lauren Fulton, a passionate educator and innovative entrepreneur, to discuss the power of collaborations. Lauren shares her experience co-hosting the Teacher Seller Summit with her business partner, Brooklyn, and how their partnership has helped them generate nearly a million dollars in revenue for fellow educators. They delve into the advantages of collaborating, such as playing to each other's strengths, sharing the workload, and having a support system during challenging times. Lauren also offers insights on participating in summits and bundles, highlighting the benefits of exposure, brand awareness, and building connections with other sellers.
Tune in as they discuss:

The benefits of collaborations and partnerships in the teacher-seller space.
Advice for participating in summits and bundles to gain exposure and build connections.
An overview of the upcoming Teacher Seller Summit and its unique interactive format.

Connect with Lauren:
Instagram https://www.instagram.com/thelaurenfulton/
Youtube https://www.youtube.com/channel/UCQVU1qiUBl0UTSdUhB1mE0A
Podcast https://therebrandedteacher.buzzsprout.com/
Teacher's Seller Summit https://rebrandedteacher.kartra.com/page/hM1199

Ep 011: Does Launching Ever Get Easier? with Malia Rivera

Chaos to Conversions: A Podcast on Launching and Email Marketing

04/30/24 • 28 min

In this episode, hosts Branda and Melanie welcome Malia Rivera, a former middle and high school math teacher turned Teachers Pay Teachers (TPT) guru. Malia shares her journey from starting her TPT store in April 2020 to achieving four-figure months within six months. Now, she helps teachers monetize their existing resources on TPT. Tune in as Malia discusses her course launch experiences, the power of beta launches, the importance of feedback, and the transformative impact of strategic support in her most recent successful launch.
Tune in as we discuss:

The importance of beta launches and gathering feedback from participants.
Malia's TPT course designed to help teachers sell their resources on TPT.
Malia's experience with imposter syndrome and overcoming challenges.

Connect with Malia:
Instagram @themaliarivera
Website learn.maliarivera.com
Facebook Group Teachers Pay Teachers for Beginners
Join The New Teacher Seller!

Ep 007: What The Hell Is Pre-Launch And Why Do You Need It?

Chaos to Conversions: A Podcast on Launching and Email Marketing

04/02/24 • 18 min

In the episode, hosts Branda and Melanie dive deep into the critical phase of pre-launching strategies for online businesses. They explore the importance of informing, inspiring, and inviting potential customers during this crucial period, offering practical insights and examples to help listeners navigate the complexities of launching successfully. Join them as they share invaluable tips to take your business from chaos to conversions.
Tune in as we discuss:

Importance of a pre-launch strategy for successful business launches.
Significance of informing, inspiring, and inviting potential customers during the pre-launch phase.
Examples and breakdowns of pre-launch content creation across different platforms.

Mentioned in the episode:

CWC Waitlist: https://bit.ly/onestopworkshop
Retainer Waitlist: https://www.therelevantcollective.com/retainer
Episode 4: https://www.buzzsprout.com/2305929/14670261
Episode 6: https://www.buzzsprout.com/2305929/14715198

Ep 005: 3 Reasons You Need a Paid Workshop in Your Offer Suite

Chaos to Conversions: A Podcast on Launching and Email Marketing

03/19/24 • 12 min

In this episode, Melanie explores the power of paid workshops in online business. She defines what sets them apart, discusses their versatility for all business stages, and reveals their role in testing offers. Tune in for actionable insights on how paid workshops can boost revenue and build trust with your audience. Discover why they could be the game-changer your online business needs!
Tune in as Melanie discusses:

Differences between various online business offerings, such as webinars and workshops.
The numerous advantages of incorporating paid workshops into an online business strategy.
Importance of paid workshops as a tool for testing business ideas and offers.

Mentioned in the episode:

Create a workshop that converts: https://bit.ly/onestopworkshop

Ep 062: Re-engaging and Waking Up Your Email List

Chaos to Conversions: A Podcast on Launching and Email Marketing

04/22/25 • 18 min

You’ve heard of cold subscribers—and maybe you’ve felt tempted to just delete them and move on. But what if you could turn those crickets into clicks with a few intentional moves (and without spiraling every time you open your email platform)?

In this episode, Melanie and Branda are talking all about re-engagement—what to do when your list feels like it’s gone silent, how to wake them back up, and why it actually matters before your next launch. Whether you’ve ghosted your list for months or you’re just noticing your open rates slipping, they’ll walk you through how to rebuild that relationship without starting from scratch.

Tune in as Branda and Melanie discuss:

Why inconsistent emailing can tank your launch results
What Google’s new spam rules mean for your list health
Creative ways to warm up your list before a launch
A breakdown of Branda’s go-to re-engagement email series
How to stop paying for subscribers who never open your emails

Mentioned Links:

Grab Branda’s $9 Re-engagement Challenge: https://www.therelevantcollective.com/blog-promo-swipe

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FAQ

How many episodes does Chaos to Conversions: A Podcast on Launching and Email Marketing have?

Chaos to Conversions: A Podcast on Launching and Email Marketing currently has 63 episodes available.

What topics does Chaos to Conversions: A Podcast on Launching and Email Marketing cover?

The podcast is about Marketing, Entrepreneurship, Mindset, Podcasts, Business, Copywriting and Email Marketing.

What is the most popular episode on Chaos to Conversions: A Podcast on Launching and Email Marketing?

The episode title 'Ep 006: Email Marketing Between Launches: the Do’s and Don'ts' is the most popular.

What is the average episode length on Chaos to Conversions: A Podcast on Launching and Email Marketing?

The average episode length on Chaos to Conversions: A Podcast on Launching and Email Marketing is 20 minutes.

How often are episodes of Chaos to Conversions: A Podcast on Launching and Email Marketing released?

Episodes of Chaos to Conversions: A Podcast on Launching and Email Marketing are typically released every 7 days.

When was the first episode of Chaos to Conversions: A Podcast on Launching and Email Marketing?

The first episode of Chaos to Conversions: A Podcast on Launching and Email Marketing was released on Feb 5, 2024.

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Chaos to Conversions: A Podcast on Launching and Email Marketing

Melanie Battistelli, OBM and Branda Villacob, Copywriter

Top 10 Chaos to Conversions: A Podcast on Launching and Email Marketing Episodes

FAQ

How many episodes does Chaos to Conversions: A Podcast on Launching and Email Marketing have?

What topics does Chaos to Conversions: A Podcast on Launching and Email Marketing cover?

What is the most popular episode on Chaos to Conversions: A Podcast on Launching and Email Marketing?

What is the average episode length on Chaos to Conversions: A Podcast on Launching and Email Marketing?

How often are episodes of Chaos to Conversions: A Podcast on Launching and Email Marketing released?

When was the first episode of Chaos to Conversions: A Podcast on Launching and Email Marketing?

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