Chaos to Conversions: A Podcast on Launching and Email Marketing

Melanie Battistelli, OBM and Branda Villacob, Copywriter

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.

Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.

Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.

Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.

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Top 10 Chaos to Conversions: A Podcast on Launching and Email Marketing Episodes

Goodpods has curated a list of the 10 best Chaos to Conversions: A Podcast on Launching and Email Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Chaos to Conversions: A Podcast on Launching and Email Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Chaos to Conversions: A Podcast on Launching and Email Marketing episode by adding your comments to the episode page.

Ep 039: Email Burnout: What to Do When You're Tired of Writing

Chaos to Conversions: A Podcast on Launching and Email Marketing

11/12/24 • 13 min

Feeling overwhelmed by your email writing tasks? You’re not alone. In this episode, Branda dives into practical steps to tackle email burnout—from assessing your current workload to planning content that aligns with your goals. Discover the power of templates, batching, and even outsourcing to ease the strain and keep your emails fresh. Finally, Branda shares insights to help you overcome burnout and rediscover the joy of connecting with your audience.
Tune in as Branda discusses:

How to recognize and address the signs of email burnout.
Tips for planning and repurposing content to reduce email writing stress.
Effective strategies for delegating or automating email tasks.

Mentioned in this episode:

Email GPS Workshop: https://www.therelevantcollective.com/email-gps
Email Templates: https://www.therelevantcollective.com/shop
Retainer Packages: https://www.therelevantcollective.com/retainer

________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Ep 003: How Often Should You Email Your List?

Chaos to Conversions: A Podcast on Launching and Email Marketing

03/05/24 • 13 min

In this episode, Branda delves into the often murky waters of email marketing consistency. Have you ever wondered what "staying consistent" with emails really means? Branda cuts through the noise to provide actionable insights on how often you should be emailing your list and why consistency matters now more than ever, especially with recent changes to Gmail and Yahoo.
Tune in as Branda discusses:

Consistency in email marketing and making it work for you
Minimum recommended frequency for emailing your list
Navigating changes in email platforms to ensure successful email delivery and engagement

Mentioned in the episode:

Postmaster Tools: https://www.gmail.com/postmaster/
Copywriting Retainer Waitlist: https://www.therelevantcollective.com/retainer
Book a Content Planning VIP Day: https://www.therelevantcollective.com/contact

Ep 013: 3 Elements of a Sales Page You Need

Chaos to Conversions: A Podcast on Launching and Email Marketing

05/14/24 • 21 min

In this episode, Branda tackles the daunting task of crafting effective sales pages. She shares valuable insights into what makes a sales page successful and how to ensure yours stands out. From understanding your audience's struggles to providing the solution they need, Branda covers everything you need to know to create a compelling sales page that converts. Don't miss out on these essential tips for crafting a compelling sales page!
Tune in as Branda discusses:

The qualifier: learning how to turn potential buyers on or off to your offer.
Importance of social proof to confirm the effectiveness of your offer.
Tapping into your customers' challenges and offering a tailored solution.

Mentioned in the episode:

Learn More about Launch Copy: https://www.therelevantcollective.com/launch-copy
Submit an Inquiry for Launch Copy: https://www.therelevantcollective.com/contact

Ep 016: Should You Let Subscribers Opt Out Of Sales Emails?

Chaos to Conversions: A Podcast on Launching and Email Marketing

06/04/24 • 20 min

In this episode, Branda discusses the concept of a "soft opt-out" in email marketing, allowing subscribers to opt out of receiving specific promotional or launch emails without unsubscribing from the entire list. She explores the benefits, such as retaining more subscribers and providing valuable feedback, as well as potential downsides, like reduced awareness of offers and technical challenges.
Tune in as Branda discusses:

What's a soft opt-out and how it differs from a full unsubscribe.
How to implement soft opt-outs depending on the email marketing platform used.
Pros and cons of soft opt-outs.

Mentioned in the episode:

Launch Copy https://www.therelevantcollective.com/launch-copy

Ep 028: How to Create a Good Lead Magnet

Chaos to Conversions: A Podcast on Launching and Email Marketing

08/27/24 • 19 min

In this episode, Branda dives into the world of lead magnets, spilling the tea on what makes them bomb AF or a total dumpster fire, and offers tips to create valuable opt-ins that will impress new subscribers. She also discusses the importance of a solid welcome sequence, a compelling landing page, and choosing the right format for your lead magnet. Whether you're new to creating opt-ins or looking to improve your existing ones, this episode will help you build trust and credibility with your audience from the very start.
Tune in as Branda discusses:

Key differences between good and bad lead magnets.
Building trust and credibility through lead magnets.
Evaluating and updating existing lead magnets.

Creating a Bomb AF Lead Magnet:
https://therelevantcolletive.ck.page/8f0c03aaec

Ep 029: Tech Stack Wars: Who Has the Better Tech Stack?

Chaos to Conversions: A Podcast on Launching and Email Marketing

09/03/24 • 25 min

In this episode, Branda and Melanie compare notes on their favorite business tech tools. They explore the pros and cons of various platforms for managing clients, planning content, and running projects. With a mix of shared preferences and friendly disagreements, they offer insights into communication methods, email marketing solutions, and website builders. Whether you're a tech newbie or a software savant, this episode is packed with insights to help you level up your business game!
Tune in as they discuss:

Client and project management tools.
Content planning and communication tools.
Marketing and web platforms.

Mentioned in this episode:

Dubsado: dubsado.com/?c=duxburydigital
Airtable: https://airtable.com/invite/r/pWbMMPpz
Asana: https://asana.com
Showit: https://account.showit.com/r/duxburydigital
Flodesk: https://flodesk.com/c/0JJ6PE
Convertkit: https://partners.convertkit.com/otz1r96jdhal-pricing
Honeybook: http://share.honeybook.com/branda4365298
Monday.com: https://try.monday.com/m6cwxis2eppl

Ep 038: 4 Ways to Increase Your Revenue this Black Friday

Chaos to Conversions: A Podcast on Launching and Email Marketing

11/05/24 • 21 min

Ready to boost your Black Friday sales without creating a ton of new offers? In this episode, Melanie breaks down four proven strategies to increase your revenue by leveraging what you already have. She shares examples, pricing considerations, and tech recommendations to help you implement upsells, bumps, downsells, and cross-sells that your customers will actually appreciate. Whether you're planning a grand promotion or keeping things simple this year, these actionable tips will help you maximize your sales potential.
Tune in as Melanie discusses:

Differences between upsells and order bumps and how to implement them effectively in your sales funnel.
How to create strategic downsells that address customer objections while maintaining value.
The power of cross-selling to existing customers and simple ways to implement it in your product ecosystem.

Mentioned in this episode:
3 Questions to Ask Yourself Before Creating Your Next Offer:
https://duxburydigital.thrivecart.com/3qstoask/

Ep 005: 3 Reasons You Need a Paid Workshop in Your Offer Suite

Chaos to Conversions: A Podcast on Launching and Email Marketing

03/19/24 • 12 min

In this episode, Melanie explores the power of paid workshops in online business. She defines what sets them apart, discusses their versatility for all business stages, and reveals their role in testing offers. Tune in for actionable insights on how paid workshops can boost revenue and build trust with your audience. Discover why they could be the game-changer your online business needs!
Tune in as Melanie discusses:

Differences between various online business offerings, such as webinars and workshops.
The numerous advantages of incorporating paid workshops into an online business strategy.
Importance of paid workshops as a tool for testing business ideas and offers.

Mentioned in the episode:

Create a workshop that converts: https://bit.ly/onestopworkshop

Ep 004: Mastering Market Research for Online Success

Chaos to Conversions: A Podcast on Launching and Email Marketing

03/12/24 • 25 min

In the episode, hosts Branda and Melanie delve into the critical importance of market research for online business success. They explore various methods for conducting effective market research, including surveys, social media polls, and client interviews. Emphasizing the need to understand audience preferences and pain points, the hosts provide practical strategies for utilizing market research findings to tailor messaging across platforms such as websites, emails, and social media. Tune in to discover how to transform market insights into actionable steps for boosting conversions and growing your online business.
Tune in as we discuss:

Importance of market research in understanding audience preferences.
Various methods of conducting market research.
Utilizing market research findings effectively.

Mentioned in the episode:

Free Market Research Guide: https://duxburydigital.thrivecart.com/market-research-guide/

Ep 032: How to Use Storytelling in Your Business with Kris Jones

Chaos to Conversions: A Podcast on Launching and Email Marketing

09/24/24 • 26 min

In this episode, Melanie and Branda welcome Kris Jones, a StoryBrand Guide, to unravel the mysteries of effective business storytelling. Discover why your client should be the hero of your narrative, learn how to craft a compelling story even if you think your business journey is "boring," and explore practical techniques for deeply connecting with your audience. Whether you're a seasoned entrepreneur or just starting out, this conversation will revolutionize your approach to marketing and help you create a story that truly resonates with your ideal clients.
Tune in as they discuss:

The story formula: positioning your client as the hero and yourself as the guide.
Crafting a compelling narrative even without a "big" story.
Practical techniques for gathering customer insights and creating connections.

Connect with Kris:
Website: https://www.reddoordesigns.com/
Instagram: https://www.instagram.com/reddoordesign/
Facebook:https://www.facebook.com/reddoorportland/?fref=ts
LinkedIn: https://www.linkedin.com/in/reddoordesigns/
YouTube: https://www.youtube.com/@reddoordesign
Learn to communicate your value & write a truly compelling copy in only 5 minutes: https://www.reddoordesigns.com/free-resources

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FAQ

How many episodes does Chaos to Conversions: A Podcast on Launching and Email Marketing have?

Chaos to Conversions: A Podcast on Launching and Email Marketing currently has 46 episodes available.

What topics does Chaos to Conversions: A Podcast on Launching and Email Marketing cover?

The podcast is about Marketing, Entrepreneurship, Mindset, Podcasts, Business, Copywriting and Email Marketing.

What is the most popular episode on Chaos to Conversions: A Podcast on Launching and Email Marketing?

The episode title 'Ep 006: Email Marketing Between Launches: the Do’s and Don'ts' is the most popular.

What is the average episode length on Chaos to Conversions: A Podcast on Launching and Email Marketing?

The average episode length on Chaos to Conversions: A Podcast on Launching and Email Marketing is 20 minutes.

How often are episodes of Chaos to Conversions: A Podcast on Launching and Email Marketing released?

Episodes of Chaos to Conversions: A Podcast on Launching and Email Marketing are typically released every 7 days.

When was the first episode of Chaos to Conversions: A Podcast on Launching and Email Marketing?

The first episode of Chaos to Conversions: A Podcast on Launching and Email Marketing was released on Feb 5, 2024.

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Chaos to Conversions: A Podcast on Launching and Email Marketing

Melanie Battistelli, OBM and Branda Villacob, Copywriter

Top 10 Chaos to Conversions: A Podcast on Launching and Email Marketing Episodes

FAQ

How many episodes does Chaos to Conversions: A Podcast on Launching and Email Marketing have?

What topics does Chaos to Conversions: A Podcast on Launching and Email Marketing cover?

What is the most popular episode on Chaos to Conversions: A Podcast on Launching and Email Marketing?

What is the average episode length on Chaos to Conversions: A Podcast on Launching and Email Marketing?

How often are episodes of Chaos to Conversions: A Podcast on Launching and Email Marketing released?

When was the first episode of Chaos to Conversions: A Podcast on Launching and Email Marketing?

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