Chaos to Conversions: A Podcast on Launching and Email Marketing

Melanie Battistelli, OBM and Branda Villacob, Copywriter

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.

Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.

Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.

Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.

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Top 10 Chaos to Conversions: A Podcast on Launching and Email Marketing Episodes

Goodpods has curated a list of the 10 best Chaos to Conversions: A Podcast on Launching and Email Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Chaos to Conversions: A Podcast on Launching and Email Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Chaos to Conversions: A Podcast on Launching and Email Marketing episode by adding your comments to the episode page.

Ep 025: Behind the Scenes of My Client’s Email Strategy

Chaos to Conversions: A Podcast on Launching and Email Marketing

08/06/24 • 24 min

In this episode, Branda takes us on a ride through the email marketing world, armed with nothing but her wits and a spreadsheet full of data! She shares a behind-the-scenes look at a nine-month journey with a unique client—a pair of Texas real estate developers. Discover how she navigates from initial market research to refining messages that truly resonate. Branda reveals her strategic thought process, the results of her experiments, and actionable insights you can implement in your own business.
Tune in as Branda discusses:

Crafting an email marketing strategy from the ground up.
Experimenting with different types of content to see what resonates.
Segmenting audiences and refining messages to maximize engagement.

________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Ep 032: How to Use Storytelling in Your Business with Kris Jones

Chaos to Conversions: A Podcast on Launching and Email Marketing

09/24/24 • 26 min

In this episode, Melanie and Branda welcome Kris Jones, a StoryBrand Guide, to unravel the mysteries of effective business storytelling. Discover why your client should be the hero of your narrative, learn how to craft a compelling story even if you think your business journey is "boring," and explore practical techniques for deeply connecting with your audience. Whether you're a seasoned entrepreneur or just starting out, this conversation will revolutionize your approach to marketing and help you create a story that truly resonates with your ideal clients.
Tune in as they discuss:

The story formula: positioning your client as the hero and yourself as the guide.
Crafting a compelling narrative even without a "big" story.
Practical techniques for gathering customer insights and creating connections.

Connect with Kris:
Website: https://www.reddoordesigns.com/
Instagram: https://www.instagram.com/reddoordesign/
Facebook:https://www.facebook.com/reddoorportland/?fref=ts
LinkedIn: https://www.linkedin.com/in/reddoordesigns/
YouTube: https://www.youtube.com/@reddoordesign
Learn to communicate your value & write a truly compelling copy in only 5 minutes: https://www.reddoordesigns.com/free-resources

Ep 006: Email Marketing Between Launches: the Do’s and Don'ts

Chaos to Conversions: A Podcast on Launching and Email Marketing

03/26/24 • 13 min

In this episode, Branda discusses essential strategies for maintaining audience engagement between launches in an online business. She emphasizes the importance of nurturing subscribers and providing value during this downtime, rather than solely focusing on sales pitches. Branda breaks down the marketing funnel concept and shares practical do's and don'ts for effective email marketing between launches. From utilizing data to teasing upcoming offers and promoting waitlists, she offers actionable tips to keep subscribers engaged and primed for future sales opportunities.
Tune in as Branda discusses:

Importance of maintaining engagement with email subscribers between launches.
Strategies for keeping the audience engaged between launches.
Using data to make informed marketing decisions and understanding audience needs.

Ep 005: 3 Reasons You Need a Paid Workshop in Your Offer Suite

Chaos to Conversions: A Podcast on Launching and Email Marketing

03/19/24 • 12 min

In this episode, Melanie explores the power of paid workshops in online business. She defines what sets them apart, discusses their versatility for all business stages, and reveals their role in testing offers. Tune in for actionable insights on how paid workshops can boost revenue and build trust with your audience. Discover why they could be the game-changer your online business needs!
Tune in as Melanie discusses:

Differences between various online business offerings, such as webinars and workshops.
The numerous advantages of incorporating paid workshops into an online business strategy.
Importance of paid workshops as a tool for testing business ideas and offers.

Mentioned in the episode:

Create a workshop that converts: https://bit.ly/onestopworkshop

Ep 004: Mastering Market Research for Online Success

Chaos to Conversions: A Podcast on Launching and Email Marketing

03/12/24 • 25 min

In the episode, hosts Branda and Melanie delve into the critical importance of market research for online business success. They explore various methods for conducting effective market research, including surveys, social media polls, and client interviews. Emphasizing the need to understand audience preferences and pain points, the hosts provide practical strategies for utilizing market research findings to tailor messaging across platforms such as websites, emails, and social media. Tune in to discover how to transform market insights into actionable steps for boosting conversions and growing your online business.
Tune in as we discuss:

Importance of market research in understanding audience preferences.
Various methods of conducting market research.
Utilizing market research findings effectively.

Mentioned in the episode:

Free Market Research Guide: https://duxburydigital.thrivecart.com/market-research-guide/

Ep 003: How Often Should You Email Your List?

Chaos to Conversions: A Podcast on Launching and Email Marketing

03/05/24 • 13 min

In this episode, Branda delves into the often murky waters of email marketing consistency. Have you ever wondered what "staying consistent" with emails really means? Branda cuts through the noise to provide actionable insights on how often you should be emailing your list and why consistency matters now more than ever, especially with recent changes to Gmail and Yahoo.
Tune in as Branda discusses:

Consistency in email marketing and making it work for you
Minimum recommended frequency for emailing your list
Navigating changes in email platforms to ensure successful email delivery and engagement

Mentioned in the episode:

Postmaster Tools: https://www.gmail.com/postmaster/
Copywriting Retainer Waitlist: https://www.therelevantcollective.com/retainer
Book a Content Planning VIP Day: https://www.therelevantcollective.com/contact

Ep 008: Skip the Launch Overwhelm with These Tips

Chaos to Conversions: A Podcast on Launching and Email Marketing

04/09/24 • 25 min

In this episode, Melanie shares three essential tips to overcome overwhelm during product launches. From cultivating the right mindset to staying organized and planning strategic content, Melanie offers practical strategies to navigate the ups and downs of online business. Get ready to learn how to shift your mindset, streamline your launch process, and create engaging content to drive success in your entrepreneurial journey.
Tune in as Melanie discusses:

Importance of having the right mindset before launching a product.
Organizational strategies for launching.
Planning and creating content to engage the audience and lead them through the pre-launch, inspiration, and conversion phases.

Ep 011: Does Launching Ever Get Easier? with Malia Rivera

Chaos to Conversions: A Podcast on Launching and Email Marketing

04/30/24 • 28 min

In this episode, hosts Branda and Melanie welcome Malia Rivera, a former middle and high school math teacher turned Teachers Pay Teachers (TPT) guru. Malia shares her journey from starting her TPT store in April 2020 to achieving four-figure months within six months. Now, she helps teachers monetize their existing resources on TPT. Tune in as Malia discusses her course launch experiences, the power of beta launches, the importance of feedback, and the transformative impact of strategic support in her most recent successful launch.
Tune in as we discuss:

The importance of beta launches and gathering feedback from participants.
Malia's TPT course designed to help teachers sell their resources on TPT.
Malia's experience with imposter syndrome and overcoming challenges.

Connect with Malia:
Instagram @themaliarivera
Website learn.maliarivera.com
Facebook Group Teachers Pay Teachers for Beginners
Join The New Teacher Seller!

Ep 012: How (And Why) You Should Relaunch That Old Offer

Chaos to Conversions: A Podcast on Launching and Email Marketing

05/07/24 • 15 min

In this episode, Melanie dives into the importance of revisiting and relaunching old offers that may not have performed well initially. She emphasizes that failure is not final and that there is value in learning from past launches. Tune in for strategies on analyzing past failures, identifying unrealistic expectations, and updating marketing approaches. Using her own experiences as examples, Melanie offers insights into understanding why offers may have flopped and how to breathe new life into them.
Tune in as Melanie discusses:

The importance of relaunching old offers.
Reflecting on past failures and learning from them.
Strategies for relaunching old offers successfully.

Unlock the Secret to a Less Stressful Launch

Ep 028: How to Create a Good Lead Magnet

Chaos to Conversions: A Podcast on Launching and Email Marketing

08/27/24 • 19 min

In this episode, Branda dives into the world of lead magnets, spilling the tea on what makes them bomb AF or a total dumpster fire, and offers tips to create valuable opt-ins that will impress new subscribers. She also discusses the importance of a solid welcome sequence, a compelling landing page, and choosing the right format for your lead magnet. Whether you're new to creating opt-ins or looking to improve your existing ones, this episode will help you build trust and credibility with your audience from the very start.
Tune in as Branda discusses:

Key differences between good and bad lead magnets.
Building trust and credibility through lead magnets.
Evaluating and updating existing lead magnets.

Creating a Bomb AF Lead Magnet:
https://therelevantcolletive.ck.page/8f0c03aaec

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FAQ

How many episodes does Chaos to Conversions: A Podcast on Launching and Email Marketing have?

Chaos to Conversions: A Podcast on Launching and Email Marketing currently has 36 episodes available.

What topics does Chaos to Conversions: A Podcast on Launching and Email Marketing cover?

The podcast is about Marketing, Entrepreneurship, Mindset, Podcasts, Business, Copywriting and Email Marketing.

What is the most popular episode on Chaos to Conversions: A Podcast on Launching and Email Marketing?

The episode title 'Ep 006: Email Marketing Between Launches: the Do’s and Don'ts' is the most popular.

What is the average episode length on Chaos to Conversions: A Podcast on Launching and Email Marketing?

The average episode length on Chaos to Conversions: A Podcast on Launching and Email Marketing is 20 minutes.

How often are episodes of Chaos to Conversions: A Podcast on Launching and Email Marketing released?

Episodes of Chaos to Conversions: A Podcast on Launching and Email Marketing are typically released every 7 days.

When was the first episode of Chaos to Conversions: A Podcast on Launching and Email Marketing?

The first episode of Chaos to Conversions: A Podcast on Launching and Email Marketing was released on Feb 5, 2024.

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Chaos to Conversions: A Podcast on Launching and Email Marketing

Melanie Battistelli, OBM and Branda Villacob, Copywriter

Top 10 Chaos to Conversions: A Podcast on Launching and Email Marketing Episodes

FAQ

How many episodes does Chaos to Conversions: A Podcast on Launching and Email Marketing have?

What topics does Chaos to Conversions: A Podcast on Launching and Email Marketing cover?

What is the most popular episode on Chaos to Conversions: A Podcast on Launching and Email Marketing?

What is the average episode length on Chaos to Conversions: A Podcast on Launching and Email Marketing?

How often are episodes of Chaos to Conversions: A Podcast on Launching and Email Marketing released?

When was the first episode of Chaos to Conversions: A Podcast on Launching and Email Marketing?

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