Ep 006: Email Marketing Between Launches: the Do’s and Don'ts

03/26/24 • 13 min

Chaos to Conversions: A Podcast on Launching and Email Marketing

In this episode, Branda discusses essential strategies for maintaining audience engagement between launches in an online business. She emphasizes the importance of nurturing subscribers and providing value during this downtime, rather than solely focusing on sales pitches. Branda breaks down the marketing funnel concept and shares practical do's and don'ts for effective email marketing between launches. From utilizing data to teasing upcoming offers and promoting waitlists, she offers actionable tips to keep subscribers engaged and primed for future sales opportunities.
Tune in as Branda discusses:

Importance of maintaining engagement with email subscribers between launches.
Strategies for keeping the audience engaged between launches.
Using data to make informed marketing decisions and understanding audience needs.

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Importance of maintaining engagement with email subscribers between launches.
Strategies for keeping the audience engaged between launches.
Using data to make informed marketing decisions and understanding audience needs.

Previous Episode

Ep 005: 3 Reasons You Need a Paid Workshop in Your Offer Suite

In this episode, Melanie explores the power of paid workshops in online business. She defines what sets them apart, discusses their versatility for all business stages, and reveals their role in testing offers. Tune in for actionable insights on how paid workshops can boost revenue and build trust with your audience. Discover why they could be the game-changer your online business needs!
Tune in as Melanie discusses:

Differences between various online business offerings, such as webinars and workshops.
The numerous advantages of incorporating paid workshops into an online business strategy.
Importance of paid workshops as a tool for testing business ideas and offers.

Mentioned in the episode:

Create a workshop that converts: https://bit.ly/onestopworkshop

Next Episode

Ep 007: What The Hell Is Pre-Launch And Why Do You Need It?

In the episode, hosts Branda and Melanie dive deep into the critical phase of pre-launching strategies for online businesses. They explore the importance of informing, inspiring, and inviting potential customers during this crucial period, offering practical insights and examples to help listeners navigate the complexities of launching successfully. Join them as they share invaluable tips to take your business from chaos to conversions.
Tune in as we discuss:

Importance of a pre-launch strategy for successful business launches.
Significance of informing, inspiring, and inviting potential customers during the pre-launch phase.
Examples and breakdowns of pre-launch content creation across different platforms.

Mentioned in the episode: