Ep 062: Re-engaging and Waking Up Your Email List

04/22/25 • 18 min

Chaos to Conversions: A Podcast on Launching and Email Marketing

You’ve heard of cold subscribers—and maybe you’ve felt tempted to just delete them and move on. But what if you could turn those crickets into clicks with a few intentional moves (and without spiraling every time you open your email platform)?

In this episode, Melanie and Branda are talking all about re-engagement—what to do when your list feels like it’s gone silent, how to wake them back up, and why it actually matters before your next launch. Whether you’ve ghosted your list for months or you’re just noticing your open rates slipping, they’ll walk you through how to rebuild that relationship without starting from scratch.

Tune in as Branda and Melanie discuss:

Why inconsistent emailing can tank your launch results
What Google’s new spam rules mean for your list health
Creative ways to warm up your list before a launch
A breakdown of Branda’s go-to re-engagement email series
How to stop paying for subscribers who never open your emails

Mentioned Links:

Grab Branda’s $9 Re-engagement Challenge: https://www.therelevantcollective.com/blog-promo-swipe

________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Tune in as Branda and Melanie discuss:

Why inconsistent emailing can tank your launch results
What Google’s new spam rules mean for your list health
Creative ways to warm up your list before a launch
A breakdown of Branda’s go-to re-engagement email series
How to stop paying for subscribers who never open your emails

Mentioned Links:

Grab Branda’s $9 Re-engagement Challenge: https://www.therelevantcollective.com/blog-promo-swipe

Previous Episode

Ep 061: How to Spend Less Time Writing Copy

Does writing your emails, blogs, or launch copy take forever?
A. You’re not alone. B. You don’t have to keep drowning in drafts and decision fatigue!

In this episode, Branda shares her favorite ways to speed up the writing process without sacrificing quality. Whether you love writing but don’t have the time, or you dread staring at a blinking cursor, you’ll walk away with easy-to-implement ideas that help you write smarter, faster, and with way less stress.

Tune in as Branda discusses: