Ep 019: You Ghosted Your Email List. Now What?

06/25/24 • 18 min

Chaos to Conversions: A Podcast on Launching and Email Marketing

In this episode, Branda dives into what happens when you ghost your email list. Do you dust off the cobwebs, pretend nothing happened, or address your absence head-on? Tune in for tips to bounce back, assess your list's current state, craft a strategic re-engagement plan, and reconnect with your audience.
Tune in as Branda discusses:

Evaluating your list's current engagement after ghosting.
Crafting a strategic content plan to re-engage your audience.
Reconnecting with subscribers using tailored re-introduction strategies.

Mentioned in the episode:

Join the Email RX Waitlist: https://therelevantcolletive.ck.page/email-rx

________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Evaluating your list's current engagement after ghosting.
Crafting a strategic content plan to re-engage your audience.
Reconnecting with subscribers using tailored re-introduction strategies.

Mentioned in the episode:

Join the Email RX Waitlist: https://therelevantcolletive.ck.page/email-rx

Previous Episode

Ep 018: Your Mid-Year Pep Talk

In this episode, Melanie pauses to celebrate the halfway point of 2024 by reflecting on her accomplishments so far. Join her for a quick check-in as she guides you through a time audit, revisits your big-picture vision, and realigns your daily tasks with your goals. Melanie’s insights will help you acknowledge your wins and adjust your plans to finish the year strong. Tune in for practical tips and inspiration to keep your small business on track!
Tune in as Melanie discusses:

Importance of acknowledging and celebrating your accomplishments.
How to perform a time audit to review how well your daily tasks align with your initial goals for the year.
Reassessing their big-picture vision and specific goals.

Mentioned in the episode:

Small Business KPIs https://duxburydigital.thrivecart.com/kpis-for-small-businesses/
Teacher Seller's Summit https://mbattistelli.krtra.com/t/osCUZdGbeha4

Next Episode

Ep 020: Launch Question Call-In

In the episode, Melanie and Branda dive into the nitty-gritty of product launches, tackling burning questions that keep entrepreneurs up at night. From newsletter strategies to crafting irresistible bonuses, they leave no stone unturned. The duo shares differing perspectives on launch strategies, sprinkled with real-world examples and humor. They explore effective copy, evergreen versus live launches, and the controversial topic of soft opt-outs. Whether you're a launch newbie or seasoned pro, this episode arms you with fresh insights and practical tips to make your next launch a head-turning success.
Tune in as they discuss:

Using bonuses during a launch and psychological impact on buyers.
Differences between live launches vs. evergreen launches.
Importance of incorporating the audience's own words and phrases in marketing materials.

Mentioned in the episode: