Ep 057: The Wildly Underrated Skill That Will Make or Break Your Next Launch

03/18/25 • 18 min

Chaos to Conversions: A Podcast on Launching and Email Marketing

Launching isn’t just about strategy—it’s about mindset, self-awareness, and not spiraling into an existential crisis every time you check your cart. If you’ve ever felt like launching sends you into a stress spiral, this episode is for you.

In this episode, Melanie breaks down how your mindset can make or break your launch, how knowing yourself helps you work with your energy (not against it), and how to stay sane before, during, and after your launch. Because let’s be real—refreshing your email every three minutes isn’t a business plan.

Tune in as Melanie discusses:

Why your mindset matters more than you think when launching.
The difference between growth vs. fixed mindset and abundance vs. scarcity mindset—and how they show up in your launch.
How knowing yourself (introvert? extrovert? somewhere in between?) can help you plan a launch that works for you.
Mid-launch stress? How to pivot, stay focused, and stop panic-refreshing your cart.
The power of post-launch reflection—and why every launch is a goldmine of data.

Mentioned in the Episode:

Ep 54: www.duxburydigital.co/episode54
The Miracle Morning by Hal Elrod: https://a.co/d/5sadqcN

________________________________________
CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Tune in as Melanie discusses:

Why your mindset matters more than you think when launching.
The difference between growth vs. fixed mindset and abundance vs. scarcity mindset—and how they show up in your launch.
How knowing yourself (introvert? extrovert? somewhere in between?) can help you plan a launch that works for you.
Mid-launch stress? How to pivot, stay focused, and stop panic-refreshing your cart.
The power of post-launch reflection—and why every launch is a goldmine of data.

Mentioned in the Episode:

Ep 54: www.duxburydigital.co/episode54
The Miracle Morning by Hal Elrod: https://a.co/d/5sadqcN

Previous Episode

Ep 056: Balancing AI with Your Unique Abilities to Create Winning Content with Jacinta Gandy

Getting your business to stand out online can feel like competing in The Hunger Games—everyone is vying for attention, and it’s easy to slip under the radar. But in a world flooded with AI-generated content, how do you leverage AI without losing your unique voice?

In this episode, Melanie and Branda sit down with Jacinta Gandy to discuss how to strike the right balance between AI and human creativity. They explore how AI can help streamline content creation while keeping storytelling, authenticity, and your personal touch at the forefront.

Tune in as we discuss:

The attention economy and why standing out is harder than ever.
How AI is changing content creation—for better and worse.
The key to using AI as a tool without losing your unique voice.
Smart automation and AI tools that save time without sacrificing creativity.
How to identify what makes your brand stand out in a crowded digital space.

Mentioned Links:

Download Jacinta’s Brand Strategy Workbook: www.socialcircleinc.com/brand-strategy-workbook
Learn more about Social Circle: www.socialcircleinc.com
Follow Jacinta on Instagram: @Jacinta_Gandy

Next Episode

Ep 058: Emails Feel Disjointed? How to Streamline Your Content

Feeling like your emails are all over the place with no real strategy? Without a clear plan, it’s easy to end up sending random emails that don’t work together to build momentum, nurture subscribers, or drive sales.

In this episode, Branda breaks down how to create a streamlined email strategy that moves your audience through a journey—instead of sending content that feels like it’s going nowhere. If you want your emails to feel intentional, aligned, and effective, this episode is for you!

Tune in as Branda discusses: